# DANA

> Source: https://docs.barcoder.ai/docs/wallets/dana
> research date 2026-05-29 · extracted at 2026-10-07
> Publisher: Barcoder — encyclopedia of QR, barcode and payment-code standards

Specifications:
- [DANA — official](https://www.dana.id/)
- [DANA — Wikipedia](https://en.wikipedia.org/wiki/Dana_(payment_service))

## Overview

**DANA** is **one of Indonesia's largest e-wallets**, operated by **PT Espay Debit Indonesia Koe** — a joint venture between **EMTEK Group** (Indonesian conglomerate, owns SCTV + Indosiar TV + Bukalapak) + **Ant Financial / Ant International** (Alibaba Group affiliate) <sup>[1][1], [2][2], [Indonesia report](https://docs.barcoder.ai/docs/payments/ID)</sup>. **As of October 2025**, DANA reached **200 million users in Indonesia** — among the largest single-country wallet user bases globally (Indonesia population ~280M). DANA processes **~10+ million transactions per day** (as of April 2023 baseline; substantially higher now).

**Major 2025 milestone**: **DANA + Ant International launched the Ocean Buddy initiative** (October 2025) — interactive in-app mini-program for marine conservation; announced at **IUCN World Conservation Congress 2025** in Abu Dhabi. **OVO-DANA merger speculation continues** for years — both Ant-backed Indonesian e-wallets potentially combining vs GoPay + ShopeePay.

## History

**2018 — DANA launches** <sup>[2][2]</sup> as EMTEK + Ant Financial joint venture; positioned as Alipay-equivalent for Indonesia.

**2018-2020 — Mass Indonesian adoption** <sup>[2][2]</sup>: Multi-bank integration + QRIS rollout.

**2021 — Lazada $250M investment** <sup>[3][3]</sup>: Major strategic capital injection.

**April 2023 — 135M users + 10M+ daily transactions** <sup>[2][2]</sup>.

**2024-2025 — Continued user growth toward 200M** <sup>[1][1]</sup>.

**October 2025 — DANA + Ant International Ocean Buddy initiative** <sup>[4][4]</sup>: In-app marine conservation mini-program supported by Konservasi Indonesia; announced at IUCN World Conservation Congress 2025.

**Ongoing — OVO-DANA merger speculation** <sup>[3][3]</sup>: Both Ant-backed Indonesian e-wallets potentially combining.

## Ownership & operator

**Operating entity**: **PT Espay Debit Indonesia Koe** (DANA) — Indonesian limited company.

**Major shareholders**:
- **EMTEK Group** (Indonesian conglomerate; SCTV + Indosiar TV + Bukalapak).
- **Ant Financial / Ant International** (Alibaba Group affiliate; operates [Alipay](https://docs.barcoder.ai/docs/wallets/alipay)).
- **Lazada** (Alibaba subsidiary; $250M investment).

**Regulator**: **Bank Indonesia (BI)** — Electronic Money Issuer (EMI) license; **Otoritas Jasa Keuangan (OJK)** for financial-services supervision.

## Technical integration

DANA is **Indonesian e-wallet on QRIS national rail + Alipay+ international integration** <sup>[1][1], [2][2]</sup>:

| Layer | Description |
|---|---|
| **Channel** | DANA app (iOS + Android) |
| **Identifiers** | Phone number + QR code |
| **National QR** | **[QRIS](https://docs.barcoder.ai/docs/standards/qris)** universal acceptance |
| **Cross-border** | **Alipay+** ecosystem — Indonesians abroad at Alipay+ merchants + inbound tourist Asian wallets at DANA QR |
| **Settlement** | Indonesian interbank + Bukalapak ecosystem (EMTEK property) |
| **Special initiatives** | Ocean Buddy in-app mini-program (Oct 2025) for marine conservation |

## Users & growth

**Indonesia (October 2025)** <sup>[1][1], [4][4]</sup>:
- **Users**: 200 million
- **Daily transactions (April 2023 baseline)**: 10+ million (substantially higher now)
- **April 2023 users**: 135 million

**Indonesian e-money market context** <sup>[Indonesia report](https://docs.barcoder.ai/docs/payments/ID)</sup>: ~US$14.1B transactions with ShopeePay + OVO + DANA + GoPay as main players.

## Use cases

**P2P transfers** <sup>[1][1]</sup>: Cardinal use.

**Merchant QR payments via QRIS** [[qris-cro]]: Universal Indonesian merchant acceptance.

**Bukalapak integration (EMTEK property)** <sup>[2][2]</sup>: E-commerce native.

**Bill payments + utilities** <sup>[1][1]</sup>: Indonesian services.

**Mobile credit + data top-ups** <sup>[1][1]</sup>: Multi-MNO.

**Cross-border via Alipay+** [[alipay-plus-cro]]: Indonesians abroad + inbound tourists.

**Investments + savings** <sup>[1][1]</sup>: Multi-product.

**Marine conservation (Ocean Buddy, Oct 2025+)** <sup>[4][4]</sup>: Sustainability initiative.

## Implementations & partners

**Operator**: **PT Espay Debit Indonesia Koe (DANA)**.

**Shareholders**: **EMTEK + Ant Financial/International + Lazada**.

**National QR**: **[QRIS](https://docs.barcoder.ai/docs/standards/qris)** (BI + ASPI).

**Cross-border**: **Alipay+** (Ant International).

**E-commerce integration**: **Bukalapak** (EMTEK subsidiary).

**Conservation partner**: **Konservasi Indonesia** + **IUCN** (Ocean Buddy initiative).

**Major Indonesian competitors**: **[OVO](https://docs.barcoder.ai/docs/wallets/ovo)** (Grab-majority), **[GoPay](https://docs.barcoder.ai/docs/wallets/gopay)** (GoTo Financial), **[ShopeePay](https://docs.barcoder.ai/docs/wallets/shopeepay)** (Sea Group / Monee), **LinkAja** (state-owned).

## Fun facts

- **Launched 2018** as Alipay-equivalent for Indonesia via EMTEK + Ant Financial JV.
- **200 million Indonesian users (October 2025)** — among largest single-country wallet user bases globally.
- **EMTEK Indonesian conglomerate ownership** + Ant International + Lazada combined.
- **OVO-DANA merger persistent speculation** — both Ant-backed, potential consolidation.
- **Bukalapak integration** — EMTEK owns both DANA + Bukalapak, deep e-commerce native.
- **Ocean Buddy initiative (Oct 2025)** — in-app marine-conservation mini-program with Konservasi Indonesia + IUCN.
- **April 2023 baseline: 135M users + 10M+ daily transactions** — substantial scale.
- **Indonesian population context (~280M)**: 200M DANA users = ~70% population reach.

## Comparison

| Feature | DANA | [OVO](https://docs.barcoder.ai/docs/wallets/ovo) (ID Ant-related) | [GoPay](https://docs.barcoder.ai/docs/wallets/gopay) (ID GoTo) | [ShopeePay](https://docs.barcoder.ai/docs/wallets/shopeepay) (ID Sea) | [GCash](https://docs.barcoder.ai/docs/wallets/gcash) (PH analogous) |
|---|---|---|---|---|---|
| Operator | **PT Espay Debit Indonesia Koe (DANA)** | PT Visionet Internasional (Grab-majority) | GoTo Financial | Monee (Sea Ltd) | G-Xchange (Mynt) |
| Country | Indonesia | Indonesia | Indonesia | Indonesia + 6 SE Asian + TW | Philippines |
| Users (2025) | **200M** | 80M+ | Major (24M MTU) | 50M+ standalone (ID) | 81M |
| Heritage | **EMTEK + Ant Financial JV** | Lippo Group (retail) | GoJek (ride-hailing) | Sea Group (Shopee e-commerce) | Globe Telecom (telecom) |
| Major investors | **EMTEK + Ant Financial + Lazada** | Grab + Lippo + Tencent (historical) | GoTo + Tencent | Sea Group + Tencent (historical) | Globe + Ant + Ayala + MUFG |
| Daily transactions | **10M+ (Apr 2023 baseline; higher now)** | n/a | 500M+ monthly (Sept 2025) | n/a | n/a |

## Status

**Active, leading Indonesian wallet** <sup>[1][1], [2][2], [4][4]</sup>:
- **PT Espay Debit Indonesia Koe (DANA)** — EMTEK + Ant Financial + Lazada JV.
- **200 million Indonesian users (October 2025)**.
- **QRIS-integrated universal Indonesian merchant acceptance**.
- **Alipay+ international ecosystem** integration.
- **October 2025 Ocean Buddy marine-conservation initiative**.

## Sources

[1]: https://wooshpay.com/resources/knowledge/online-payments/2024/09/10/indonesia-dana-payments-complete-guide-unlocking-financial-inclusion-in-rural-areas/ "Indonesia DANA Payments Guide — WooshPay"
[2]: https://en.wikipedia.org/wiki/Dana_(payment_service) "DANA — Wikipedia"
[3]: https://thepaypers.com/payments/news/ant-groups-e-wallet-dana-raises-usd-250-mln-from-lazada "DANA $250M from Lazada — The Paypers"
[4]: https://www.businesswire.com/news/home/20251009459552/en/DANA-Indonesias-E-Wallet-Leader-and-Ant-International-Launch-Digital-Sustainability-Initiative-Supported-by-Konservasi-Indonesia-for-Marine-Conservation "DANA Ocean Buddy initiative — BusinessWire"
[id-cro]: https://docs.barcoder.ai/docs/payments/ID
[qris-cro]: https://docs.barcoder.ai/source/standards/qris
[alipay-plus-cro]: https://docs.barcoder.ai/source/standards/alipay-plus

- [1] [Indonesia DANA Payments Guide — WooshPay][1]
- [2] [DANA — Wikipedia][2]
- [3] [DANA $250M from Lazada — The Paypers][3]
- [4] [DANA Ocean Buddy initiative — BusinessWire][4]
- <sup>[Indonesia report](https://docs.barcoder.ai/docs/payments/ID)</sup> In-corpus: `reports/countries/ID-indonesia.md`
- [qris-cro] In-corpus: `reports/standards/qris.md`

## Source

Biography extracted from [dana.md](https://docs.barcoder.ai/source/wallets/dana). See `matrix.md` for standards-support matrix if present.