# Maya (formerly PayMaya)

> Source: https://docs.barcoder.ai/docs/wallets/maya
> research date 2026-06-04 · extracted at 2026-10-07
> Publisher: Barcoder — encyclopedia of QR, barcode and payment-code standards

Specifications:
- [Maya — official site](https://www.maya.ph/)
- [Maya Bank — digital banking](https://www.mayabank.ph/)
- [PayMaya → Maya rebrand page](https://www.maya.ph/maya-updates)

## Supported standards

This wallet supports the following visual-code standards:

- [`maya`](https://docs.barcoder.ai/docs/standards/maya)

## Overview

**Maya** (formerly **PayMaya**) is the Philippines' second-largest e-wallet and the country's only end-to-end digital financial-services platform, combining a feature-rich wallet with a full digital-banking licence operated by **Maya Bank, Inc.** under supervision of the **Bangko Sentral ng Pilipinas (BSP)**. It processed over **₱1 trillion in transaction value during 2024** and serves as the leading merchant acquirer for Visa in the Philippines. Maya operates a wallet, savings accounts, crypto trading, credit cards, and a nationwide agent network of over 63,000 partners under the **Maya Center** brand.

## History

**2014** — PayMaya launched as a mobile wallet by **Voyager Innovations**, a Philippine fintech company founded in 2010 by **John Gokongwei Jr.** (JG Summit Holdings) and **Andrew Tan** (LT Group). The launch was funded with approximately ₱1 billion from the two investors.

**2015** — PayMaya received an **Electronic Money Issuer (EMI)** license from the BSP, enabling it to issue stored-value cards and accept deposits up to ₱50,000 per customer.

**2017** — PayMaya integrated with **InstaPay**, the BSP's real-time fund-transfer network, allowing users to send and receive money between banks and wallets.

**2019** — PayMaya launched its **physical debit card** in partnership with Visa, enabling ATM withdrawals and point-of-sale payments at merchants accepting Visa.

**2020** — During the pandemic, PayMaya expanded into **bill payments**, **mobile load**, and **crypto trading**, adding Bitcoin and other digital assets to the platform. Transaction volume surged as contactless payments grew.

**2021** — Maya Bank, Inc. received a **Digital Bank License** from the BSP. This allowed PayMaya to offer full banking services — savings accounts earning interest, personal loans, and credit lines — within the same app.

**2022** — PayMaya rebranded to **Maya** across all products, including the consumer app (**Maya**), the business platform (**Maya Business**), and the agent network (**Maya Center**). The rebrand signalled a shift from "just payments" to an all-in-one financial platform. Maya Black Credit Card launched in partnership with Mastercard.

**2024** — Maya processed over **₱1 trillion** in total transaction value. The platform continued expanding its merchant acceptance network and crypto offerings.

## Ownership & operator

- **Maya Philippines, Inc.** — the EMI and end-to-end digital payments company. Operates the Maya wallet and Maya Business platform.
- **Maya Bank, Inc.** — the digital-banking subsidiary. Offers savings, deposits, and credit products. Deposits insured by the Philippine Deposit Insurance Corporation (PDIC) up to ₱500,000 per depositor.
- **Parent:** Both entities are controlled by **Voyager Innovations**, which is majority-owned by **JG Summit Holdings** (John Gokongwei Jr.) and **LT Group** (Andrew Tan).
- **Regulator:** Bangko Sentral ng Pilipinas (BSP) — supervises both the EMI and digital-bank licenses. PCI DSS Level 1 certified.

## Technical integration

**QR Ph** — Maya is a **full participant** in the BSP's QR Ph national interoperability standard. Merchants can accept payments from Maya and any other QR Ph-connected bank or e-wallet (GCash, UnionBank, BPI, etc.) through a single QR code. Maya supports both **static** (fixed-amount) and **dynamic** (variable-amount) QR Ph codes for merchant payments [QR Ph](https://docs.barcoder.ai/docs/standards/qr-ph).

**InstaPay** — Maya is a direct participant in InstaPay for real-time P2P and wallet-to-wallet transfers, available 24/7 with transaction limits up to ₱50,000 per transfer [InstaPay](https://docs.barcoder.ai/docs/standards/instapay).

**PESONet** — Maya supports PESONet for batch-processed, higher-value transfers (typically ₱250,000+) for payroll, B2B, and government payments PESONet.

**Channels:** Mobile app (iOS, Android), web dashboard for business accounts. No USSD or feature-phone support.

**Identifiers accepted:** QR code (QR Ph), phone number, email address, Maya @username for P2P transfers.

## Users & growth

- **Registered users:** Over 8 million (2024, Maya press materials). Maya describes itself as the "#1 Digital Bank App in monthly active users" in the Philippines.
- **Transaction volume:** Over ₱1 trillion processed in 2024. This includes wallet transfers, QR Ph merchant payments, InstaPay/PESONet bank transfers, and bill payments.
- **Market position:** Second-largest e-wallet in the Philippines behind GCash (which has ~94 million users). Maya is the **leading merchant acquirer for Visa** in the Philippines.
- **Agent network:** Over 63,000 Maya Center partner agents nationwide, providing cash-in/cash-out services for unbanked and underbanked communities.

## Use cases

- **P2P transfers:** Send money using phone number, email, or Maya @username. Supports InstaPay for instant bank transfers.
- **Merchant payments (QR Ph):** Static and dynamic QR Ph codes for brick-and-mortar and e-commerce payments. Maya Business provides merchant dashboards, sales reporting, and automated reconciliation.
- **Bill payments:** Electric, water, telco, government fees, and other billers. Supports cash-in at Maya Center agents.
- **Crypto trading:** Buy, sell, and hold Bitcoin and other digital assets within the app. One of the earliest Filipino wallets to integrate crypto.
- **Savings & lending:** Maya Savings accounts (up to 10% p.a.), Maya Credit (pre-approved credit lines up to ₱30,000), and Maya Black Credit Card.
- **Remittances:** OFW (Overseas Filipino Worker) remittance support through Maya Center agent network and partner integrations.
- **Mobile load & gaming pins:** Prepaid load for Smart, TNT, and other telcos; gaming pins for popular titles.

## Implementations & partners

- **Bank partners:** UnionBank, BPI, and other BSP-regulated institutions for InstaPay/PESONet integration and bank-transfer funding.
- **Merchant partners:** Jollibee, McDonald's Philippines, Mercury Drug, Shell, Watsons, Bench, Agoda, National Bookstore, Landers, and 63,000+ Maya Center agents.
- **Card networks:** Visa (physical and virtual debit cards) and Mastercard (Maya Black Credit Card).
- **Cross-border:** Maya participates in BSP's regional interoperability initiatives including Project Nexus (ASEAN cross-border real-time payments). InstaPay links with Singapore's PayNow for ASEAN transfers.

## Fun facts

- Maya was one of the first Filipino wallets to offer **crypto trading** (Bitcoin) directly within the app, predating many traditional Philippine banks' crypto integration.
- The rebrand from **PayMaya to Maya** in 2022 was accompanied by a complete app redesign and the launch of Maya Bank as a separate legal entity with a full digital-banking licence.
- Maya Center's 63,000+ agent network reaches communities where traditional bank branches are scarce, functioning as micro-ATMs for cash-in/cash-out.

## Comparison

| Feature | Maya | GCash |
|---|---|---|
| **Users** | >8M registered | ~94M registered |
| **QR Ph** | Full participant (static + dynamic) | Full participant |
| **Digital bank** | Yes (Maya Bank, BSP-licensed) | Yes (mynt., BSP-licensed) |
| **Crypto** | Yes (Bitcoin, altcoins) | Yes (GCash Crypto) |
| **Credit cards** | Maya Black (Mastercard) | GCash Credit Line (Visa) |
| **Agent network** | 63,000+ Maya Center | 500,000+ GCash Cash-in Points |
| **Visa merchant acquirer** | #1 in Philippines | #2 |
| **Cross-border** | Project Nexus, PayNow link | UnionPay QR, Western Union, Panda Remit |

Maya differentiates through its **integrated banking** approach — combining wallet, digital bank, and business services in one platform under a single BSP license, whereas GCash operates as a super-app with broader but less deep financial services. Maya's **Maya Center** agent network (63,000+) is also more focused on community-level financial inclusion compared to GCash's broader but less structured cash-in points.

## Status

**Active.** Maya continues to expand its merchant acceptance, agent network, and financial services in the Philippines. The platform is regulated by the BSP under both EMI and digital-bank licenses. Maya Bank deposits are PDIC-insured up to ₱500,000 per depositor. The 2024 transaction volume of ₱1+ trillion demonstrates continued growth.

## Sources

[1] [Maya — official site](https://www.maya.ph/) — Maya Philippines, 2026.
[2] [Maya Bank — digital banking](https://www.mayabank.ph/) — Maya Bank, Inc., 2026.
[3] [PayMaya → Maya rebrand page](https://www.maya.ph/maya-updates) — Maya, 2022.
[4] [Philippines Payment Rails — Transfi](https://www.transfi.com/blog/philippines-payment-rails-how-they-work---from-instapay-pesonet-to-gcash-maya-real-time-transfers) — Transfi, Jul 2025.
[5] [QR Ph Activation Guide — HitPay](https://www.hitpayapp.com/blog/activating-qr-ph-for-your-brick-and-mortar-store-in-2025-hitpay-scan-to-pay-vs-maya-qr) — HitPay, May 2026.
[in-cro]: [PH-philippines](https://docs.barcoder.ai/docs/payments/PH)

## Source

Biography extracted from [maya.md](https://docs.barcoder.ai/source/wallets/maya). See `matrix.md` for standards-support matrix if present.
