# Banorte Móvil + Banorte Link + bineo

> Source: https://docs.barcoder.ai/docs/wallets/banorte
> research date 2026-05-29 · extracted at 2026-10-07
> Publisher: Barcoder — encyclopedia of QR, barcode and payment-code standards

Specifications:
- [Banorte — official](https://www.banorte.com/)

## Overview

**Banorte (Banco Mercantil del Norte)** is **Mexico's largest local bank** + **Mexico's 2nd largest bank measured by credit portfolio** <sup>[1][1], [2][2], [Mexico report](https://docs.barcoder.ai/docs/payments/MX)</sup>. **2025 baseline**: **12M clients** + **Banorte Móvil app recognized as the best mobile banking platform in Mexico AND best at LatAm regional level** (December 2025 World Finance award + Global Finance Best Digital Bank in Mexico + Latin America Sep 2025).

**Distinctive Banorte positioning** <sup>[1][1], [3][3]</sup>:
- **Mexico's largest local bank** (compared to other domestic institutions; Mexican financial sector dominated by BBVA Mexico + Santander Mexico + Citi Banamex local units)
- **Mexico's 2nd largest bank by credit portfolio**
- **December 2025 World Finance Best Consumer Digital Bank in Mexico + Best Banking App in Mexico** awards
- **September 2025 Global Finance Best Digital Bank in Mexico AND Latin America** (per Carlos Hank González leadership)
- **Banorte Móvil**: Best at national + LatAm regional level
- **Banorte Link**: New digital application for sending remittances (Nov 2025 launch per Carlos Hank González) — distinctive Banorte remittance channel
- **bineo subsidiary** (Batch 27 covered) — Banorte's standalone digital bank
- **RappiCard acquisition** (April 2025): Banorte acquired full ownership of RappiCard in Mexico — key to digital strategy + cross-selling + hyper-personalization

## History

**1899 — Banco Mercantil de Monterrey founded** in Monterrey, Mexico.

**1986 — Banorte formed** via merger of Banco Mercantil de Monterrey + Banco Regional del Norte.

**1992 — Banorte privatized** by Mexico.

**1997 — Grupo Financiero Banorte (GFNorte) holding company** established (BMV: GFNORTEO).

**2010 — Banorte Móvil app launches** as Mexican retail-banking mobile app.

**2018 — Banorte + Interacciones merger** further consolidating GFNorte position.

**2023-2024 — bineo digital bank launches** — Banorte's standalone digital bank.

**April 2025 — Banorte acquires full ownership of RappiCard** in Mexico <sup>[1][1]</sup> — key to digital strategy + cross-selling + hyper-personalization.

**November 2025 — Banorte Link** new digital application for sending remittances <sup>[3][3]</sup>.

**September 2025 — Global Finance Best Digital Bank in Mexico AND Latin America**.

**December 2025 — World Finance Best Consumer Digital Bank in Mexico + Best Banking App in Mexico** <sup>[1][1]</sup>.

## Ownership & operator

**Operating entity**: **Banco Mercantil del Norte (Banorte)** — Grupo Financiero Banorte subsidiary; **Grupo Financiero Banorte (GFNorte)** parent (BMV: GFNORTEO).

**Major shareholders**: **Carlos Hank González family + Hank family + various Mexican institutional + BMV public float** (Hank family-controlled; distinctive Mexican family-controlled banking group).

**Regulators**: **CNBV (Comisión Nacional Bancaria y de Valores)** + **Banxico (Banco de México)**.

## Technical integration

| Layer | Description |
|---|---|
| **Channels** | Banorte Móvil app (iOS + Android; primary MX retail-banking mobile channel) + Banorte Online + Banorte Link (Nov 2025 remittance app) + Banorte cards (Visa + Mastercard + RappiCard since Apr 2025) + Banorte branch network |
| **Identifiers** | Phone + email + card number + CLABE + Mexican ID (CURP) |
| **MX rail** | **[CoDi](https://docs.barcoder.ai/docs/standards/codi)** (Banxico CoDi national QR + SPEI national instant payment) |
| **License** | Bank (Banorte full Mexican banking license; Mexico's largest local bank) |
| **Sub-products** | Banorte Account + Banorte Cards + RappiCard (Apr 2025 acquired full ownership) + Banorte Crédito + Banorte Hipoteca + Banorte Inversiones + Banorte Seguros + Banorte Pensiones + Banorte CIB + Banorte Empresas + Banorte Pyme (SME) + Banorte Móvil + Banorte Link (Nov 2025 remittance app) + bineo (Banorte's standalone digital bank; Batch 27 covered) |
| **Distinctive 2025 multi-award**: World Finance + Global Finance Best Digital Bank in Mexico + Latin America |

## Users & growth

**2025 baseline** <sup>[1][1], [2][2]</sup>:
- **12M clients** (Mexico's 2nd largest bank by credit portfolio)
- **Banorte Móvil**: Recognized as best mobile banking platform in Mexico + best at LatAm regional level (Dec 2025 World Finance award; Sep 2025 Global Finance Best Digital Bank in Mexico + Latin America)
- **Banorte Link**: New Nov 2025 digital application for sending remittances
- **bineo digital bank subsidiary** (covered Batch 27)
- **April 2025 RappiCard full ownership acquisition**

## Use cases

Mexican retail + corporate + investment + insurance + SME banking via Banorte Móvil + Banorte Online + cards (Visa + Mastercard + RappiCard since Apr 2025) + branches; CoDi national QR + SPEI national instant payment; Banorte Link Nov 2025 digital remittance app; bineo (Banorte's standalone digital bank subsidiary); Banorte Hipoteca + Inversiones + Seguros + Pensiones + CIB + Empresas + Pyme.

## Implementations & partners

**Operator**: **Banco Mercantil del Norte (Banorte)** — Grupo Financiero Banorte subsidiary; GFNorte (BMV: GFNORTEO).

**Major shareholders**: **Carlos Hank González family + Hank family + Mexican institutional + BMV public float** (Hank family-controlled).

**Major Mexican banking + fintech competitors**:
- **[BBVA Mexico](https://docs.barcoder.ai/docs/wallets/bbva-mexico)** (BBVA Mexico; Mexico's largest bank; BBVA Group subsidiary)
- **Santander Mexico** (Santander's Mexican subsidiary)
- **Citi Banamex** (Citigroup's Mexican subsidiary; in 2022 Citi announced divestment process; ongoing)
- **HSBC Mexico** + **Scotiabank Mexico** + **Inbursa** (MX banking competitors)
- **[Mercado Pago](https://docs.barcoder.ai/docs/wallets/mercado-pago)** + **Clip** + **[Konfío](https://docs.barcoder.ai/docs/wallets/konfio)** (Batch 27) + **[Albo](https://docs.barcoder.ai/docs/wallets/albo)** (Batch 27) + **Kueski** (MX fintechs)
- **[Bineo](https://docs.barcoder.ai/docs/wallets/bineo)** (Batch 27 covered; Banorte's standalone digital bank)

**Distinctive RappiCard acquisition** (April 2025): Banorte acquired full ownership of RappiCard in Mexico (formerly Rappi + Banorte JV) — key to Banorte's digital strategy + cross-selling + hyper-personalization.

**Regulators**: **CNBV + Banxico**.

## Fun facts

- **Mexico's largest local bank** (compared to other domestic institutions).
- **Mexico's 2nd largest bank by credit portfolio**.
- **12M clients**.
- **December 2025 World Finance Best Consumer Digital Bank in Mexico + Best Banking App in Mexico**.
- **September 2025 Global Finance Best Digital Bank in Mexico AND Latin America** — distinctive multi-award.
- **1899 Banco Mercantil de Monterrey founding** in Monterrey.
- **1986 Banorte formed** via Banco Mercantil de Monterrey + Banco Regional del Norte merger.
- **Hank family-controlled** — distinctive Mexican family-controlled banking group (Carlos Hank González leadership).
- **April 2025 RappiCard full ownership acquisition** — key to digital strategy + cross-selling + hyper-personalization.
- **November 2025 Banorte Link** digital remittance app launch.
- **bineo subsidiary** (Batch 27 covered) — Banorte's standalone digital bank.

## Comparison

| Feature | Banorte Móvil + Banorte Link + bineo | [Mi Bancolombia (formerly Bancolombia Personas)](https://docs.barcoder.ai/docs/wallets/mi-bancolombia) (Colombia's largest bank by assets rival) | [Davivienda + DaviPlata](https://docs.barcoder.ai/docs/wallets/davivienda) (CO Big-3 bank rival; DaviPlata 19M+) | [Bineo](https://docs.barcoder.ai/docs/wallets/bineo) (Batch 27; Banorte standalone digital bank subsidiary) | [BBVA Spain App](https://docs.barcoder.ai/docs/wallets/bbva-spain) (BBVA's Spanish parent; BBVA Mexico Mexico's largest bank Mexican subsidiary context) |
|---|---|---|---|---|---|
| Operator | **Banco Mercantil del Norte / Banorte (Grupo Financiero Banorte / GFNorte; BMV: GFNORTEO; Carlos Hank González family + Hank family + Mexican institutional + BMV float)** | Bancolombia S.A. (BVC: BCOLOMBIA; NYSE: CIB; Grupo Empresarial Antioqueño / GEA controlling + Colombian institutional + BVC + NYSE floats) | Banco Davivienda S.A. (BVC: PFDAVVNDA; Grupo Bolívar controlling) | bineo (Banorte standalone digital bank subsidiary) | BBVA (BME: BBVA; NYSE: BBVA; widely held) |
| Type | **Mexico's largest local bank + Banorte Móvil best in MX + LatAm + Banorte Link Nov 2025 remittance app + bineo digital bank subsidiary + RappiCard Apr 2025 acquisition** | Colombia's largest bank by assets + Mi Bancolombia primary mobile (since Jan 8 2025) + Nequi neobank sister + 6 LatAm countries | CO Big-3 bank + DaviPlata mobile banking + digital wallet | Mexico standalone digital bank (Banorte subsidiary) | Spain #2 bank + 27+ countries + Oct 2 2025 24/7 Bitcoin trading; BBVA Mexico Mexico's largest bank Mexican subsidiary |
| Country | MX + US | CO + 5 other LatAm countries | CO + 5 other LatAm countries | Mexico | ES + 26+ countries |
| Users | **12M clients; Banorte Móvil best at national + LatAm regional level** | 9M+ Bancolombia mobile-app users; Mi Bancolombia 1.6M+ active users + 50M+ transactions since Jan 8 2025 | DaviPlata 19M+ customers + 15M+ active users | Mexico digital | ~70M clients worldwide |
| Distinctive | **1899 Banco Mercantil de Monterrey founding; 1986 Banorte formation via Banco Mercantil de Monterrey + Banco Regional del Norte merger; Hank family-controlled (Carlos Hank González); Dec 2025 World Finance + Sep 2025 Global Finance Best Digital Bank in Mexico AND Latin America awards; Apr 2025 RappiCard full ownership acquisition; Nov 2025 Banorte Link digital remittance app; bineo subsidiary** | 1875 Banco de Colombia founding; 1998 BIC + Banco de Colombia merger; 2016 Nequi launch; Jan 8 2025 Mi Bancolombia launch; Mar 25 2025 Personas app permanent shutdown | DaviPlata #2 CO digital wallet after Nequi; 19M+ customers | Mexico digital bank | 1857 Banco de Bilbao; Oct 2 2025 first major Spanish bank with 24/7 Bitcoin trading |

## Status

**Active, Mexico's largest local bank** <sup>[1][1], [2][2]</sup>:
- **Banco Mercantil del Norte / Banorte** (Grupo Financiero Banorte; BMV: GFNORTEO) since 1899 (Banco Mercantil de Monterrey founding) / 1986 (Banorte merger).
- **12M clients**; Mexico's 2nd largest bank by credit portfolio.
- **2025 awards**: World Finance Best Consumer Digital Bank + Best Banking App in Mexico (Dec 2025) + Global Finance Best Digital Bank in Mexico AND Latin America (Sep 2025).
- **April 2025 RappiCard full ownership acquisition**.
- **November 2025 Banorte Link** digital remittance app.
- **bineo subsidiary** (Batch 27 covered) — Banorte's standalone digital bank.
- **Hank family-controlled** (Carlos Hank González leadership).
- **CNBV + Banxico regulated**.

## Sources

[1]: https://www.prnewswire.com/news-releases/banorte-led-by-carlos-hank-gonzalez-is-recognized-by-world-finance-as-the-best-consumer-digital-bank-and-best-banking-app-in-mexico-302648110.html "Banorte recognized by World Finance as Best Consumer Digital Bank + Best Banking App in Mexico — PRNewswire Dec 2025"
[2]: https://www.morningstar.com/news/pr-newswire/20250916mx75379/global-finance-recognizes-banorte-led-by-carlos-hank-gonzalez-as-the-best-digital-bank-in-mexico-and-latin-america "Global Finance recognizes Banorte as Best Digital Bank in Mexico and Latin America — Morningstar Sep 16 2025"
[3]: https://www.prnewswire.com/news-releases/banorte-link-new-digital-application-for-sending-remittances-carlos-hank-gonzalez-302611931.html "Banorte Link new digital application for sending remittances — PRNewswire"
[4]: https://www.investing.com/news/stock-market-news/mexicos-banorte-launches-digital-bank-bineo-3286336 "Mexico's Banorte launches digital bank bineo — Investing.com"
[mx-cro]: https://docs.barcoder.ai/docs/payments/MX

- [1] [Banorte recognized by World Finance as Best Consumer Digital Bank + Best Banking App in Mexico — PRNewswire Dec 2025][1]
- [2] [Global Finance recognizes Banorte as Best Digital Bank in Mexico and Latin America — Morningstar Sep 16 2025][2]
- [3] [Banorte Link new digital remittance application — PRNewswire][3]
- [4] [Mexico's Banorte launches digital bank bineo — Investing.com][4]
- <sup>[Mexico report](https://docs.barcoder.ai/docs/payments/MX)</sup> In-corpus: `reports/countries/MX-mexico.md`

## Source

Biography extracted from [banorte.md](https://docs.barcoder.ai/source/wallets/banorte). See `matrix.md` for standards-support matrix if present.