# Itau Unibanco

> Source: https://docs.barcoder.ai/docs/wallets/banco-itau
> research date 2026-05-29 · extracted at 2026-10-07
> Publisher: Barcoder — encyclopedia of QR, barcode and payment-code standards

Specifications:
- [Itaú Unibanco — official](https://www.itau.com.br/)

## Overview

**Itaú Unibanco** is **the largest banking institution in Brazil + the largest in Latin America** <sup>[1][1], [2][2], [Brazil report](https://docs.barcoder.ai/docs/payments/BR)</sup>. **2025 baseline**: **~60M customers worldwide + ~2,700 branches/service points + market cap R$460B (US$82B) Nov 2025** (largest LatAm bank by market value).

**Itaú App distinctive context** <sup>[3][3]</sup>: **Late 2024 marked Itaú's centennial by transitioning 15M single-product users to its primary app** — distinctive superapp consolidation moment. **App Light has 440,000+ users** (Itaú's lightweight banking app variant).

## History

**1924 — Itaú Unibanco founder bank founded** (centennial 2024).

**2008 — Itaú + Unibanco merger** formed Itaú Unibanco — Brazil's largest private bank.

**November 2020 — Pix launches** (BCB national instant payment) — Itaú app facilitates instant transfers via Pix <sup>[1][1]</sup>.

**Late 2024 — Itaú centennial + superapp consolidation** <sup>[3][3]</sup>: 15M single-product users migrated to primary app.

**Mid-2025 — ~60M customers worldwide + ~2,700 branches/service points** <sup>[1][1]</sup>.

**November 2025 — Market cap R$460B (US$82B)** <sup>[1][1]</sup> — largest LatAm bank by market value.

## Ownership & operator

**Operating entity**: **Itaú Unibanco Holding S.A.** (B3: ITUB4; NYSE: ITUB).

**Major shareholders**: **IUPAR (Itaúsa + Moreira Salles family holding company; controlling shareholder)** + **Itaúsa S.A. (B3: ITSA3) + Moreira Salles family + B3 public float**.

**Regulators**: **BCB (Banco Central do Brasil)**.

## Technical integration

| Layer | Description |
|---|---|
| **Channels** | Itaú App (iOS + Android; primary superapp) + App Light (lightweight variant; 440K+ users) + Itaú cards + Itaú branch network (~2,700 branches/service points) |
| **Identifiers** | Phone + email + card number + CPF |
| **BR rail** | **[Pix](https://docs.barcoder.ai/docs/standards/pix)** (BCB Pix national instant payment since Nov 2020; instant 24/7 transfers without fees) |
| **License** | Bank (Itaú Unibanco full Brazilian banking license; LatAm largest by market value) |
| **Sub-products** | Itaú Account + Itaú Cards + Itaú Crédito + Itaú Investimentos + Itaú Seguros + Itaú Private Bank + Itaú Asset Management + Itaú BBA (corporate + investment) + Iti (Itaú digital bank for unbanked) |
| **Late 2024 superapp consolidation**: 15M single-product users migrated to primary app |

## Users & growth

**2025 baseline** <sup>[1][1], [3][3]</sup>:
- **~60M customers worldwide** (Brazil primary + multi-LatAm + US + UK + CH + BS + KY)
- **~2,700 branches/service points**
- **Late 2024 Itaú centennial superapp consolidation**: 15M single-product users migrated to primary app
- **App Light**: 440K+ users (lightweight Itaú app variant)
- **Nov 2025 market cap**: R$460B (~US$82B) — largest LatAm bank by market value

## Use cases

Brazilian + multi-LatAm + global retail + corporate banking via Itaú App (superapp) + branches; Pix instant transfers since Nov 2020 (free 24/7); Itaú Cards + Crédito + Investimentos + Seguros + Private Bank + Asset Management; Itaú BBA corporate + investment banking; Iti digital bank for unbanked.

## Implementations & partners

**Operator**: **Itaú Unibanco Holding S.A.** (B3: ITUB4; NYSE: ITUB).

**Major shareholders**: **IUPAR (Itaúsa + Moreira Salles family holding company; controlling) + Itaúsa S.A. + Moreira Salles family + B3 public float**.

**Major Brazilian banking competitors**:
- **[Banco do Brasil (BB App)](https://docs.barcoder.ai/docs/wallets/banco-do-brasil)** (BB; Brazil state-owned bank; serves 70M+; Brazil's largest by customers)
- **[Caixa Tem (Caixa Econômica Federal)](https://docs.barcoder.ai/docs/wallets/caixa-tem)** (Caixa Econômica Federal; state-owned bank; 40M+ Caixa Tem active users)
- **[Bradesco (Banco Bradesco)](https://docs.barcoder.ai/docs/wallets/bradesco)** + **Santander Brasil** (BR Big-5 banks)
- **[Nubank](https://docs.barcoder.ai/docs/wallets/nubank)** (NU Holdings; LatAm largest digital bank; 110M+ customers)
- **[PagBank / PagSeguro Digital](https://docs.barcoder.ai/docs/wallets/pagbank)** (Batch 28 covered; PagSeguro)
- **[Mercado Pago](https://docs.barcoder.ai/docs/wallets/mercado-pago)** (Mercado Pago BR; LatAm e-commerce leader)
- **[Stone / StoneCo](https://docs.barcoder.ai/docs/wallets/stone)** (Batch 28 covered; Brazilian fintech)

**Regulator**: **BCB**.

## Fun facts

- **Brazil's largest banking institution + LatAm's largest by market value** (Nov 2025 R$460B ~ US$82B market cap).
- **1924 founding** — centennial in 2024.
- **2008 Itaú + Unibanco merger** formed Itaú Unibanco.
- **Late 2024 Itaú centennial superapp consolidation**: 15M single-product users migrated to primary app.
- **App Light**: 440K+ users (lightweight Itaú app variant).
- **~60M customers worldwide + ~2,700 branches/service points**.
- **IUPAR (Itaúsa + Moreira Salles family) controlling shareholder** — distinctive Brazilian dual-family controlling structure.
- **Multi-country**: BR + AR + CL + CO + MX + PY + UY + US + GB + CH + BS + KY (12 countries).

## Comparison

| Feature | Itaú App | [Banco do Brasil (BB App)](https://docs.barcoder.ai/docs/wallets/banco-do-brasil) (BR state-owned bank rival) | [Caixa Tem (Caixa Econômica Federal)](https://docs.barcoder.ai/docs/wallets/caixa-tem) (Caixa state-bank social-inclusion rival) | [Nubank](https://docs.barcoder.ai/docs/wallets/nubank) (LatAm largest digital bank rival) | [Bradesco (Banco Bradesco)](https://docs.barcoder.ai/docs/wallets/bradesco) (BR Big-5 bank rival) |
|---|---|---|---|---|---|
| Operator | **Itaú Unibanco Holding S.A. (B3: ITUB4; NYSE: ITUB; IUPAR + Itaúsa + Moreira Salles family + B3 float)** | Banco do Brasil S.A. (B3: BBAS3; Brazilian government majority + B3 float) | Caixa Econômica Federal (Brazilian state-owned) | NU Holdings (NYSE: NU) | Bradesco (B3: BBDC3) |
| Type | **Brazil's largest private bank + LatAm largest by market value + Itaú App superapp + ~60M customers worldwide** | BR state-owned bank serving 70M+; mobile app BB; PCD accessibility features Jan 2025 | Caixa Tem state-bank app for social benefits + low-income Brazilian inclusion | LatAm largest digital bank | Bradesco BR Big-5 bank |
| Country | BR + 11 other countries | Brazil | Brazil | BR + MX + CO | Brazil |
| Users | **~60M customers worldwide; ~2,700 branches/service points; Late 2024 15M single-product users superapp consolidation; Nov 2025 R$460B (US$82B) market cap** | 70M+ Brazilians served | 40M+ active users | 110M+ customers | Major BR |
| Distinctive | **1924 centennial 2024; Itaú + Unibanco 2008 merger; IUPAR (Itaúsa + Moreira Salles family) dual-family controlling structure; LatAm's largest bank by market value Nov 2025 R$460B (US$82B); Iti digital bank for unbanked subsidiary** | BR state-owned 70M+ served; Jan 2025 first BR bank with full font personalization + 11M+ monthly customer interactions WhatsApp | State-owned Caixa Tem app for Bolsa Família + Pix + social benefits; 40M+ active low-income Brazilian inclusion | LatAm largest digital bank | BR Big-5 bank |

## Status

**Active, Brazil's largest banking institution + Latin America's largest by market value** <sup>[1][1], [2][2]</sup>:
- **Itaú Unibanco Holding S.A. (B3: ITUB4; NYSE: ITUB)** since 2008 (Itaú + Unibanco merger; original Itaú 1924 centennial 2024).
- **~60M customers worldwide + ~2,700 branches/service points**.
- **Nov 2025 market cap**: R$460B (~US$82B) — largest LatAm bank by market value.
- **Late 2024 superapp consolidation**: 15M single-product users migrated to primary app.
- **IUPAR (Itaúsa + Moreira Salles family) controlling shareholder**.
- **BCB regulated**.

## Sources

[1]: https://en.wikipedia.org/wiki/Ita%C3%BA_Unibanco "Itaú Unibanco — Wikipedia"
[2]: https://www.itau.com.br/ "Itaú Unibanco — official"
[3]: https://www.riotimesonline.com/itaus-superapp-migrating-15-million-customers/ "Itaú's Superapp: Migrating 15 Million Customers — Rio Times"
[4]: https://www.itauprivatebank.com/ "Itaú Private Bank — official"
[br-cro]: https://docs.barcoder.ai/docs/payments/BR

- [1] [Itaú Unibanco — Wikipedia][1]
- [2] [Itaú Unibanco — official][2]
- [3] [Itaú's Superapp: Migrating 15M Customers — Rio Times][3]
- [4] [Itaú Private Bank — official][4]
- <sup>[Brazil report](https://docs.barcoder.ai/docs/payments/BR)</sup> In-corpus: `reports/countries/BR-brazil.md`

## Source

Biography extracted from [banco-itau.md](https://docs.barcoder.ai/source/wallets/banco-itau). See `matrix.md` for standards-support matrix if present.