# Mixx by Yas (formerly Tigo Pesa) Tanzania

> Source: https://docs.barcoder.ai/docs/wallets/mixx-by-yas
> research date 2026-05-29 · extracted at 2026-10-07
> Publisher: Barcoder — encyclopedia of QR, barcode and payment-code standards

Specifications:
- [Yas Tanzania — official](https://www.yas.co.tz/)

## Overview

**Mixx by Yas** (formerly **Tigo Pesa**) is **Tanzania's #2 mobile money service** <sup>[1][1], [2][2], [Tanzania, United Republic of report](https://docs.barcoder.ai/docs/payments/TZ)</sup>. **March 2025 baseline**: **20.2M accounts** (post-Tigo Pesa rebrand to Mixx by Yas).

**Tanzania mobile money market March 2025** <sup>[1][1]</sup>:
- **M-Pesa**: 26M users (TZ #1 mobile money)
- **Mixx by Yas**: 20.2M accounts (TZ #2)
- **Airtel Money**: 12.1M (TZ #3)
- **Total Tanzania**: 65.7M mobile money accounts (+120% from 29.8M in 2020)
- **Top 3 leaders account for nearly 90% of market share**

**Rebrand context** <sup>[2][2]</sup>: **Tigo Pesa is now Mixx by Yas** — rebranded Tanzania app retains all previous Tigo Pesa functionality; rebrand occurred following the company's acquisition (Yas brand consolidation under Axian Group).

**July 2025 Unlimit partnership** <sup>[3][3]</sup>: Unlimit (global payment platform) unlocks M-Pesa + Mixx by Yas + Airtel Money access for global brands operating in Tanzania.

## History

**2010 — Tigo Pesa launched** by Tigo Tanzania (Millicom subsidiary) as Tanzanian mobile money service.

**2024-2025 — Yas brand consolidation under Axian Group** <sup>[2][2], [4][4]</sup>: Tigo Tanzania rebranded to Yas Tanzania; Tigo Pesa rebranded to Mixx by Yas; MIC Tanzania Limited corporate vehicle.

**March 2025 — 20.2M accounts (TZ #2 after M-Pesa)** <sup>[1][1]</sup>.

**July 2025 — Unlimit partnership** <sup>[3][3]</sup>: Global payment platform unlocks Mixx by Yas + M-Pesa + Airtel Money access for global brands.

## Ownership & operator

**Operating entity**: **Yas Tanzania / MIC Tanzania Limited** (formerly Tigo Tanzania; post-Yas Axian Group consolidation).

**Parent**: **Axian Group** (Madagascar-headquartered pan-African telecommunications group; acquired Millicom's Tigo Tanzania operations).

**Regulators**: **BoT (Bank of Tanzania)**.

## Technical integration

| Layer | Description |
|---|---|
| **Channels** | Mixx by Yas Tanzania app (iOS + Android) + USSD + Mixx agent network + Yas Tanzania retail outlets |
| **Identifiers** | Phone + Tanzanian ID |
| **TZ rail** | **[TIPS](https://docs.barcoder.ai/docs/standards/tips)** (BoT TIPS national instant payment) |
| **License** | Payment service provider (BoT license; Mixx by Yas Tanzania) |
| **Sub-products** | Mixx wallet + Mixx Pay + Mixx Send Money + Mixx Bill Payment + Mixx Merchant + Mixx Microcredit + Mixx Savings |
| **Yas brand consolidation**: Tigo Pesa → Mixx by Yas post-Axian Group acquisition |

## Users & growth

**March 2025 baseline** <sup>[1][1]</sup>:
- **20.2M accounts** — TZ #2 mobile money (after M-Pesa 26M; ahead of Airtel Money 12.1M)
- **30.7% Tanzania mobile money market share**
- **Tanzania total mobile money market**: 65.7M accounts (+120% from 29.8M in 2020)
- **Top 3 leaders (M-Pesa + Mixx by Yas + Airtel Money) account for nearly 90% of market share**

## Use cases

Tanzanian mobile money + bill payment + merchant payment via Mixx by Yas Tanzania app + USSD + agent network; TIPS national instant payment; Mixx Microcredit + Mixx Savings.

## Implementations & partners

**Operator**: **Yas Tanzania / MIC Tanzania Limited** (post-Yas Axian Group consolidation).

**Parent**: **Axian Group** (Madagascar-headquartered pan-African telecommunications group).

**Major Tanzanian mobile money competitors**:
- **[M-Pesa](https://docs.barcoder.ai/docs/wallets/m-pesa)** (Vodacom Tanzania M-Pesa; TZ #1 mobile money 26M users Mar 2025)
- **[Airtel Money](https://docs.barcoder.ai/docs/standards/airtel-money)** (Airtel Money Tanzania; TZ #3 12.1M users Mar 2025)
- **HaloPesa** (Halotel Tanzania mobile money)
- **TTCL Pesa** (TTCL Tanzania mobile money; state telco)
- **CRDB Bank + NMB Bank + NBC Bank Tanzania** (TZ banking competitors)

**Tech partner**: **Unlimit** (Jul 2025 partnership for global brand access).

**Regulator**: **BoT**.

## Fun facts

- **Tanzania's #2 mobile money service** (after M-Pesa) — March 2025 20.2M accounts.
- **2010 launch as Tigo Pesa** by Tigo Tanzania (Millicom subsidiary).
- **Tigo Pesa → Mixx by Yas rebrand** post-Axian Group Yas brand consolidation acquisition.
- **Madagascar-headquartered Axian Group parent** — distinctive pan-African telecommunications parent.
- **Tanzania mobile money market 2025**: 65.7M accounts (+120% from 29.8M in 2020).
- **Top 3 leaders (M-Pesa + Mixx by Yas + Airtel Money) account for nearly 90% of TZ market share**.
- **July 2025 Unlimit partnership** for global brand access (Mixx by Yas + M-Pesa + Airtel Money Tanzania).

## Comparison

| Feature | Mixx by Yas | [M-Pesa](https://docs.barcoder.ai/docs/wallets/m-pesa) (Vodacom Tanzania M-Pesa TZ #1 rival) | [Airtel Money](https://docs.barcoder.ai/docs/standards/airtel-money) (Airtel Money Tanzania TZ #3 rival) | [MTN MoMo Ghana](https://docs.barcoder.ai/docs/wallets/mtn-momo-gh) (MTN MoMo Ghana state-mobile-leader analog) | [telebirr](https://docs.barcoder.ai/docs/wallets/telebirr) (Ethiopia state-mobile-money rival analog) |
|---|---|---|---|---|---|
| Operator | **Yas Tanzania / MIC Tanzania Limited (post-Yas Axian Group consolidation; formerly Tigo Tanzania Millicom subsidiary); Axian Group (Madagascar-headquartered) parent** | Vodacom Tanzania (Vodafone Group) | Airtel Money Tanzania (Bharti Airtel Africa) | MoMo Ghana standalone fintech (Apr 3 2026 MTN Group spinoff); MTN Group Limited parent | Ethio Telecom (state-owned Ethiopian incumbent) |
| Type | **Tanzania #2 mobile money + Yas brand consolidation (Tigo Pesa rebrand)** | Tanzania #1 mobile money (M-Pesa origin Kenya 2007) | Tanzania #3 mobile money (Bharti Airtel multi-African) | Ghana #1 mobile money + MTN Group cross-border MoMo network | Ethiopia's largest mobile money state-owned |
| Country | Tanzania | TZ + multi-African (M-Pesa origin KE) | TZ + multi-African | Ghana | Ethiopia |
| Users | **20.2M accounts (Mar 2025; TZ #2; 30.7% market share)** | 26M (TZ #1) | 12.1M (TZ #3) | 17.7M active (Q3 2025); $549.15M 2025 revenue; Dec 2025 GH¢518.4B record monthly | 58M+ customers (mid FY2025/26); 75M + 21.3T ETB targets by Jun 2028 |
| Distinctive | **2010 launch as Tigo Pesa; Tigo Pesa → Mixx by Yas Axian Group rebrand; Madagascar-headquartered Axian parent; Jul 2025 Unlimit partnership; 30.7% TZ mobile money market share** | TZ #1 mobile money; M-Pesa origin Kenya 2007 | TZ #3; multi-African Bharti Airtel | Apr 3 2026 MTN Group Ghana MoMo spinoff; cross-border MoMo network 7 African countries | State-owned Ethio Telecom incumbent; "boxed in" M-Pesa |

## Status

**Active, Tanzania's #2 mobile money service** <sup>[1][1], [2][2]</sup>:
- **Yas Tanzania / MIC Tanzania Limited** (post-Yas Axian Group consolidation; formerly Tigo Tanzania Millicom subsidiary) since 2010 (as Tigo Pesa).
- **March 2025**: 20.2M accounts (TZ #2 after M-Pesa 26M; ahead of Airtel Money 12.1M).
- **30.7% Tanzania mobile money market share**.
- **Axian Group (Madagascar-headquartered) parent**.
- **BoT regulated**.

## Sources

[1]: https://ticgl.com/mobile-money-accounts-in-tanzania-reach-65-7-million-by-march-2025-up-from-29-8-million-in-2020/ "Mobile Money Accounts in Tanzania Reach 65.7M by March 2025 — TICGL"
[2]: https://apps.apple.com/us/app/mixx-tanzania/id825924072 "Mixx Tanzania App — App Store"
[3]: https://techafricanews.com/2025/07/25/unlimit-goes-all-in-on-tanzania-unlocks-m-pesa-mixx-by-yas-and-airtel-money-access-for-global-brands/ "Unlimit unlocks M-Pesa + Mixx by Yas + Airtel Money access for global brands Tanzania — TechAfrica News Jul 25 2025"
[4]: https://en.wikipedia.org/wiki/MIC_Tanzania_Limited "MIC Tanzania Limited — Wikipedia"
[tz-cro]: https://docs.barcoder.ai/docs/payments/TZ

- [1] [Mobile Money Accounts in Tanzania Reach 65.7M by March 2025 — TICGL][1]
- [2] [Mixx Tanzania App — App Store][2]
- [3] [Unlimit unlocks M-Pesa + Mixx by Yas + Airtel Money Tanzania — TechAfrica News Jul 25 2025][3]
- [4] [MIC Tanzania Limited — Wikipedia][4]
- <sup>[Tanzania, United Republic of report](https://docs.barcoder.ai/docs/payments/TZ)</sup> In-corpus: `reports/countries/TZ-tanzania.md`

## Source

Biography extracted from [mixx-by-yas.md](https://docs.barcoder.ai/source/wallets/mixx-by-yas). See `matrix.md` for standards-support matrix if present.