# MAE (Maybank E-Wallet)

> Source: https://docs.barcoder.ai/docs/wallets/mae-maybank
> research date 2026-05-29 · extracted at 2026-10-03
> Publisher: Barcoder — encyclopedia of QR, barcode and payment-code standards

Specifications:
- [MAE — Maybank2u](https://www.maybank2u.com.my/maybank2u/malaysia/en/personal/services/digital_banking/mae_by_maybank2u.page)

## Overview

**MAE (Maybank E-Wallet)** is **Maybank's Malaysian e-wallet + mobile banking app**, launched **2020** (5th anniversary October 2025) <sup>[1][1], [2][2], [Malaysia report](https://docs.barcoder.ai/docs/payments/MY)</sup>. By **October 2025**, MAE had **10.7 million users + 48% market share in Malaysian mobile-banking segment** — Malaysia's largest mobile-banking app.

**Maybank macro context**: **Maybank facilitated RM4+ trillion in digital transactions since 2020 — equivalent to double Malaysia's GDP** <sup>[3][3]</sup>. **9 of 10 MAE Wallet customers actively use it for day-to-day transactions**.

**2025-2026 strategic milestones**:
- **MAE Turns 5 campaign (Oct 30 2025 - Jan 31 2026)**: 5% p.a. return on RM200+ deposits.
- **MAE wallet limit doubling to RM20,000** starting 2026 — supporting rising travel usage abroad.

## History

**2020 — MAE launches** <sup>[2][2]</sup> by Maybank as e-wallet + mobile banking.

**2020-2024 — Mass Malaysian adoption** <sup>[3][3]</sup>: RM4+ trillion in digital transactions facilitated by Maybank since 2020.

**October 2025 — 5th anniversary** <sup>[1][1]</sup>: 10.7M users + 48% Malaysian mobile-banking market share.

**October 30, 2025 - January 31, 2026 — MAE Turns 5 campaign** <sup>[1][1]</sup>: 5% p.a. return on RM200+ deposits.

**2026 — MAE wallet limit to double to RM20,000** <sup>[4][4]</sup>: Strategic travel-usage support.

## Ownership & operator

**Operating entity**: **Maybank (Malayan Banking Berhad)** — Malaysia's largest bank group (KLSE: MAYBANK).

**Major Maybank shareholders**: Permodalan Nasional Berhad (PNB), Employees Provident Fund (EPF).

**Regulator**: **BNM (Bank Negara Malaysia)** via Maybank banking license.

## Technical integration

| Layer | Description |
|---|---|
| **Channels** | MAE mobile app (iOS + Android; integrated Maybank2u banking + e-wallet) + Maybank cards |
| **Identifiers** | Phone + QR + card number |
| **Malaysian rail** | **[DuitNow QR](https://docs.barcoder.ai/docs/standards/duitnow-qr)** (PayNet national QR + RPP instant payments) |
| **Limit (current)** | Up to RM10,000 stored value; **doubling to RM20,000 in 2026** |
| **Account model** | Integrated e-wallet + Maybank banking (single app) |
| **Promotional** | **5% p.a. return on RM200+ MAE Wallet deposits (Oct 2025 - Jan 2026)** |

## Users & growth

**October 2025 baseline** <sup>[1][1]</sup>:
- **Users**: 10.7 million
- **Market share**: **48% of Malaysian mobile-banking segment** (largest)
- **Active usage**: 9 of 10 customers actively use for day-to-day transactions

**Maybank macro context** <sup>[3][3]</sup>:
- **RM4+ trillion digital transactions since 2020** (double Malaysia's GDP)

## Use cases

P2P transfers via DuitNow; merchant QR payments; Maybank2u integrated banking (savings + loans + investments + insurance); MAE wallet stored value; bill payments + top-ups; travel-abroad usage (RM20K doubling 2026); 5% p.a. promotional return campaign.

## Implementations & partners

**Operator**: **Maybank** (Malayan Banking Berhad).

**Major Malaysian wallet competitors**: **[Touch 'n Go eWallet](https://docs.barcoder.ai/docs/wallets/touch-n-go)** (Touch 'n Go eWallet; 22M+ users; CIMB + Ant Group JV), **[Boost / Boost Bank](https://docs.barcoder.ai/docs/wallets/boost)** (11M wallet + 2M Boost Bank), **[ShopeePay](https://docs.barcoder.ai/docs/wallets/shopeepay)** (Sea Group SEA-wide), **[GrabPay](https://docs.barcoder.ai/docs/wallets/grabpay)** (SEA super-app).

**National rail**: **PayNet** (DuitNow + DuitNow QR operator).

**Regulator**: **BNM**.

## Fun facts

- **2020 launch** — MAE is Maybank's integrated e-wallet + mobile banking.
- **10.7M users + 48% Malaysian mobile-banking market share (Oct 2025)** — Malaysia's largest mobile-banking app.
- **Maybank's RM4+ trillion in digital transactions since 2020 = 2x Malaysia GDP**.
- **9 of 10 MAE customers active daily** — exceptional engagement.
- **MAE Turns 5 campaign**: 5% p.a. return on RM200+ deposits (Oct 2025 - Jan 2026).
- **RM20,000 wallet limit doubling in 2026** — strategic for travel-abroad usage.

## Comparison

| Feature | MAE-Maybank | [Touch 'n Go eWallet](https://docs.barcoder.ai/docs/wallets/touch-n-go) (MY rival) | [Boost / Boost Bank](https://docs.barcoder.ai/docs/wallets/boost) (MY rival) | [ShopeePay](https://docs.barcoder.ai/docs/wallets/shopeepay) (SEA super-app) | [GrabPay](https://docs.barcoder.ai/docs/wallets/grabpay) (SEA super-app) |
|---|---|---|---|---|---|
| Operator | **Maybank (Malayan Banking Berhad)** | Touch 'n Go (CIMB + Ant Group JV) | Boost / Boost Bank (Axiata + RHB) | Sea Group (NYSE: SE) | Grab Holdings (NASDAQ: GRAB) |
| Type | **MY bank-integrated e-wallet + mobile banking** | MY wallet + transit + bank-adjacent | MY wallet + digital bank | SEA super-app + ShopeePay | SEA super-app |
| Country | Malaysia | Malaysia | Malaysia | 7 SEA | 8 SEA |
| Users | **10.7M (48% MY mobile-banking share — largest)** | 22M+ wallet | 11M wallet + 2M active premium | SEA-wide | 46.2M Group MTU |
| Bank license | **Maybank (largest MY bank parent)** | Bank-adjacent | Boost Bank (Jun 2024) | n/a | GXS Bank SG (sister) |
| 2026 strategic | **RM20K limit doubling + 5% p.a. campaign** | Touch 'n Go GO transit | MSME financing focus | Sea + Shopee expansion | SEA super-app expansion |

## Status

**Active, Malaysia's largest mobile-banking app** <sup>[1][1], [3][3]</sup>:
- **MAE-Maybank** since 2020.
- **10.7M users + 48% MY mobile-banking market share (Oct 2025)**.
- **RM4+ trillion Maybank digital transactions since 2020** (2x MY GDP).
- **2026 wallet limit RM20,000 doubling + MAE Turns 5 campaign**.

## Sources

[1]: https://my.priceshop.com/en/news/mae-wallet-5-returns-campaign-2025/ "MAE Turns 5 5% campaign — Price Shop"
[2]: https://www.maybank2u.com.my/maybank2u/malaysia/en/personal/services/digital_banking/mae_by_maybank2u.page "MAE — Maybank2u official"
[3]: https://www.maybank.com/en/news/2025/10/29/maybank-rm4-trillion-digital-transactions-since-2020-double-malaysia-gdp.page "Maybank RM4T digital tx — Maybank press"
[4]: https://www.nst.com.my/business/corporate/2025/10/1304291/maybank-double-mae-wallet-limit-rm20000-next-year-amid-rising "MAE RM20K limit doubling — NST"
[my-cro]: https://docs.barcoder.ai/docs/payments/MY

- [1] [MAE Turns 5 5% campaign — Price Shop][1]
- [2] [MAE — Maybank2u official][2]
- [3] [Maybank RM4T digital tx — Maybank][3]
- [4] [MAE RM20K limit doubling — NST][4]
- <sup>[Malaysia report](https://docs.barcoder.ai/docs/payments/MY)</sup> In-corpus: `reports/countries/MY-malaysia.md`

## Source

Biography extracted from [mae-maybank.md](https://docs.barcoder.ai/source/wallets/mae-maybank). See `matrix.md` for standards-support matrix if present.