# iyzico

> Source: https://docs.barcoder.ai/docs/wallets/iyzico
> research date 2026-05-29 · extracted at 2026-10-03
> Publisher: Barcoder — encyclopedia of QR, barcode and payment-code standards

Specifications:
- [iyzico — official](https://www.iyzico.com/)

## Overview

**iyzico** is **Turkey's leading online payment processor + checkout solution**, founded **2013** <sup>[1][1], [2][2], [Türkiye report](https://docs.barcoder.ai/docs/payments/TR)</sup>. iyzico provides payments to **300+ marketplaces** (with **400,000+ personal sellers of different sizes**) and **30,000+ online merchants** using its checkout solution. Brands like **Amazon, Nike, H&M, Zara** collaborate with iyzico in Turkey.

**June 11, 2019 — PayU acquired iyzico for $165 million** <sup>[3][3], [4][4]</sup> — at the time **Turkey's largest fintech-acquisition record**. The deal strengthened PayU's Turkish position + accelerated SMB business with iyzico's automated solutions + facilitated an "online bridge" between Turkey + CEE + Africa for cross-border trade in local currencies.

## History

**2013 — iyzico founded** <sup>[1][1]</sup> in Istanbul.

**2014-2018 — Rapid Turkish merchant adoption** <sup>[1][1]</sup>: 300+ marketplaces + 400K+ personal sellers + 30K+ online merchants.

**June 11, 2019 — PayU/Naspers acquires iyzico for $165 million** <sup>[3][3], [4][4]</sup>: TR's largest fintech-acquisition record.

**2020-2025 — Continued operation under PayU/Prosus** <sup>[1][1]</sup>.

## Ownership & operator

**Operating entity**: **iyzico** — subsidiary of **PayU**.

**Parent**: **PayU** (Netherlands-headquartered online payment service provider).

**Ultimate parent**: **Prosus N.V.** (Naspers spin-off; Euronext: PRX).

**Founders (iyzico)**: **Barbaros Özbuğutu + Tahsin Isin** + team.

**Regulator**: **CBRT / BRSA** Turkish payment-services regulators.

## Technical integration

| Layer | Description |
|---|---|
| **Channels** | Merchant checkout (online) + API integration for marketplaces |
| **Identifiers** | Card number (merchant-side processing) |
| **Customer type** | B2B (merchants + marketplaces) — not consumer wallet |
| **Marketplaces served** | 300+ (400K+ personal sellers) |
| **Online merchants** | 30,000+ |
| **Brand collaborations** | Amazon Turkey, Nike, H&M, Zara |

## Use cases

Merchant online checkout; marketplace payments processing (300+ marketplaces); SMB checkout solutions; cross-border-trade payments (Turkey ↔ CEE ↔ Africa); recurring billing; subscription payments.

## Implementations & partners

**Operator**: **iyzico** (PayU/Prosus subsidiary).

**Parent**: **PayU** (Netherlands; Naspers/Prosus subsidiary).

**Brand customers**: Amazon Turkey, Nike, H&M, Zara + 30K+ Turkish online merchants.

**Major Turkish payment-processor competitors**: **iyzico's standout differentiator was acquired-by-major-global-player position**; competes with **PayTR**, **PayU Turkey** (sister-brand pre-2019 merger), **traditional Turkish bank merchant-acquiring** (Garanti, Akbank, İşbank), **TROY/BKM-affiliated processors**.

**Regulator**: **CBRT / BRSA**.

## Fun facts

- **Founded 2013** as Turkish online payment processor.
- **June 11, 2019 — $165M PayU acquisition** — Turkey's largest fintech-acquisition record at the time.
- **300+ marketplaces + 400K+ personal sellers + 30K+ online merchants** served.
- **Amazon Turkey + Nike + H&M + Zara** collaborate with iyzico.
- **PayU/Prosus (Naspers spin-off) ownership** — Dutch global payment-processor portfolio.

## Comparison

| Feature | iyzico | [Stripe](https://docs.barcoder.ai/docs/wallets/stripe) (global comparable) | [Square](https://docs.barcoder.ai/docs/wallets/square) (global comparable) | PayU global | [Papara](https://docs.barcoder.ai/docs/wallets/papara) (TR consumer comparable) |
|---|---|---|---|---|---|
| Operator | **iyzico (PayU/Prosus subsidiary)** | Stripe Inc. | Block Inc. (NYSE: SQ) | PayU/Prosus | Papara A.Ş. |
| Type | **TR online payment processor + checkout** | Global online checkout + infrastructure | Global SMB POS + checkout | Global online payments | TR consumer wallet + card |
| Country | Turkey | Global | Global | India + LATAM + CEE + Africa | Turkey |
| Customer | **B2B (merchants + marketplaces)** | B2B (developers + SMB + enterprise) | B2B (SMB) | B2B (merchants) | Consumer |
| Distinctive | **TR's largest fintech acquisition ($165M PayU 2019)** | Most valuable private fintech | NYSE-listed Block | Prosus global portfolio | Largest TR consumer wallet |

## Status

**Active, Turkey's leading online payment processor under PayU/Prosus** <sup>[1][1], [3][3]</sup>:
- **iyzico** PayU/Prosus subsidiary since June 2019.
- **300+ marketplaces + 400K+ personal sellers + 30K+ online merchants**.
- **$165M PayU acquisition record** for Turkish fintech.

## Sources

[1]: https://www.iyzico.com/ "iyzico — official"
[2]: https://thepaypers.com/payments/news/payu-acquires-turkish-digital-payments-provider-iyzico "PayU acquires iyzico — The Paypers"
[3]: https://www.menabytes.com/payu-iyzico/ "PayU + iyzico $165M — MENAbytes"
[4]: https://corporate.payu.com/press/payu-acquires-turkish-digital-payments-provider-iyzico-journey-becoming-worlds-number-one "PayU + iyzico press release — PayU corporate"
[tr-cro]: https://docs.barcoder.ai/docs/payments/TR

- [1] [iyzico — official][1]
- [2] [PayU acquires iyzico — The Paypers][2]
- [3] [PayU + iyzico $165M — MENAbytes][3]
- [4] [PayU + iyzico press release — PayU corporate][4]
- <sup>[Türkiye report](https://docs.barcoder.ai/docs/payments/TR)</sup> In-corpus: `reports/countries/TR-turkey.md`

## Source

Biography extracted from [iyzico.md](https://docs.barcoder.ai/source/wallets/iyzico). See `matrix.md` for standards-support matrix if present.