# Acorns

> Source: https://docs.barcoder.ai/docs/wallets/acorns
> research date 2026-05-30 · extracted at 2026-10-07
> Publisher: Barcoder — encyclopedia of QR, barcode and payment-code standards

Specifications:
- [Acorns — official](https://www.acorns.com/)

## Overview

**Acorns** is US micro-investing + family wealth + banking + **~15.5M+ US users** + **$26B+ saved and invested** + **1M+ children US served via family-focused products** + **$1.9-2.3B valuation 2025** + **2025 revenue $262.9M up from $92.2M 2023** + **$588M raised from Bain Capital Ventures + The Rise Fund + PayPal investors** + **Jun 2025 Zeta financial planning platform acquisition + May 2025 EarlyBird family wealth app acquisition** <sup>[1][1], [2][2], [United States report](https://docs.barcoder.ai/docs/payments/US)</sup>. **2025 baseline**: Acorns ~15.5M+ US users + $26B+ saved and invested + 1M+ children US served via family-focused products + 2025 revenue $262.9M + $1.9-2.3B valuation; **Acorns acquired financial planning platform Zeta in June 2025 and EarlyBird, a family wealth app, in May 2025** distinctive US micro-investing + family wealth acquisitions.

**Distinctive Acorns positioning**:
- **US micro-investing + family wealth + banking** (Acorns; privately-held; ~$1.9-2.3B valuation 2025)
- **~15.5M+ US users** distinctive US micro-investing user scale
- **$26B+ saved and invested** distinctive US micro-investing savings + investment volume
- **1M+ children US served via family-focused products** distinctive US family micro-investing penetration
- **$1.9-2.3B valuation 2025** distinctive US micro-investing valuation
- **2025 revenue $262.9M up from $92.2M 2023** distinctive US micro-investing revenue growth (~3x)
- **$588M raised from Bain Capital Ventures + The Rise Fund + PayPal investors** distinctive US micro-investing investor base
- **Jun 2025 Zeta financial planning platform acquisition** distinctive US micro-investing + financial planning expansion
- **May 2025 EarlyBird family wealth app acquisition** distinctive US micro-investing + family wealth expansion
- **2012 Acorns founding by Walter Cruttenden + Jeff Cruttenden** distinctive US micro-investing father-son heritage
- **Acorns micro-investing 'round-up' savings model + invest spare change** distinctive US micro-investing model

## History

**2012 — Acorns founded by Walter Cruttenden + Jeff Cruttenden** distinctive US micro-investing father-son heritage.

**Aug 26 2014 — Acorns mobile app launches** as US micro-investing 'round-up' savings app.

**2018 — PayPal $30M investment in Acorns** distinctive US micro-investing PayPal strategic investment.

**2021 — Acorns SPAC merger plan (Pioneer Merger Corp) abandoned** distinctive US micro-investing SPAC abandonment.

**2023 — Acorns revenue $92.2M**.

**May 2025 — Acorns acquires EarlyBird, family wealth app** distinctive US micro-investing + family wealth expansion.

**Jun 2025 — Acorns acquires Zeta, financial planning platform** distinctive US micro-investing + financial planning expansion <sup>[3][3]</sup>.

**2025 — Acorns revenue $262.9M up from $92.2M 2023 + $1.9-2.3B valuation + ~15.5M+ US users + $26B+ saved and invested + 1M+ children US served via family-focused products** <sup>[1][1], [2][2]</sup>.

## Ownership & operator

**Operating entity**: **Acorns** (privately-held; ~$1.9-2.3B valuation 2025; US micro-investing + family wealth + banking).

**Major shareholders**: **Bain Capital Ventures + The Rise Fund (TPG Growth) + PayPal Holdings ($30M investment 2018) + BlackRock + Drive Capital + e.ventures + Greycroft + Kleiner Perkins + Walter Cruttenden (co-founder) + Jeff Cruttenden (co-founder) + venture capital investors + $588M raised total funding**.

**Regulators**: **SEC + FINRA + FDIC (via partner banks)**.

## Technical integration

Acorns mobile app (iOS + Android; ~15.5M+ US users) + acorns.com online + Acorns Banking (FDIC-insured via partner banks) + Acorns Visa debit card + Acorns Invest + Acorns Later (IRAs) + Acorns Early (custodial accounts for kids) + Acorns Earn + Zeta (financial planning post-Jun 2025 acquisition) + EarlyBird (family wealth post-May 2025 acquisition); ACH + RTP + Fedwire; **Acorns micro-investing 'round-up' savings model + invest spare change + Acorns Banking + Acorns Invest + Acorns Later + Acorns Early + Acorns Earn + family wealth product suite (Zeta + EarlyBird acquisitions)** distinctive US micro-investing + family wealth comprehensive offering.

## Users & growth

**2025**: Acorns ~15.5M+ US users + $26B+ saved and invested + 1M+ children US served via family-focused products + revenue $262.9M up from $92.2M 2023.

## Use cases

US retail + private + micro-investing + family wealth + banking + 'round-up' savings + family wealth products via Acorns mobile + acorns.com online + Acorns Banking + Acorns Visa debit card + Acorns Invest + Acorns Later (IRAs) + Acorns Early (custodial accounts for kids) + Acorns Earn + Zeta (financial planning post-Jun 2025 acquisition) + EarlyBird (family wealth post-May 2025 acquisition); ACH + RTP + Fedwire; **Acorns micro-investing 'round-up' savings model + invest spare change + Acorns Banking + Acorns Invest + Acorns Later + Acorns Early + Acorns Earn + family wealth product suite (Zeta + EarlyBird acquisitions)** distinctive US micro-investing + family wealth comprehensive offering.

## Implementations & partners

**Operator**: Acorns (privately-held; ~$1.9-2.3B valuation 2025; US micro-investing + family wealth + banking); Bain Capital Ventures + The Rise Fund (TPG Growth) + PayPal Holdings ($30M investment 2018) + BlackRock + Drive Capital + e.ventures + Greycroft + Kleiner Perkins + Walter Cruttenden (co-founder) + Jeff Cruttenden (co-founder) + venture capital investors + $588M raised total funding.

**Acorns acquisitions**: **Jun 2025 Acorns acquires Zeta, financial planning platform** + **May 2025 Acorns acquires EarlyBird, family wealth app** distinctive US micro-investing + family wealth expansion.

**Major US micro-investing + robo-advisor + investment app competitors**: [Wealthfront](https://docs.barcoder.ai/docs/wallets/wealthfront) (US robo-advisor + cash + lending; NASDAQ: WLTH post-Dec 12 2025 IPO ~$2B valuation; platform assets $94.1B Feb 2026) + [Betterment](https://docs.barcoder.ai/docs/wallets/betterment) (US robo-advisor; ~$54B AUM 2024) + [Robinhood](https://docs.barcoder.ai/docs/wallets/robinhood) (US commission-free trading + crypto; NASDAQ: HOOD; 23.9M+ funded customers Q3 2025) + [SoFi](https://docs.barcoder.ai/docs/wallets/sofi) (US neobank + lending + investing all-in-one fintech + OCC national bank charter Jan 2022 + 15M+ members + SoFiUSD stablecoin) + [Chime](https://docs.barcoder.ai/docs/wallets/chime) (US largest neobank for low-income + financially underserved; 8.6M active members; ~25M signups; post-Jun 12 2025 NASDAQ IPO at $11.2B → $18.2B day skyrocket) + Stash (US micro-investing app for everyday Americans) + [Step](https://docs.barcoder.ai/docs/wallets/step) (US teen banking + Step Card) + [Greenlight](https://docs.barcoder.ai/docs/wallets/greenlight) (US family wealth + parental controls + Greenlight Card; ~6M+ parents and kids) + [PayPal](https://docs.barcoder.ai/docs/wallets/paypal) (US PayPal Holdings; 426M+ active accounts; $1.7T+ total payment volume 2024).

**Regulators**: SEC + FINRA + FDIC (via partner banks).

## Fun facts

- **US micro-investing + family wealth + banking** (Acorns; privately-held; ~$1.9-2.3B valuation 2025).
- **~15.5M+ US users** distinctive US micro-investing user scale.
- **$26B+ saved and invested** distinctive US micro-investing savings + investment volume.
- **1M+ children US served via family-focused products** distinctive US family micro-investing penetration.
- **$1.9-2.3B valuation 2025** distinctive US micro-investing valuation.
- **2025 revenue $262.9M up from $92.2M 2023** distinctive US micro-investing revenue growth (~3x).
- **$588M raised from Bain Capital Ventures + The Rise Fund + PayPal investors** distinctive US micro-investing investor base.
- **Jun 2025 Zeta financial planning platform acquisition** distinctive US micro-investing + financial planning expansion.
- **May 2025 EarlyBird family wealth app acquisition** distinctive US micro-investing + family wealth expansion.
- **2012 Acorns founding by Walter Cruttenden + Jeff Cruttenden** distinctive US micro-investing father-son heritage.
- **Acorns micro-investing 'round-up' savings model + invest spare change** distinctive US micro-investing model.

## Comparison

| Feature | Acorns | [Wealthfront](https://docs.barcoder.ai/docs/wallets/wealthfront) (US robo-advisor + cash + lending rival; NASDAQ: WLTH post-Dec 12 2025 IPO ~$2B valuation) | [Betterment](https://docs.barcoder.ai/docs/wallets/betterment) (US robo-advisor rival; ~$54B AUM 2024) | [Robinhood](https://docs.barcoder.ai/docs/wallets/robinhood) (US commission-free trading + crypto rival; 23.9M+ funded customers Q3 2025) | Stash (US micro-investing app rival; everyday Americans focus) |
|---|---|---|---|---|---|
| Operator | **Acorns (privately-held; ~$1.9-2.3B valuation 2025; US micro-investing + family wealth + banking)** | Wealthfront Corporation (NASDAQ: WLTH post-Dec 12 2025 IPO ~$2B valuation; US robo-advisor + cash + lending) | Betterment (privately-held; pre-IPO) | Robinhood Markets Inc. (NASDAQ: HOOD) | Stash (privately-held) |
| Type | **US micro-investing + family wealth + banking + ~15.5M+ US users + $26B+ saved and invested + 1M+ children US served via family-focused products + $1.9-2.3B valuation + 2025 revenue $262.9M up from $92.2M 2023 + $588M total funding + Jun 2025 Zeta + May 2025 EarlyBird acquisitions + Acorns micro-investing 'round-up' savings model** | NASDAQ: WLTH post-Dec 12 2025 IPO ~$2B valuation + platform assets $94.1B Feb 2026 + leading robo-advisor + automated investment portfolios + DIY stock investing portfolios + tax strategy + low management fee + Wealthfront Home Lending Nov 2025 launch | US robo-advisor + ~$54B AUM 2024 + automated investment portfolios | US commission-free trading + crypto + 23.9M+ funded customers Q3 2025 + Robinhood Gold | US micro-investing app for everyday Americans |
| Country | US | US | US + UK | US + UK + EU (limited) + AU + others | US |
| Distinctive | **2012 Acorns founding by Walter Cruttenden + Jeff Cruttenden (US micro-investing father-son heritage); Aug 26 2014 Acorns mobile app launches as US micro-investing 'round-up' savings app; 2018 PayPal $30M investment; 2021 Acorns SPAC merger plan (Pioneer Merger Corp) abandoned; May 2025 Acorns acquires EarlyBird, family wealth app; Jun 2025 Acorns acquires Zeta, financial planning platform; 2025 revenue $262.9M + ~15.5M+ users + $26B+ saved/invested + 1M+ children US served** | 2008 Wealthfront founding by Andy Rachleff + Dan Carroll + Jakub Jurek (originally KaChing); Mar 31 2022 UBS acquisition announcement; Sep 2 2022 UBS termination; Sep 2025 Wealthfront IPO filing; Nov 2025 Home Lending product launch; Dec 12 2025 Wealthfront NASDAQ IPO | 2008 Betterment founding by Jon Stein + Eli Broverman in NYC | 2013 Robinhood founding in Menlo Park; Jul 29 2021 NASDAQ HOOD IPO; commission-free trading pioneer | 2015 Stash founding by Brandon Krieg + Ed Robinson + David Ronick in NYC |

## Status

**Active, US micro-investing + family wealth + banking + ~15.5M+ US users + $26B+ saved and invested + 1M+ children US served via family-focused products + $1.9-2.3B valuation + 2025 revenue $262.9M up from $92.2M 2023 + Jun 2025 Zeta + May 2025 EarlyBird acquisitions** <sup>[1][1], [2][2], [3][3]</sup>:
- **Acorns (privately-held; ~$1.9-2.3B valuation 2025; US micro-investing + family wealth + banking)** since 2012 Acorns founding by Walter Cruttenden + Jeff Cruttenden + Aug 26 2014 Acorns mobile app launches + 2018 PayPal $30M investment + 2021 Acorns SPAC merger plan (Pioneer Merger Corp) abandoned + May 2025 Acorns acquires EarlyBird, family wealth app + Jun 2025 Acorns acquires Zeta, financial planning platform.
- **Acorns ~15.5M+ US users + $26B+ saved and invested + 1M+ children US served via family-focused products**.
- **Acorns micro-investing 'round-up' savings model + invest spare change + Acorns Banking + Acorns Invest + Acorns Later + Acorns Early + Acorns Earn + family wealth product suite (Zeta + EarlyBird acquisitions)**.
- **SEC + FINRA + FDIC regulated (via partner banks)**.

## Sources

[1]: https://getlatka.com/companies/acorns.com "Acorns Revenue 2025: $262.9M ARR, $1.9B Valuation — GetLatka"
[2]: https://investingintheweb.com/brokers/acorn-statistics/ "Acorns Statistics 2026: AUM, Users, Revenue, & More — Investing in the Web"
[3]: https://miracuves.com/blog/acorns-revenue-model/ "Acorns Revenue Model 2026 – How Acorns Makes Money & Grows Profitably — Miracuves"
[us-cro]: https://docs.barcoder.ai/docs/payments/US

- [1] [Acorns Revenue 2025: $262.9M ARR, $1.9B Valuation — GetLatka][1]
- [2] [Acorns Statistics 2026: AUM, Users, Revenue, & More — Investing in the Web][2]
- [3] [Acorns Revenue Model 2026 – How Acorns Makes Money & Grows Profitably — Miracuves][3]
- <sup>[United States report](https://docs.barcoder.ai/docs/payments/US)</sup> In-corpus: `reports/countries/US-united-states.md`

## Source

Biography extracted from [acorns.md](https://docs.barcoder.ai/source/wallets/acorns). See `matrix.md` for standards-support matrix if present.