# Lloyds Link Pay

> Source: https://docs.barcoder.ai/docs/standards/lloyds-link-pay
> research date 2026-05-29 · extracted at 2026-10-06
> Publisher: Barcoder — encyclopedia of QR, barcode and payment-code standards

Specifications:
- [Lloyds Bank — official](https://www.lloydsbank.com/)
- [Lloyds Bank Link Pay — Open Banking Expo](https://www.openbankingexpo.com/news/lloyds-bank-adds-link-pay-feature-to-banking-app/)
- [Mastercard × Lloyds Open Banking checkout — Mastercard](https://www.mastercard.com/news/europe/en-uk/newsroom/press-releases/en-gb/2021/july/mastercard-and-lloyds-bank-partner-on-new-open-banking-checkout-solution/)

## Overview

**Lloyds Link Pay** is **Lloyds Bank's UK Open-Banking-based payment-link + QR-code product** for both consumer P2P money requests and merchant acceptance <sup>[2][2], [United Kingdom report](https://docs.barcoder.ai/docs/payments/GB)</sup>. **Lloyds adds "Link Pay" feature to banking app** enables Lloyds customers to **generate a unique secure link or QR code straight from the app** for friends and family — regardless of recipient's bank — using **UK Open Banking** standards. **Lloyds × Mastercard Open Banking partnership** (announced July 2021) extends the same architecture for **merchant checkout** as **PayFrom Bank** — consumers pay merchants directly from bank accounts without entering payment details.

Lloyds is the largest UK retail-bank by deposits and one of the most active UK Open Banking innovators. **Lolly × Lloyds Pay by Bank** partnership extends Link Pay to **self-service kiosks** in hospitality — customers select Pay by Bank, scan QR, complete in mobile banking app, funds transferred directly to retailer's account in real-time. The structural pattern is the UK's broader **Open Banking → Bank-redirect payment** approach — similar in spirit to Netherlands' [iDEAL QR](https://docs.barcoder.ai/docs/standards/ideal-qr) but built on Open Banking PSD2 APIs rather than a national bank-consortium-coordinated scheme.

## History

**Background — UK Open Banking** <sup>[United Kingdom report](https://docs.barcoder.ai/docs/payments/GB)</sup>:
- **PSD2** (Payment Services Directive 2) → **UK Open Banking** mandated 2018.
- **CMA9** (nine largest UK banks including Lloyds) required to expose APIs.
- Open Banking-payments emerge gradually 2019-2023.

**July 2021 — Mastercard × Lloyds Open Banking checkout partnership** <sup>[3][3]</sup>:
- Announced Mastercard Open Banking Merchant Payment Solution + Lloyds PayFrom Bank.
- Merchant checkout from bank account without card-data entry.

**Lloyds Link Pay feature added to banking app** <sup>[2][2]</sup>:
- Lloyds customers can generate unique secure link or QR.
- Pre-populates payment details for recipient.
- Recipient picks their bank, opens their banking app, makes payment.

**Lolly × Lloyds Pay by Bank for kiosks** [[lolly]]:
- Lolly (UK hospitality tech) partners with Lloyds.
- Self-service-kiosk Pay by Bank with QR scan + mobile-banking-app completion.
- Real-time funds transfer to retailer's account.

## Technical specification

Lloyds Link Pay is **a UK Open-Banking-based payment-link + QR product** <sup>[2][2], [3][3]</sup>:

| Layer | Description |
|---|---|
| **Operator** | **Lloyds Banking Group** |
| **Underlying tech** | **UK Open Banking** (PSD2 PIS) |
| **Card-network partner** | **Mastercard** (Open Banking Merchant Payment Solution) |
| **Currency** | GBP |
| **Format** | Unique secure link + QR code |
| **Distribution** | Lloyds banking app + merchant integrations |
| **Cross-bank reach** | Recipient/payer can use **any UK bank app** |
| **Sub-product** | **PayFrom Bank** (merchant checkout) |
| **Kiosk extension** | **Lolly × Lloyds Pay by Bank** for hospitality |

**Link Pay flow (P2P money request)** <sup>[2][2]</sup>:
- Lloyds customer creates Link Pay request in Lloyds app.
- Link/QR encodes payment details.
- Recipient picks their UK bank, opens banking app, completes payment via Open Banking PIS.
- Funds arrive in Lloyds customer's account.

**PayFrom Bank flow (merchant)** <sup>[3][3]</sup>:
- Merchant customer selects Pay by Bank at checkout.
- Scans QR or selects bank.
- Authenticates in own banking app.
- Funds transfer directly to merchant's account.

**Lolly kiosk flow** [[lolly]]:
- Customer at self-service kiosk selects Pay by Bank.
- Scans QR.
- Completes in own mobile banking app.
- Real-time merchant credit.

## Use cases

**P2P money requests (Link Pay)** <sup>[2][2]</sup>: Lloyds customer requests money from friends/family by link or QR.

**Cross-bank reach** <sup>[2][2]</sup>: Recipient can pay from any UK bank — Open Banking interop.

**Merchant checkout (PayFrom Bank)** <sup>[3][3]</sup>: Direct bank-to-bank payment at e-commerce + retail.

**Self-service kiosks (Lolly × Lloyds)** [[lolly]]: Hospitality kiosk acceptance.

**Charity donations + invoice collection** <sup>[2][2]</sup>: Versatile use cases.

## Implementations & ecosystem

**Operator**: **Lloyds Banking Group**.

**Open Banking technical partner**: **Mastercard Open Banking Merchant Payment Solution** (for PayFrom Bank).

**Hospitality-kiosk partner**: **Lolly** (UK hospitality tech).

**UK Open Banking ecosystem**: All CMA9 banks (Barclays, HSBC, RBS/NatWest, Lloyds, Santander, etc.) + smaller banks + fintechs.

## Fun facts

- **Lloyds is one of the most active UK Open Banking innovators**: Among the CMA9 banks, Lloyds has invested significantly in consumer-facing Open Banking products.
- **Mastercard partnership for Open Banking merchant checkout**: Mastercard's Open Banking Merchant Payment Solution + Lloyds PayFrom Bank — Mastercard expanding into bank-account-direct payments, hedging against card-disintermediation risk.
- **Lolly × Lloyds for kiosks**: Self-service-kiosk Pay by Bank illustrates Open Banking expansion into physical-retail-kiosk scenarios.
- **Cross-bank reach via Open Banking**: Customers of any UK bank can pay Link Pay requests via their own bank app — Open Banking enables this universal reach without bank-consortium agreements.
- **PSD2 → UK Open Banking → Lloyds Link Pay**: A 7-year arc from EU PSD2 mandate (2015) to fully-fledged consumer-facing UK bank-Open-Banking product. Slower than initially-expected Open Banking productisation.
- **Real-time UK bank-to-bank transfer**: Funds arrive instantly via UK Faster Payments rail underneath.
- **No card-network interchange**: Bank-to-bank direct payment bypasses Visa/Mastercard interchange fees — lower MDR for merchants.

## Comparison

| Feature | Lloyds Link Pay (UK) | [iDEAL QR](https://docs.barcoder.ai/docs/standards/ideal-qr) (NL) | [EPS](https://docs.barcoder.ai/docs/standards/eps) (AT) | giropay (DE) | [Bizum](https://docs.barcoder.ai/docs/standards/bizum) (ES) |
|---|---|---|---|---|---|
| Operator | Lloyds Banking Group (single bank) | Currence (NL banks) | Joint AT banks + Gov | DK card-issuers | Bizum SL |
| Underlying tech | **UK Open Banking (PSD2)** | Currence scheme | EPS scheme | giropay scheme | Iberpay SCT Inst |
| Cross-bank reach | Yes (Open Banking) | Yes (NL banks) | Yes (AT banks) | Yes (DE banks) | Yes (consortium banks) |
| QR support | Yes | Yes | n/a | n/a | Yes |
| Underlying rail | UK Faster Payments | Equens worldline / SCT Inst | EPS infra / SEPA | giropay infra / SEPA | Iberpay SCT Inst |

**Closest peer**: [iDEAL QR](https://docs.barcoder.ai/docs/standards/ideal-qr) (NL) — both bank-coordinated bank-redirect payment products with cross-bank reach. Lloyds Link Pay differs by being **single-bank-issued atop Open Banking** rather than bank-consortium-coordinated.

## Status

**Active, growing UK Open Banking product** <sup>[2][2], [3][3]</sup>:
- **Lloyds Banking Group** operator.
- **Open Banking-based** link + QR.
- **Mastercard Open Banking Merchant Payment Solution** integration for merchant checkout.
- **Lolly × Lloyds Pay by Bank** for hospitality kiosks.
- **Real-time UK Faster Payments** settlement.

## Sources

[1]: https://www.lloydsbank.com/ "Lloyds Bank — official"
[2]: https://www.openbankingexpo.com/news/lloyds-bank-adds-link-pay-feature-to-banking-app/ "Lloyds Link Pay — Open Banking Expo"
[3]: https://www.mastercard.com/news/europe/en-uk/newsroom/press-releases/en-gb/2021/july/mastercard-and-lloyds-bank-partner-on-new-open-banking-checkout-solution/ "Mastercard × Lloyds Open Banking checkout"
[lolly]: https://www.openbankingexpo.com/news/lolly-and-lloyds-to-launch-pay-by-bank-system-at-open-banking-expo/ "Lolly × Lloyds Pay by Bank"

- [1] [Lloyds Bank — official][1]
- [2] [Lloyds Link Pay — Open Banking Expo][2]
- [3] [Mastercard × Lloyds Open Banking checkout][3]
- [lolly] [Lolly × Lloyds Pay by Bank][lolly]
- <sup>[United Kingdom report](https://docs.barcoder.ai/docs/payments/GB)</sup> `reports/countries/GB-united-kingdom.md`

## Deployments

Found in the following country reports (grep across `reports/countries/`):

- **GB** — [GB-united-kingdom.md](https://docs.barcoder.ai/docs/payments/GB)