# E-Trade (Morgan Stanley)

> Source: https://docs.barcoder.ai/docs/wallets/etrade
> research date 2026-06-01 · extracted at 2026-10-07
> Publisher: Barcoder — encyclopedia of QR, barcode and payment-code standards

Specifications:
- [E-Trade — official](https://us.etrade.com/)

## Overview

**E-Trade (Morgan Stanley)** is **Morgan Stanley NYSE: MS US-based brokerage subsidiary post-Oct 2 2020 ~$13B acquisition** + **one of US's largest commission-free brokerage + Morgan Stanley wealth management retail customer platform** + **~7.5M+ E-Trade customers** <sup>[1][1], [United States report](https://docs.barcoder.ai/docs/payments/US)</sup>.

## History

**1982 — TradePlus founded by Bill Porter as US-based online brokerage** distinctive US online brokerage heritage as one of US's first online brokerages.

**1991 — TradePlus renamed E-Trade**.

**Oct 2 2020 — Morgan Stanley acquires E-Trade for ~$13B** distinctive US brokerage consolidation as Morgan Stanley wealth management retail expansion.

**2010 — E-Trade Mobile app launch**.

## Ownership & operator

**Operating entity**: **E-Trade Morgan Stanley** (US-based brokerage; Morgan Stanley subsidiary).

**Major shareholders**: **Morgan Stanley (NYSE: MS; US-based investment bank + wealth management) fully owned**.

**Regulators**: **SEC + FINRA + OCC + Federal Reserve + FDIC**.

## Technical integration

E-Trade Mobile app (iOS + Android; ~7.5M+ E-Trade customers) + us.etrade.com online + Morgan Stanley Private Bank US-based commercial banking + E-Trade Visa + Mastercard cards + E-Trade Brokerage; ACH + FedNow.

## Implementations & partners

**Morgan Stanley parent**: Morgan Stanley (Morgan Stanley; NYSE: MS; US-based investment bank + wealth management; E-Trade + Eaton Vance + Solium + Smith Barney parent).

**Major US brokerage + bank + payments competitors**: [Charles Schwab (Schwab Mobile + Charles Schwab Bank)](https://docs.barcoder.ai/docs/wallets/charles-schwab) (Charles Schwab; NYSE: SCHW; US-based banking + brokerage; ~35M+ customers; TD Ameritrade Oct 6 2020 ~$26B acquisition consolidation) + [Fidelity Investments](https://docs.barcoder.ai/docs/wallets/fidelity-investments) (Fidelity Investments; ~50M+ Fidelity Investments customers; Abigail Johnson family ~49% controlling) + [Robinhood](https://docs.barcoder.ai/docs/wallets/robinhood) (Robinhood Markets; NASDAQ: HOOD; US-based commission-free brokerage; ~24M+ US customers) + [Webull](https://docs.barcoder.ai/docs/wallets/webull) (Webull; NASDAQ: BULL; US-based commission-free brokerage) + [Interactive Brokers (IBKR)](https://docs.barcoder.ai/docs/wallets/interactive-brokers) (Interactive Brokers; NASDAQ: IBKR; US-based brokerage) + [Chase Mobile (JPMorgan Chase)](https://docs.barcoder.ai/docs/wallets/chase-mobile) (Chase Mobile; JPMorgan Chase US; NYSE: JPM) + [Bank of America](https://docs.barcoder.ai/docs/wallets/bank-of-america) (Bank of America; NYSE: BAC) + [Wells Fargo Mobile + Fargo virtual assistant](https://docs.barcoder.ai/docs/wallets/wells-fargo) (Wells Fargo; NYSE: WFC) + [Citi Mobile (Citigroup)](https://docs.barcoder.ai/docs/wallets/citi-mobile) (Citi Mobile US; Citigroup NYSE: C) + [U.S. Bank (USB)](https://docs.barcoder.ai/docs/wallets/us-bank) (US Bank; NYSE: USB) + [Ally Bank](https://docs.barcoder.ai/docs/wallets/ally-bank-app) (Ally Bank; NYSE: ALLY) + [Marcus by Goldman Sachs](https://docs.barcoder.ai/docs/wallets/marcus-by-goldman-sachs) (Marcus by Goldman Sachs) + [Chime](https://docs.barcoder.ai/docs/wallets/chime) (Chime; NASDAQ: CHYM).

**Regulators**: SEC + FINRA + OCC + Federal Reserve + FDIC.

## Status

**Active, Morgan Stanley NYSE:MS US-based brokerage subsidiary post-Oct 2 2020 ~$13B acquisition + one of US's largest commission-free brokerage + Morgan Stanley wealth management retail customer platform + ~7.5M+ E-Trade customers** <sup>[1][1], [2][2]</sup>.

## Sources

[1]: https://us.etrade.com/ "E-Trade — official"
[2]: https://en.wikipedia.org/wiki/E-Trade "E-Trade — Wikipedia"
[us-cro]: https://docs.barcoder.ai/docs/payments/US

- [1] [E-Trade — official][1]
- [2] [E-Trade — Wikipedia][2]
- <sup>[United States report](https://docs.barcoder.ai/docs/payments/US)</sup> In-corpus: `reports/countries/US-united-states.md`

## Source

Biography extracted from [etrade.md](https://docs.barcoder.ai/source/wallets/etrade). See `matrix.md` for standards-support matrix if present.