# Betterment

> Source: https://docs.barcoder.ai/docs/wallets/betterment
> research date 2026-05-30 · extracted at 2026-10-07
> Publisher: Barcoder — encyclopedia of QR, barcode and payment-code standards

Specifications:
- [Betterment — official](https://www.betterment.com/)

## Overview

**Betterment** is US robo-advisor + cash account + **AUM $55B+ Feb 2025 → $65B+ Nov 2025** + **1M+ customers year-end 2025** + **pioneer US robo-advisor + automated investment portfolios + Betterment Cash Reserve + Betterment Checking** <sup>[1][1], [2][2], [United States report](https://docs.barcoder.ai/docs/payments/US)</sup>. **2025 baseline**: Betterment AUM $55B+ Feb 2025 → $65B+ Nov 2025 + 1M+ customers year-end 2025; **Betterment AUM grew from ~$55B in early 2025 to $65B+ by year-end, reflecting strong inflows + customer base expanded to 1M+ customers by year-end 2025 + substantial growth throughout 2025, driven by both new customer acquisitions and deposits to their robo-advisor products and cash accounts** distinctive US robo-advisor sustained growth.

**Distinctive Betterment positioning**:
- **US robo-advisor + cash account** (Betterment LLC; privately-held; pre-IPO)
- **AUM $55B+ Feb 2025 → $65B+ Nov 2025** distinctive US robo-advisor AUM growth (+$10B in 9 months)
- **1M+ customers year-end 2025** distinctive US robo-advisor customer scale
- **Pioneer US robo-advisor + automated investment portfolios + Betterment Cash Reserve + Betterment Checking** distinctive US robo-advisor pioneer offering
- **2008 Betterment founding by Jon Stein + Eli Broverman in New York City** distinctive US robo-advisor heritage
- **2010 Betterment launches as US robo-advisor pioneer** distinctive US robo-advisor launch heritage

## History

**2008 — Betterment founded by Jon Stein + Eli Broverman in New York City** distinctive US robo-advisor heritage.

**2010 — Betterment launches as US robo-advisor pioneer** distinctive US robo-advisor launch heritage.

**Feb 2025 — Betterment AUM $55B+**.

**Nov 2025 — Betterment AUM $65B+ → +$10B AUM growth in 9 months**.

**End-2025 — Betterment 1M+ customers + AUM $65B+** <sup>[1][1], [2][2], [3][3]</sup>.

## Ownership & operator

**Operating entity**: **Betterment LLC** (privately-held; US robo-advisor + cash account; pre-IPO).

**Major shareholders**: **Jon Stein (co-founder + CEO) + Eli Broverman (co-founder) + Bessemer Venture Partners + Menlo Ventures + Anthemis Group + Francisco Partners + Aflac + Kinnevik + Citi Ventures + venture capital investors**.

**Regulators**: **SEC + FINRA + FDIC (via partner banks)**.

## Technical integration

Betterment mobile app (iOS + Android) + betterment.com online + Betterment Cash Reserve (FDIC-insured via partner banks; up to $2M FDIC insurance) + Betterment Checking (FDIC-insured via partner banks) + Betterment Visa debit card; ACH + RTP + Fedwire; **Pioneer US robo-advisor + automated investment portfolios + Betterment Cash Reserve + Betterment Checking + Betterment IRA + Betterment 401(k) + Betterment Crypto + Betterment for Advisors** distinctive US robo-advisor comprehensive offering.

## Users & growth

**End-2025**: Betterment 1M+ customers + AUM $65B+; **Feb 2025**: AUM $55B+; **Betterment AUM grew from ~$55B in early 2025 to $65B+ by year-end, reflecting strong inflows + customer base expanded to 1M+ customers by year-end 2025 + substantial growth throughout 2025, driven by both new customer acquisitions and deposits to their robo-advisor products and cash accounts**.

## Use cases

US + UK retail + private + investing + robo-advisor + cash account + Visa debit card via Betterment mobile + betterment.com online + Betterment Cash Reserve + Betterment Checking + Visa debit card; ACH + RTP + Fedwire; **Pioneer US robo-advisor + automated investment portfolios + Betterment Cash Reserve + Betterment Checking + Betterment IRA + Betterment 401(k) + Betterment Crypto + Betterment for Advisors** distinctive US robo-advisor comprehensive offering.

## Implementations & partners

**Operator**: Betterment LLC (privately-held; US robo-advisor + cash account; pre-IPO); Jon Stein (co-founder + CEO) + Eli Broverman (co-founder) + Bessemer Venture Partners + Menlo Ventures + Anthemis Group + Francisco Partners + Aflac + Kinnevik + Citi Ventures + venture capital investors.

**Major US robo-advisor + investment app competitors**: [Wealthfront](https://docs.barcoder.ai/docs/wallets/wealthfront) (US robo-advisor + cash + lending; NASDAQ: WLTH post-Dec 12 2025 IPO ~$2B valuation; platform assets $94.1B Feb 2026) + [Acorns](https://docs.barcoder.ai/docs/wallets/acorns) (US micro-investing + family wealth; ~15.5M+ users + $26B+ saved/invested + $1.9-2.3B valuation + 2025 revenue $262.9M) + [Robinhood](https://docs.barcoder.ai/docs/wallets/robinhood) (US commission-free trading + crypto; NASDAQ: HOOD; 23.9M+ funded customers Q3 2025) + [Charles Schwab (Schwab Mobile + Charles Schwab Bank)](https://docs.barcoder.ai/docs/wallets/charles-schwab) (US Charles Schwab Corp investment + bank; NYSE: SCHW; ~38M+ active brokerage accounts; #1 mobile investing app Corporate Insight 2025) + [Fidelity Investments](https://docs.barcoder.ai/docs/wallets/fidelity-investments) (US Fidelity Investments; ~50M+ individual customers; $14T+ AUM) + Vanguard (US Vanguard Group; ~50M+ investors; $8T+ AUM) + [SoFi](https://docs.barcoder.ai/docs/wallets/sofi) (US neobank + lending + investing + OCC national bank charter Jan 2022 + 15M+ members) + Stash (US micro-investing app for everyday Americans).

**Regulators**: SEC + FINRA + FDIC (via partner banks).

## Fun facts

- **US robo-advisor + cash account** (Betterment LLC; privately-held; pre-IPO).
- **AUM $55B+ Feb 2025 → $65B+ Nov 2025** distinctive US robo-advisor AUM growth (+$10B in 9 months).
- **1M+ customers year-end 2025** distinctive US robo-advisor customer scale.
- **Pioneer US robo-advisor + automated investment portfolios + Betterment Cash Reserve + Betterment Checking** distinctive US robo-advisor pioneer offering.
- **2008 Betterment founding by Jon Stein + Eli Broverman in New York City** distinctive US robo-advisor heritage.
- **2010 Betterment launches as US robo-advisor pioneer** distinctive US robo-advisor launch heritage.

## Comparison

| Feature | Betterment | [Wealthfront](https://docs.barcoder.ai/docs/wallets/wealthfront) (US robo-advisor + cash + lending rival; NASDAQ: WLTH post-Dec 12 2025 IPO ~$2B valuation; platform assets $94.1B Feb 2026) | [Acorns](https://docs.barcoder.ai/docs/wallets/acorns) (US micro-investing + family wealth rival; ~15.5M+ users + $26B+ saved/invested) | [Charles Schwab (Schwab Mobile + Charles Schwab Bank)](https://docs.barcoder.ai/docs/wallets/charles-schwab) (US Charles Schwab Corp rival; NYSE: SCHW; ~38M+ active brokerage accounts) | [Robinhood](https://docs.barcoder.ai/docs/wallets/robinhood) (US commission-free trading + crypto rival; 23.9M+ funded customers Q3 2025) |
|---|---|---|---|---|---|
| Operator | **Betterment LLC (privately-held; US robo-advisor + cash account; pre-IPO)** | Wealthfront Corporation (NASDAQ: WLTH post-Dec 12 2025 IPO ~$2B valuation; US robo-advisor + cash + lending) | Acorns (privately-held; ~$1.9-2.3B valuation; US micro-investing + family wealth + banking) | The Charles Schwab Corporation (NYSE: SCHW; one of the largest US financial services + brokerage + banking groups) | Robinhood Markets Inc. (NASDAQ: HOOD) |
| Type | **US robo-advisor + cash account + AUM $55B+ Feb 2025 → $65B+ Nov 2025 + 1M+ customers year-end 2025 + pioneer US robo-advisor + automated investment portfolios + Betterment Cash Reserve + Betterment Checking + Betterment IRA + Betterment 401(k) + Betterment Crypto + Betterment for Advisors** | NASDAQ: WLTH post-Dec 12 2025 IPO ~$2B valuation + platform assets $94.1B Feb 2026 + leading robo-advisor + automated investment portfolios + DIY stock investing portfolios + tax strategy + low management fee + Wealthfront Home Lending Nov 2025 launch | US micro-investing + family wealth + banking + ~15.5M+ users + $26B+ saved/invested + 2025 revenue $262.9M + $1.9-2.3B valuation + 'round-up' savings model | One of the largest US financial services + brokerage + banking groups + ~38M+ active brokerage accounts + Charles Schwab Bank #1 in customer satisfaction among direct bank providers for 8th consecutive year + Schwab Mobile #1 mobile investing app Corporate Insight 2025 | US commission-free trading + crypto + 23.9M+ funded customers Q3 2025 + Robinhood Gold |
| Country | US + GB | US | US | US + GB + HK + SG | US + UK + EU (limited) + AU + others |
| Distinctive | **2008 Betterment founding by Jon Stein + Eli Broverman in New York City (US robo-advisor heritage); 2010 Betterment launches as US robo-advisor pioneer; Feb 2025 Betterment AUM $55B+; Nov 2025 Betterment AUM $65B+ → +$10B AUM growth in 9 months; End-2025 Betterment 1M+ customers + AUM $65B+** | 2008 Wealthfront founding by Andy Rachleff + Dan Carroll + Jakub Jurek (originally KaChing); Dec 12 2025 Wealthfront NASDAQ IPO under ticker WLTH | 2012 Acorns founding by Walter Cruttenden + Jeff Cruttenden; Jun 2025 Zeta + May 2025 EarlyBird acquisitions | 1971 Charles Schwab Corporation founding; Mar 31 2020 Charles Schwab + TD Ameritrade merger ~$26B all-stock deal | 2013 Robinhood founding in Menlo Park; Jul 29 2021 NASDAQ HOOD IPO; commission-free trading pioneer |

## Status

**Active, US robo-advisor + cash account + AUM $55B+ Feb 2025 → $65B+ Nov 2025 + 1M+ customers year-end 2025 + pioneer US robo-advisor + automated investment portfolios + Betterment Cash Reserve + Betterment Checking** <sup>[1][1], [2][2], [3][3]</sup>:
- **Betterment LLC (privately-held; US robo-advisor + cash account; pre-IPO)** since 2008 Betterment founding by Jon Stein + Eli Broverman in New York City + 2010 Betterment launches as US robo-advisor pioneer + Feb 2025 Betterment AUM $55B+ + Nov 2025 Betterment AUM $65B+ + End-2025 Betterment 1M+ customers.
- **Betterment AUM $65B+ end-2025 + 1M+ customers + +$10B AUM growth in 9 months**.
- **Pioneer US robo-advisor + automated investment portfolios + Betterment Cash Reserve + Betterment Checking + Betterment IRA + Betterment 401(k) + Betterment Crypto + Betterment for Advisors**.
- **SEC + FINRA + FDIC regulated (via partner banks)**.

## Sources

[1]: https://sacra.com/c/betterment/ "Betterment revenue, valuation & funding — Sacra"
[2]: https://investingintheweb.com/brokers/betterment-statistics/ "Betterment Statistics (2026): AUM, Users, Revenue, & More — Investing in the Web"
[3]: https://coinlaw.io/betterment-statistics/ "Betterment Statistics 2026: Key Growth Insights — CoinLaw"
[us-cro]: https://docs.barcoder.ai/docs/payments/US

- [1] [Betterment revenue, valuation & funding — Sacra][1]
- [2] [Betterment Statistics (2026): AUM, Users, Revenue, & More — Investing in the Web][2]
- [3] [Betterment Statistics 2026: Key Growth Insights — CoinLaw][3]
- <sup>[United States report](https://docs.barcoder.ai/docs/payments/US)</sup> In-corpus: `reports/countries/US-united-states.md`

## Source

Biography extracted from [betterment.md](https://docs.barcoder.ai/source/wallets/betterment). See `matrix.md` for standards-support matrix if present.