# Foodics

> Source: https://docs.barcoder.ai/docs/wallets/foodics
> research date 2026-05-29 · extracted at 2026-10-03
> Publisher: Barcoder — encyclopedia of QR, barcode and payment-code standards

Specifications:
- [Foodics — official](https://www.foodics.com/)

## Overview

**Foodics** is **GCC's most prominent foodtech-meets-fintech player** — Saudi Arabia's leading **SaaS restaurant + F&B 360° ecosystem** <sup>[1][1], [2][2], [Saudi Arabia report](https://docs.barcoder.ai/docs/payments/SA)</sup>. **Founded 2014, headquartered in Riyadh** with **5 offices across SA + UAE + Egypt**.

**2025 H1 performance** <sup>[3][3]</sup>:
- **GMV processed**: **$6 billion** (+27% from H1 2024)
- **Revenue growth**: **+29%** in H1 2025
- **Restaurant branches served**: **33,500+** (+23% YoY)

**Funding trajectory** <sup>[4][4]</sup>:
- **2022 — Series C**: **$170 million** (largest SaaS Series C in MENA), led by **Prosus + Sanabil Investments** (Saudi PIF-owned investment company).
- **2024 — Kuwait's Kamco Invest** acquired undisclosed stake.
- **Total funding**: $198M across 5 rounds from 16 investors.
- **Pre-IPO**: Expected **Tadawul IPO within 2-3 years**.

## History

**2014 — Foodics founded** <sup>[2][2]</sup> in Riyadh as restaurant POS SaaS for SA F&B sector.

**2018-2021 — GCC expansion** <sup>[1][1]</sup>: UAE + Egypt + Kuwait + Bahrain + Jordan + Oman + Qatar.

**2022 — $170M Series C (largest SaaS Series C in MENA)** <sup>[4][4]</sup>: Prosus + Sanabil lead.

**2024 — Kamco Invest stake acquisition** <sup>[5][5]</sup>.

**H1 2025 — $6B GMV (+27% YoY) + 29% revenue growth + 33,500+ active restaurant branches (+23% YoY)** <sup>[3][3]</sup>.

## Ownership & operator

**Operating entity**: **Foodics** (Riyadh-headquartered MENA foodtech-meets-fintech).

**Founder + CEO**: **Ahmad AlZaini** (CEO) + **Mosab AlOthmani**.

**Major investors**: **Prosus + Sanabil Investments (PIF subsidiary) + Sequoia Capital India (Peak XV) + Endeavor Catalyst + STV + Kamco Invest** + others.

**Regulator**: **SAMA (Saudi Central Bank)**.

## Technical integration

| Layer | Description |
|---|---|
| **Channels** | Foodics POS + mobile app + API integrations |
| **Identifiers** | Card + Mada (SA national debit) |
| **SA rail** | **[Mada](https://docs.barcoder.ai/docs/standards/mada)** (Saudi national debit + POS-mandatory) |
| **Sub-products** | Foodics POS + Foodics Pay (payments) + Foodics Capital (lending) + Foodics Marketplace + Solo Venture (acquired) |
| **Countries** | SA primary + AE + EG + KW + BH + JO + OM + QA |
| **Vertical**: F&B / restaurant SaaS + POS + payments + lending |

## Users & growth

**H1 2025 baseline** <sup>[3][3]</sup>:
- **Active restaurant branches**: 33,500+ (+23% YoY)
- **H1 2025 GMV processed**: $6 billion (+27% from H1 2024)
- **H1 2025 revenue growth**: +29% YoY
- **Total funding**: $198M across 5 rounds from 16 investors

## Use cases

GCC restaurant POS + management + payment-processing for 33,500+ active branches; Foodics Capital SME lending for restaurant operators; Foodics Pay payments-acceptance via Mada + cards; F&B ecosystem (SaaS + payments + lending + marketplace + acquired Solo Venture).

## Implementations & partners

**Operator**: **Foodics** (Ahmad AlZaini CEO).

**Major investors**: Prosus, Sanabil Investments (PIF subsidiary), Sequoia/Peak XV, Endeavor Catalyst, STV, Kamco Invest.

**Acquisitions**: **Solo Venture** + leadership investment rounds in **3 other restaurant-tech startups**.

**Major MENA F&B-SaaS competitors**:
- **POSist / Restroworks** (Indian restaurant POS expanding MENA)
- **TouchBistro** (Canadian restaurant POS)
- **Lightspeed** (NYSE: LSPD; global restaurant + retail POS)
- **[Hala](https://docs.barcoder.ai/docs/wallets/hala)** (Saudi SME comprehensive financial infrastructure)
- **[Yoco](https://docs.barcoder.ai/docs/wallets/yoco)** (SA SME POS analogue)
- **[Geidea](https://docs.barcoder.ai/docs/wallets/geidea)** (SA POS provider with 75% market share)

**Regulator**: **SAMA**.

## Fun facts

- **GCC's most prominent foodtech-meets-fintech player**.
- **2014 founding in Riyadh** by Ahmad AlZaini + Mosab AlOthmani.
- **33,500+ active restaurant branches (+23% YoY H1 2025)**.
- **H1 2025 GMV $6 billion (+27%)** + revenue +29%.
- **2022 $170M Series C** = largest SaaS Series C in MENA history; **Prosus + Sanabil (PIF) lead**.
- **8-country GCC + MENA reach**: SA + AE + EG + KW + BH + JO + OM + QA.
- **Expected Tadawul IPO within 2-3 years**.
- **Solo Venture acquisition** + 3 restaurant-tech startup-investments — distinctive M&A activity.

## Comparison

| Feature | Foodics | [Hala](https://docs.barcoder.ai/docs/wallets/hala) (Saudi SME comprehensive comparable) | [Yoco](https://docs.barcoder.ai/docs/wallets/yoco) (SA SME POS analogous) | [Geidea](https://docs.barcoder.ai/docs/wallets/geidea) (SA POS giant) | POSist / Restroworks (IN restaurant POS comparable) |
|---|---|---|---|---|---|
| Operator | **Foodics (Ahmad AlZaini CEO; Riyadh; Prosus + Sanabil/PIF + Peak XV + Endeavor + STV + Kamco backed)** | Hala (TPG + Sanabil $157M Sep 2025) | Yoco Technologies (Pty) Ltd | Geidea (Gulf Capital-acquired SAR 1B / $268M 2018) | POSist / Restroworks |
| Type | **GCC restaurant SaaS + POS + Foodics Pay + Foodics Capital + Marketplace + acquisitions (Solo Venture)** | Saudi SME comprehensive financial infrastructure | SA SME POS + payment + funding | SA payment-acceptance: 75% market share | Indian restaurant POS expanding MENA |
| Country | **SA + AE + EG + KW + BH + JO + OM + QA (8 GCC + MENA)** | Saudi + UAE | South Africa | Saudi + Abu Dhabi GP partner | India + MENA expansion |
| Restaurants/SMEs | **33,500+ active restaurant branches (+23% YoY); H1 2025 $6B GMV** | 140K+ Saudi/UAE SMEs + $8B annual | 300K+ SA SMEs | 150K+ SA merchants + 700K POS terminals | Major IN restaurants + MENA |
| Funding distinctive | **2022 $170M Series C = largest MENA SaaS round; expected Tadawul IPO 2-3 years; Solo Venture M&A** | Sep 2025 $157M Series B (TPG + Sanabil) | R1.23B Series C = largest SA payments raise | 2018 SAR 1B Gulf Capital acquisition | IN expansion to MENA |

## Status

**Active, GCC's most prominent foodtech-meets-fintech** <sup>[3][3], [4][4]</sup>:
- **Foodics (Ahmad AlZaini CEO)** since 2014.
- **33,500+ active restaurant branches + H1 2025 $6B GMV + 29% revenue growth (+23% YoY)**.
- **2022 $170M Series C** (largest SaaS Series C in MENA history; Prosus + Sanabil/PIF lead).
- **Expected Tadawul IPO within 2-3 years**.
- **8-country GCC + MENA reach + 5 offices**.
- **SAMA-regulated**.

## Sources

[1]: https://www.foodics.com/ "Foodics — official"
[2]: https://mena.entrepreneur.com/growth-strategies/how-saudi-arabia-based-foodics-became-the-gcc-regions-most/459133 "Foodics GCC's most prominent foodtech-fintech — Entrepreneur MENA"
[3]: https://www.menabytes.com/foodics-h1-numbers/ "Foodics $6B H1 2025 GMV +29% revenue — MENABytes"
[4]: https://www.foodics.com/press/saas-series-c-funding/ "Foodics $170M Series C largest MENA SaaS — Foodics press"
[5]: https://www.wamda.com/2025/07/kamco-invest-acquires-stake-foodics "Kamco Invest acquires Foodics stake 2024 — Wamda"
[sa-cro]: https://docs.barcoder.ai/docs/payments/SA

- [1] [Foodics — official][1]
- [2] [Foodics GCC's most prominent — Entrepreneur MENA][2]
- [3] [Foodics $6B H1 2025 GMV — MENABytes][3]
- [4] [Foodics $170M Series C — Foodics press][4]
- [5] [Kamco Invest acquires Foodics stake — Wamda][5]
- <sup>[Saudi Arabia report](https://docs.barcoder.ai/docs/payments/SA)</sup> In-corpus: `reports/countries/SA-saudi-arabia.md`

## Source

Biography extracted from [foodics.md](https://docs.barcoder.ai/source/wallets/foodics). See `matrix.md` for standards-support matrix if present.