# M1 Finance

> Source: https://docs.barcoder.ai/docs/wallets/m1-finance
> research date 2026-05-30 · extracted at 2026-10-07
> Publisher: Barcoder — encyclopedia of QR, barcode and payment-code standards

Specifications:
- [M1 — official](https://m1.com/)

## Overview

**M1 Finance** is **US automated investing platform** + **1M+ M1 users May 2026 + $12B AUM Sep 2025 + 82.7% M1 investors auto-invest enabled Q1 2026** <sup>[1][1], [2][2], [United States report](https://docs.barcoder.ai/docs/payments/US)</sup>. **2025-2026 baseline**: M1 Finance 1M+ users + $12B AUM + 82.7% M1 investors auto-invest enabled Q1 2026 (distinctive US automated investing scale); **M1 Pies distinctive M1 automated portfolio rebalancing innovation** + Auto-invest distinctive systematic investing.

**Distinctive M1 Finance positioning**:
- **US automated investing platform** + **M1 Pies distinctive M1 automated portfolio rebalancing innovation**
- **1M+ M1 users May 2026 + $12B AUM Sep 2025** distinctive US automated investing platform scale
- **82.7% M1 investors auto-invest enabled Q1 2026** (distinctive US automated investing systematic adoption)
- **"M1 is one-of-a-kind financial portfolio suitable for buy-and-hold investors + those seeking platform that does portfolio rebalancing for you"**
- **Apr 2015 M1 Finance founding by Brian Barnes** → distinctive US automated investing heritage
- **M1 limited trading windows + weekday customer service** distinctive M1 buy-and-hold investor focus

## History

**Apr 2015 — M1 Finance founded by Brian Barnes** in Chicago, Illinois → distinctive US automated investing heritage.

**2016 — M1 Finance mobile app launches** with M1 Pies distinctive automated portfolio rebalancing.

**Sep 2025 — M1 Finance $12B AUM** <sup>[2][2]</sup>.

**May 2026 — M1 Finance 1M+ users** <sup>[1][1]</sup>.

**Q1 2026 — 82.7% M1 investors auto-invest enabled** (distinctive US automated investing systematic adoption) <sup>[3][3]</sup>.

## Ownership & operator

**Operating entity**: **M1 Holdings Inc** (privately-held; Chicago, Illinois HQ).

**Major shareholders**: **Brian Barnes (founder + CEO) + Coatue Management + Right Side Capital Management + Clocktower Technology Ventures + venture capital investors**.

**Regulators**: **SEC + FINRA + state-level**.

## Technical integration

M1 Finance mobile app (iOS + Android) + m1.com web + M1 Spend FDIC-insured by Lincoln Savings Bank partner-issued + M1 Borrow + M1 Plus subscription tier + M1 Crypto (M1 cryptocurrency partner-issued via Apex Crypto); **M1 Pies distinctive M1 automated portfolio rebalancing innovation** + M1 Auto-Invest distinctive systematic investing.

## Users & growth

**May 2026**: M1 Finance 1M+ users; **Sep 2025**: $12B AUM; **Q1 2026**: 82.7% M1 investors auto-invest enabled.

## Use cases

US retail automated investing via M1 Finance mobile + m1.com web + M1 Spend FDIC-insured by Lincoln Savings Bank partner-issued + M1 Borrow + M1 Plus subscription tier + M1 Crypto; **M1 Pies distinctive M1 automated portfolio rebalancing innovation** + M1 Auto-Invest distinctive systematic investing + buy-and-hold investor focus.

## Implementations & partners

**Operator**: M1 Holdings Inc (privately-held; Chicago, Illinois HQ); Brian Barnes (founder + CEO) + Coatue Management + Right Side Capital Management + Clocktower Technology Ventures + venture capital investors.

**Banking + crypto partners**: **Lincoln Savings Bank** (M1 Spend FDIC-insured partner-issued) + **Apex Crypto** (M1 Crypto cryptocurrency partner-issued).

**Major US automated + retail investing competitors**: [Robinhood](https://docs.barcoder.ai/docs/wallets/robinhood) (US #1 by app users; commission-free pioneer + crypto + Bitstamp + UK + EU expansion + Jul 29 2021 NASDAQ IPO) + [eToro](https://docs.barcoder.ai/docs/wallets/etoro) (global social trading + 40M+ users + May 14 2025 NASDAQ IPO) + [Webull](https://docs.barcoder.ai/docs/wallets/webull) (US commission-free + Chinese fintech US brokerage + Apr 11 2025 NASDAQ SPAC + 25.9M users) + [Interactive Brokers (IBKR)](https://docs.barcoder.ai/docs/wallets/interactive-brokers) (world's largest electronic broker by DARTs + 4,368,000 trades/day + Aug 28 2025 S&P 500 inclusion) + SoFi Invest ([SoFi](https://docs.barcoder.ai/docs/wallets/sofi) investment arm; US neobank + investment) + Public.com (US social investing) + Wealthfront (US robo-advisor) + Betterment (US robo-advisor pioneer) + [Fidelity Investments](https://docs.barcoder.ai/docs/wallets/fidelity-investments) (US #1 by AUM) + [Charles Schwab (Schwab Mobile + Charles Schwab Bank)](https://docs.barcoder.ai/docs/wallets/charles-schwab) (US #2 post-TD Ameritrade $26B acquisition).

**Regulators**: SEC + FINRA + state-level.

## Fun facts

- **US automated investing platform** + **M1 Pies distinctive M1 automated portfolio rebalancing innovation**.
- **1M+ M1 users May 2026 + $12B AUM Sep 2025** distinctive US automated investing platform scale.
- **82.7% M1 investors auto-invest enabled Q1 2026** (distinctive US automated investing systematic adoption).
- **"M1 is one-of-a-kind financial portfolio suitable for buy-and-hold investors + those seeking platform that does portfolio rebalancing for you"**.
- **Apr 2015 M1 Finance founding by Brian Barnes** in Chicago, Illinois → distinctive US automated investing heritage.
- **M1 limited trading windows + weekday customer service** distinctive M1 buy-and-hold investor focus.

## Comparison

| Feature | M1 Finance | [Robinhood](https://docs.barcoder.ai/docs/wallets/robinhood) (US #1 by app users rival; commission-free pioneer + crypto + Bitstamp + UK + EU expansion) | [eToro](https://docs.barcoder.ai/docs/wallets/etoro) (global social trading + 40M+ users + May 14 2025 NASDAQ IPO rival) | [Webull](https://docs.barcoder.ai/docs/wallets/webull) (US commission-free + Chinese fintech US brokerage + Apr 11 2025 NASDAQ SPAC + 25.9M users rival) | SoFi Invest ([SoFi](https://docs.barcoder.ai/docs/wallets/sofi) investment arm rival; US neobank + investment) |
|---|---|---|---|---|---|
| Operator | **M1 Holdings Inc (privately-held; Chicago, Illinois HQ; Brian Barnes founder + CEO)** | Robinhood Markets Inc. (NASDAQ: HOOD) | eToro Group Ltd (NASDAQ: ETOR) | Webull Corporation (NASDAQ: BULL) | SoFi Securities LLC (SoFi Technologies Inc. NASDAQ: SOFI parent) |
| Type | **US automated investing platform + 1M+ users May 2026 + $12B AUM Sep 2025 + 82.7% auto-invest enabled Q1 2026 + M1 Pies distinctive M1 automated portfolio rebalancing + buy-and-hold investor focus + limited trading windows** | Most-used US stock trading app + 10.8M users + commission-free pioneer + crypto + Bitstamp + UK + EU expansion + Jul 29 2021 NASDAQ IPO | Global social trading + 40M+ users in 75+ countries + CopyTrader + Smart Portfolios + multi-jurisdiction regulated + May 14 2025 NASDAQ IPO | US commission-free + Chinese fintech US brokerage + 25.9M registered users Q3 2025 + Apr 11 2025 NASDAQ SPAC listing | SoFi investment arm + SoFi neobank + lending + investing all-in-one fintech |
| Country | US | US + GB + AU | IL + 75+ countries | US + JP + KR + UK + AU + 14+ markets | US |
| Distinctive | **Apr 2015 M1 Finance founding by Brian Barnes in Chicago, Illinois (US automated investing heritage); 2016 M1 Finance mobile app launch with M1 Pies; Lincoln Savings Bank M1 Spend FDIC-insured partner-issued; Apex Crypto M1 Crypto partner-issued; 82.7% M1 investors auto-invest enabled Q1 2026** | 2013 founding by Vlad Tenev + Baiju Bhatt; Mar 2015 mobile app launch (commission-free pioneer); 2018 Robinhood Crypto launch; Jul 29 2021 NASDAQ IPO; 2024 Bitstamp $200M acquisition | 2007 founding by Yoni Assia + Ronen Assia + David Ring in Tel Aviv; 2010 CopyTrader launch; May 14 2025 NASDAQ IPO at $52/share + +29% debut + $5.4B+ market cap | 2017 founding by Wang Anquan; May 2018 mobile app launch; Apr 11 2025 NASDAQ SPAC listing; 2024 Kalshi prediction markets partnership | 2011 SoFi founding by Stanford University students; Jun 1 2021 SoFi SPAC public listing; Jan 2022 SoFi Bank N.A. OCC national bank charter via Golden Pacific Bank $22.3M acquisition |

## Status

**Active, US automated investing platform + 1M+ M1 users May 2026 + $12B AUM Sep 2025** <sup>[1][1], [2][2], [3][3]</sup>:
- **M1 Holdings Inc (privately-held; Chicago, Illinois HQ; Brian Barnes founder + CEO)** since Apr 2015 M1 Finance founding + 2016 M1 Finance mobile app launch with M1 Pies.
- **1M+ M1 users May 2026 + $12B AUM Sep 2025 + 82.7% M1 investors auto-invest enabled Q1 2026**.
- **Lincoln Savings Bank M1 Spend FDIC-insured partner-issued + Apex Crypto M1 Crypto partner-issued**.
- **SEC + FINRA + state-level regulated**.

## Sources

[1]: https://investingintheweb.com/brokers/m1-finance-statistics/ "M1 Finance Statistics in 2026: AUM, Users, Revenue, & More — Investing in the Web"
[2]: https://money.usnews.com/investing/best-brokers/m1-finance "Should You Use M1 Finance to Invest in 2025? — U.S. News"
[3]: https://m1.com/knowledge-bank/automated-investing-ratio/ "What percentage of investors use automated investing? — M1"
[us-cro]: https://docs.barcoder.ai/docs/payments/US

- [1] [M1 Finance Statistics in 2026: AUM, Users, Revenue, & More — Investing in the Web][1]
- [2] [Should You Use M1 Finance to Invest in 2025? — U.S. News][2]
- [3] [What percentage of investors use automated investing? — M1][3]
- <sup>[United States report](https://docs.barcoder.ai/docs/payments/US)</sup> In-corpus: `reports/countries/US-united-states.md`

## Source

Biography extracted from [m1-finance.md](https://docs.barcoder.ai/source/wallets/m1-finance). See `matrix.md` for standards-support matrix if present.