# Hype (Banca Sella)

> Source: https://docs.barcoder.ai/docs/wallets/hype-bank
> research date 2026-05-30 · extracted at 2026-10-07
> Publisher: Barcoder — encyclopedia of QR, barcode and payment-code standards

Specifications:
- [Hype — official](https://www.hype.it/)

## Key details

- **Launch:** 2015

## Overview

**Hype (Banca Sella)** is **Italian mobile wallet + payment account** + **Banca Sella Italian commercial bank subsidiary** + **~1.5M+ Italian customers** + **one of Italy's most popular mobile wallets** <sup>[1][1], [Italy report](https://docs.barcoder.ai/docs/payments/IT)</sup>.

## History

**2015 — Hype launched by Banca Sella as Italian mobile wallet + payment account for young Italians**.

**2018 — Hype crosses 1M user milestone**.

**2022 — Hype Premium + Hype Next paid tiers launch**.

## Ownership & operator

**Operating entity**: **Hype S.p.A.** (Italian mobile wallet + payment account; Banca Sella subsidiary).

**Major shareholders**: **Banca Sella (Italian family-owned commercial bank; Sella family) fully owned post-2022 buyback from Illimity**.

**Regulators**: **Banca d'Italia + ECB**.

## Technical integration

Hype mobile app (iOS + Android; ~1.5M+ Italian customers) + Hype Mastercard prepaid card; SEPA + SEPA Instant + EPC-QR.

## Implementations & partners

**Banca Sella parent**: Banca Sella (Banca Sella Italian family-owned commercial bank; Sella family).

**Major Italian mobile wallet + neobank competitors**: [satispay](https://docs.barcoder.ai/docs/wallets/satispay) (Satispay Italian mobile wallet + P2P + retail payments; Italian unicorn ~$1B+ valuation Sep 2022) + Postepay (Postepay Poste Italiane Italian mobile wallet + prepaid card; ~25M+ cards) + [BANCOMAT Pay](https://docs.barcoder.ai/docs/standards/bancomat-pay) (BANCOMAT Pay Italian mobile P2P + retail payment scheme) + buddybank (buddybank UniCredit Italian mobile-only bank) + [Widiba (Banca Widiba)](https://docs.barcoder.ai/docs/wallets/widiba) (Widiba Banca Widiba; Monte dei Paschi di Siena MPS subsidiary; Italian online bank) + [Fineco Bank](https://docs.barcoder.ai/docs/wallets/fineco-bank) (FinecoBank Italian online bank + brokerage; BIT: FBK) + [Revolut](https://docs.barcoder.ai/docs/wallets/revolut) (Revolut UK global; Italian operations).

**Regulators**: Banca d'Italia + ECB.

## Status

**Active, Italian mobile wallet + payment account + Banca Sella Italian commercial bank subsidiary + ~1.5M+ Italian customers + one of Italy's most popular mobile wallets** <sup>[1][1], [2][2]</sup>.

## Sources

[1]: https://www.hype.it/ "Hype — official"
[2]: https://en.wikipedia.org/wiki/Hype_(banking) "Hype — Wikipedia"
[it-cro]: https://docs.barcoder.ai/docs/payments/IT

- [1] [Hype — official][1]
- [2] [Hype — Wikipedia][2]
- <sup>[Italy report](https://docs.barcoder.ai/docs/payments/IT)</sup> In-corpus: `reports/countries/IT-italy.md`

## Source

Biography extracted from [hype-bank.md](https://docs.barcoder.ai/source/wallets/hype-bank). See `matrix.md` for standards-support matrix if present.