# Flooz

> Source: https://docs.barcoder.ai/docs/standards/flooz
> research date 2026-05-29 · extracted at 2026-10-06
> Publisher: Barcoder — encyclopedia of QR, barcode and payment-code standards

Specifications:
- [Moov Africa Flooz — official](https://www.moov-africa.tg/flooz/)
- [Flooz — PayAtlas](https://payatlas.com/payment-method/flooz-5049)

## Overview

**Flooz** is **Moov Africa's mobile-money platform** operated across **West African Economic and Monetary Union (WAEMU)** markets — most prominently **Togo** (where it holds ~39 % of mobile-money market share), **Côte d'Ivoire**, **Burkina Faso**, **Mali**, **Benin**, **Niger**, and other regional countries <sup>[2][2], [Togo report](https://docs.barcoder.ai/docs/payments/TG)</sup>. Moov Africa is the African subsidiary of **Etisalat Group** (now **e&**) — the Emirati telecommunications giant. Flooz competes principally with **TMoney** (Togocom Group, Togo's other MNO) in Togo, with **Orange Money** and **MTN Mobile Money** across the broader WAEMU footprint.

As of early 2024, the **mobile-money sector in Togo had 3.55 million users**, with **60 % (~2.16M) on TMoney and 40 % (~1.4M) on Flooz** <sup>[2][2]</sup>. Flooz provides **cross-border money transfer** capabilities across Francophone West Africa — partnering with **MFS Africa** for cross-border-to-mobile-wallet integration. Users can send and receive up to ~1.5 million XOF (~US $2,500) to/from **Benin, Côte d'Ivoire, and Burkina Faso**. The product is structurally a textbook **MNO mobile money** of the WAEMU pattern — similar to [M-Pesa KE](https://docs.barcoder.ai/docs/standards/m-pesa-ke) but in Francophone West Africa.

## History

**Background — Moov Africa and WAEMU mobile-money landscape** <sup>[Togo report](https://docs.barcoder.ai/docs/payments/TG)</sup>:
- **Moov** is the African MNO brand of **Etisalat Group** (UAE) — operating in Francophone West and Central Africa.
- **WAEMU** (West African Economic and Monetary Union) — 8-country monetary union sharing the **CFA franc (XOF)**.
- WAEMU mobile-money landscape includes Orange Money, MTN MoMo, Moov-branded products (Flooz), Wave (newer disruptor), Tigo (Millicom-now-Bharti).

**Flooz launch (mid-2010s)** <sup>[2][2]</sup>:
- Moov launches Flooz mobile money in Togo and adjacent WAEMU markets.
- Mobile-money-account-linked-to-phone-number model.

**Cross-border integration via MFS Africa** [[mfs-africa]]:
- Moov Togo partners with **MFS Africa** for cross-border mobile-wallet-to-mobile-wallet transfer integration.
- Flooz users in Togo can send/receive funds with mobile wallets and bank accounts across the region.

**Wave disruption (2018+)** <sup>[Togo report](https://docs.barcoder.ai/docs/payments/TG)</sup>:
- **Wave Mobile Money** launches in Senegal (2018), CI (2021), Burkina Faso, and other WAEMU markets.
- Wave's aggressive 1 % flat-fee pricing forces Orange Money + MTN MoMo + Flooz to **cut their fees ~80 %** across the WAEMU region.
- Major industry restructuring.

**2024 — Mobile-money sector statistics (Togo)** <sup>[2][2]</sup>:
- 3.55M total mobile-money users in Togo.
- **60 % TMoney / 40 % Flooz** market split.
- Flooz holds ~39 % of Togolese mobile-money market.

**Gozem launches in Togo (late 2024)** <sup>[2][2]</sup>:
- Gozem (Togolese ride-hailing + super-app) launches its own mobile-money service in late 2024 — additional competitive pressure.

## Technical specification

Flooz is **a Moov Africa MNO mobile-money platform** <sup>[1][1], [2][2]</sup>:

| Layer | Description |
|---|---|
| **Operator** | **Moov Africa** (e& / Etisalat Group subsidiary) |
| **Markets** | Togo, CI, Burkina Faso, Mali, Benin, Niger, others |
| **Currency** | **XOF** (West African CFA franc, WAEMU shared currency) |
| **Channels** | USSD, mobile app |
| **Identifier** | Mobile phone number |
| **Cross-border partner** | **MFS Africa** |
| **Cross-border limit** | ~1,500,000 XOF (~$2,500) to BE, CI, BF |
| **Major competitor** | TMoney (Togo, 60 % share); Wave (regional disruptor); Orange Money; MTN MoMo |

**Cross-border integration** [[mfs-africa]]:
- MFS Africa provides the cross-border-mobile-wallet-to-mobile-wallet rail.
- Flooz integrates for inbound/outbound regional transfers.

**USSD-first heritage** <sup>[Togo report](https://docs.barcoder.ai/docs/payments/TG)</sup>:
- USSD shortcodes available for feature-phone users — critical mass-market reach.
- Mobile app for smartphone users.

**Agent network**: Moov Africa operates a substantial agent network across its WAEMU markets.

## Use cases

**P2P transfers (within country)** <sup>[2][2]</sup>: Cardinal use case.

**Cross-border transfers within WAEMU** [[mfs-africa]]: Up to ~1.5M XOF to BE, CI, BF via MFS Africa.

**Merchant payments** <sup>[2][2]</sup>: Pay merchants via Flooz QR or mobile-number.

**Airtime top-up** <sup>[1][1]</sup>: Top up Moov mobile balance + competitor MNOs.

**Bill payment** <sup>[1][1]</sup>: Utilities, government services.

**Cash-in / cash-out at agent network** <sup>[2][2]</sup>: Convert cash ↔ Flooz balance at Moov agents.

**Diaspora remittance** [[mfs-africa]]: Inbound remittance from Francophone diaspora.

## Implementations & ecosystem

**Operator**: **Moov Africa** (subsidiary of e& / Etisalat Group, UAE).

**Major markets** <sup>[2][2]</sup>:
- **Togo** (largest, 1.4M users, 40 % share).
- **Côte d'Ivoire**.
- **Burkina Faso**.
- **Mali**.
- **Benin**.
- **Niger**.

**Cross-border partner**: **MFS Africa**.

**Major competitors** <sup>[Togo report](https://docs.barcoder.ai/docs/payments/TG)</sup>:
- **TMoney** (Togocom Group).
- **Orange Money** (Orange).
- **MTN Mobile Money** (MTN — limited WAEMU presence).
- **[Wave QR](https://docs.barcoder.ai/docs/standards/wave-qr)** (Wave Mobile Money — major disruptor).
- **Gozem** (Togolese super-app, launched late 2024).

**No public open-source SDK** — Flooz integration via Moov Africa relationships.

## Fun facts

- **Forced 80 % fee cut by Wave**: Like other WAEMU MNO mobile-money products, Flooz had to cut its fees substantially in response to [Wave QR](https://docs.barcoder.ai/docs/standards/wave-qr)'s aggressive 1 % flat-fee pricing — a structural restructuring of WAEMU mobile-money economics.
- **39 % market share in Togo behind TMoney's 60 %**: Flooz is the **#2 mobile-money product in Togo** — a competitive duopoly. Compare with [M-Pesa KE](https://docs.barcoder.ai/docs/standards/m-pesa-ke)'s ~80 % dominance in Kenya.
- **e& / Etisalat parent**: Flooz's UAE parent (Etisalat Group, now branded "e&") is one of the largest Middle Eastern telecom groups; Moov Africa is the strategic Africa arm.
- **MFS Africa cross-border partnership**: Flooz's MFS Africa integration enables cross-border within WAEMU — relevant for inter-country trade, diaspora remittance.
- **XOF / WAEMU shared currency**: All Flooz countries use the CFA franc — eliminating FX friction for cross-border WAEMU transfers. Structurally similar to eurozone advantage for [Bizum](https://docs.barcoder.ai/docs/standards/bizum) or [Wero](https://docs.barcoder.ai/docs/standards/wero).
- **MNO-vs-fintech competitive dynamic**: WAEMU mobile-money market features MNO products (Flooz, TMoney, Orange Money) vs pure fintech ([Wave QR](https://docs.barcoder.ai/docs/standards/wave-qr)) — Wave's aggressive pricing has been the major disruption story.
- **2018-2021 Wave disruption arc**: Pre-Wave WAEMU mobile-money fees were 5-10 %; Wave's 2018+ entry forced industry-wide cut to ~1 %.
- **Gozem 2024 entry**: Gozem (Togo ride-hailing super-app) launching its own mobile-money in late 2024 adds another competitive layer — illustrates the broader "super-app financialisation" trend.

## Comparison

| Feature | Flooz (Togo+) | TMoney (Togo, competitor) | Orange Money (multi-AF) | [Wave QR](https://docs.barcoder.ai/docs/standards/wave-qr) (SN/CI/BF) | MTN MoMo (multi-AF) |
|---|---|---|---|---|---|
| Operator | Moov Africa (e&) | Togocom Group | Orange | Wave (pure fintech) | MTN Group |
| Launch | Mid-2010s | Mid-2010s | 2008 | 2018 | 2009+ |
| Markets (WAEMU) | Multiple | Togo | Multiple | SN/CI/BF/+ | Limited WAEMU |
| Market share (Togo) | 39 % | 60 % | n/a (limited TG) | n/a (limited TG) | n/a |
| Pricing | Cut to ~1 % post-Wave | Cut to ~1 % post-Wave | Cut to ~1 % post-Wave | **1 % flat** (disruptor) | Variable |
| Cross-border | MFS Africa | n/a | Orange ecosystem | Limited | MTN ecosystem |

**Closest peer**: **Orange Money** — both pan-Francophone-Africa MNO mobile money. Flooz is more concentrated in WAEMU; Orange Money has broader Francophone African coverage.

**Structural distinction**: Flooz's positioning in the WAEMU mobile-money fee-disruption arc (forced cut from 5-10 % to ~1 % by Wave) is one of the clearest documented examples of fintech disruption forcing incumbent restructuring.

## Status

**Active, #2 mobile money in Togo** <sup>[1][1], [2][2], [Togo report](https://docs.barcoder.ai/docs/payments/TG)</sup>:
- **Moov Africa operator** (e& / Etisalat Group subsidiary).
- **1.4M users in Togo** (~39 % market share).
- **Multi-country WAEMU presence** (TG, CI, BF, ML, BE, NE, others).
- **MFS Africa cross-border partnership**.
- **Cross-border limit ~1.5M XOF** to BE, CI, BF.
- **Cut fees to ~1 %** post-[Wave QR](https://docs.barcoder.ai/docs/standards/wave-qr) competitive pressure.

**Outlook**: Continued competition with TMoney domestically, [Wave QR](https://docs.barcoder.ai/docs/standards/wave-qr) and Orange Money regionally; possible feature expansion (super-app pivot); continued WAEMU cross-border integration depth.

## Sources

[1]: https://www.moov-africa.tg/flooz/ "Moov Africa Flooz — official"
[2]: https://payatlas.com/payment-method/flooz-5049 "Flooz — PayAtlas"
[mfs-africa]: https://mfsafrica.com/ "MFS Africa cross-border platform"

- [1] [Moov Africa Flooz — official][1]
- [2] [Flooz — PayAtlas][2]
- <sup>[Togo report](https://docs.barcoder.ai/docs/payments/TG)</sup> `reports/countries/TG-togo.md`

## Deployments

Found in the following country reports (grep across `reports/countries/`):

- **TG** — [TG-togo.md](https://docs.barcoder.ai/docs/payments/TG)