# PBZ (Privredna banka Zagreb)

> Source: https://docs.barcoder.ai/docs/wallets/pbz
> research date 2026-05-30 · extracted at 2026-10-07
> Publisher: Barcoder — encyclopedia of QR, barcode and payment-code standards

Specifications:
- [PBZ — official](https://www.pbz.hr/)

## Overview

**PBZ (Privredna banka Zagreb)** is **Croatia's 2nd-largest bank by assets (>22% Croatian market share)** + **Intesa Sanpaolo's Croatian subsidiary** <sup>[1][1], [2][2], [Croatia report](https://docs.barcoder.ai/docs/payments/HR)</sup>. **2025 baseline**: PBZ 1.5M Croatian clients + 700K+ PBZ digital app users May 2025 + €18.2B PBZ deposits + €397M 2023 net income; **2024 Croatia agreement between PBZ and EBRD** to expand loans to Croatian businesses; **2025 EIB €100M loan to PBZ** to strengthen access to finance for Croatian SMEs + Mid-Caps + accelerate green investments; **2024 PBZ launches first minibonds in Croatia** to support country's SMEs.

**Distinctive PBZ positioning** <sup>[1][1], [2][2], [3][3], [4][4]</sup>:
- **Croatia's 2nd-largest bank by assets** (>22% Croatian market share; after [Zagrebačka banka (ZABA) / m-zaba](https://docs.barcoder.ai/docs/wallets/zagrebacka-banka))
- **Intesa Sanpaolo's Croatian subsidiary** (Intesa Sanpaolo = Italy #1 by assets; post-2007 Banca Intesa + Sanpaolo IMI merger)
- **1.5M PBZ Croatian clients + 700K+ PBZ digital app users May 2025**
- **€18.2B PBZ deposits + €397M 2023 net income**
- **2024 Croatia agreement between PBZ and EBRD** to expand loans to Croatian businesses
- **2025 EIB €100M loan to PBZ** to strengthen access to finance for Croatian SMEs + Mid-Caps + accelerate green investments
- **2024 PBZ launches first minibonds in Croatia** to support country's SMEs (PBZ first Croatian minibonds Croatian SME financing innovation)
- **Jul 1 1962 Privredna banka Zagreb founding** → distinctive Croatian banking heritage
- **1999 Banca Commerciale Italiana majority acquisition** + **Jan 1 2007 Banca Intesa + Sanpaolo IMI merger** → Intesa Sanpaolo PBZ member + **Jun 2015 Intesa Sanpaolo 97.47% PBZ acquisition from EBRD**

## History

**Jul 1 1962 — Privredna banka Zagreb founded** in Zagreb, Croatia → distinctive Croatian banking heritage.

**1999 — Banca Commerciale Italiana acquires majority stake in PBZ** → distinctive Italian-Croatian banking acquisition.

**Jan 1 2007 — Banca Intesa + Sanpaolo IMI merger → Intesa Sanpaolo PBZ member**.

**2011 — PBZ mobile banking app launches**.

**Jun 2015 — Intesa Sanpaolo acquires shares from EBRD to increase its majority stake in PBZ to 97.47%** <sup>[3][3]</sup>.

**2024 — Croatia agreement between PBZ and EBRD** to expand loans to Croatian businesses + **2024 PBZ launches first minibonds in Croatia** to support country's SMEs <sup>[3][3], [4][4]</sup>.

**May 2025 — PBZ 700K+ digital app users** <sup>[2][2]</sup>.

**2025 — EIB €100M loan to PBZ** to strengthen access to finance for Croatian SMEs + Mid-Caps + accelerate green investments <sup>[3][3]</sup>.

## Ownership & operator

**Operating entity**: **Privredna banka Zagreb d.d.** (Intesa Sanpaolo subsidiary).

**Parent**: **Intesa Sanpaolo S.p.A. (BIT: ISP)** — Italy #1 by assets; post-2007 Banca Intesa + Sanpaolo IMI merger; Isybank digital subsidiary; Eurizon asset management.

**Regulators**: **HNB (Hrvatska narodna banka) + ECB** (Croatian banking supervision under EU SSM scope).

## Technical integration

PBZ mobile banking app / PBZ mobilno bankarstvo (iOS + Android; 700K+ digital app users May 2025) + **PBZCOM@NET** PBZ internet banking + pbz.hr online + PBZ cards (Visa + Mastercard) + PBZ Croatian branch network + **PBZ mobile banking for BE** PBZ business banking app + **PBZ mToken** PBZ Croatian two-factor authentication app; SEPA Instant + Aktivni računi Croatian instant payment service; **PBZ Card** (PBZ Croatian credit card subsidiary; American Express Croatian exclusive issuer); **PBZ Stambena štedionica** (PBZ Croatian building savings subsidiary); **PBZ Croatia Osiguranje** (PBZ Croatian insurance partnership).

## Users & growth

**May 2025**: PBZ 700K+ digital app users; **2025 baseline**: 1.5M PBZ Croatian clients + €18.2B PBZ deposits + €397M 2023 net income.

## Use cases

Croatian retail + private + corporate + SME + investment + insurance + building savings banking via PBZ mobile + PBZCOM@NET internet banking + pbz.hr online + cards + branches + **PBZ mobile banking for BE** business banking + **PBZ mToken** Croatian two-factor authentication; SEPA Instant + Aktivni računi Croatian instant payment service; **PBZ Card** (American Express Croatian exclusive issuer); **PBZ Stambena štedionica** (Croatian building savings subsidiary); **PBZ Croatia Osiguranje** (Croatian insurance partnership).

## Implementations & partners

**Operator**: Privredna banka Zagreb d.d. (Intesa Sanpaolo subsidiary); **Intesa Sanpaolo S.p.A. (BIT: ISP) parent**.

**PBZ Group subsidiaries**: **PBZ Card** (PBZ Croatian credit card subsidiary; American Express Croatian exclusive issuer) + **PBZ Stambena štedionica** (PBZ Croatian building savings subsidiary) + **PBZ Invest** (PBZ Croatian asset management subsidiary) + **PBZ Croatia Osiguranje** (PBZ Croatian insurance partnership).

**Strategic partnerships**: **2024 EBRD-PBZ agreement** (EBRD-guaranteed business loans Croatia) + **2025 EIB-PBZ €100M loan** (Croatian SMEs + Mid-Caps + green investments) + **2024 PBZ first Croatian minibonds** (Croatian SME financing innovation).

**Intesa Sanpaolo Group sister entities**: [Intesa Sanpaolo + isybank](https://docs.barcoder.ai/docs/wallets/intesa-isybank) (Italy #1 parent; BIT: ISP) + Isybank (Intesa Sanpaolo Italian challenger digital subsidiary) + Eurizon (Intesa Sanpaolo Italian asset management) + UBI Banca (Intesa Sanpaolo Italian subsidiary post-2020 UBI Banca €4.86B acquisition) + **VÚB banka Slovakia** (Intesa Sanpaolo Slovak subsidiary) + CIB Bank Hungary + Intesa Sanpaolo Brasil + Intesa Sanpaolo Bank Albania + Banca Intesa Russia (formerly; partially divested post-2022 Russia sanctions).

**Major Croatian banking competitors**: [Zagrebačka banka (ZABA) / m-zaba](https://docs.barcoder.ai/docs/wallets/zagrebacka-banka) (Croatia's largest bank by assets with 25.16% Croatian market share 2024; UniCredit's Croatian subsidiary post-Mar 2002 UniCredit Group acquisition; m-zaba Croatian distinctive mobile banking app) + [Erste Bank Hrvatska / George Hrvatska](https://docs.barcoder.ai/docs/wallets/erste-bank-hrvatska) (Croatia #3-4; Erste Group Croatian subsidiary; George Hrvatska Croatian app) + [OTP banka Hrvatska / OTPgo](https://docs.barcoder.ai/docs/wallets/otp-banka-hrvatska) (Croatia #4-5; OTP Group Croatian subsidiary; post-Dec 2018 Splitska banka acquisition; OTPgo Croatian distinctive integrated digital banking app) + [RBA Croatia (Raiffeisenbank Austria Croatia) / mojaRBA](https://docs.barcoder.ai/docs/wallets/rba-croatia) (Croatia #6 by assets with 8.14% Croatian market share 2024; Raiffeisen Bank International Croatian subsidiary; mojaRBA Croatian banking app) + [HPB (Hrvatska poštanska banka)](https://docs.barcoder.ai/docs/wallets/hpb) (Hrvatska poštanska banka; Croatian state-controlled bank).

**Regulators**: HNB + ECB.

## Fun facts

- **Croatia's 2nd-largest bank by assets** (>22% Croatian market share; after [Zagrebačka banka (ZABA) / m-zaba](https://docs.barcoder.ai/docs/wallets/zagrebacka-banka)).
- **Intesa Sanpaolo's Croatian subsidiary** (Intesa Sanpaolo = Italy #1 by assets; post-2007 Banca Intesa + Sanpaolo IMI merger).
- **1.5M PBZ Croatian clients + 700K+ PBZ digital app users May 2025**.
- **€18.2B PBZ deposits + €397M 2023 net income**.
- **2024 Croatia agreement between PBZ and EBRD** to expand loans to Croatian businesses.
- **2025 EIB €100M loan to PBZ** to strengthen access to finance for Croatian SMEs + Mid-Caps + accelerate green investments.
- **2024 PBZ launches first minibonds in Croatia** to support country's SMEs (PBZ first Croatian minibonds Croatian SME financing innovation).
- **Jul 1 1962 Privredna banka Zagreb founding** → distinctive Croatian banking heritage.
- **1999 Banca Commerciale Italiana majority acquisition** + **Jan 1 2007 Banca Intesa + Sanpaolo IMI merger** → Intesa Sanpaolo PBZ member + **Jun 2015 Intesa Sanpaolo 97.47% PBZ acquisition from EBRD**.

## Comparison

| Feature | PBZ (Privredna banka Zagreb) | [Zagrebačka banka (ZABA) / m-zaba](https://docs.barcoder.ai/docs/wallets/zagrebacka-banka) (Croatia's largest bank by assets with 25.16% Croatian market share 2024 rival; UniCredit Croatian subsidiary) | [Erste Bank Hrvatska / George Hrvatska](https://docs.barcoder.ai/docs/wallets/erste-bank-hrvatska) (Croatia #3-4 rival; Erste Group Croatian subsidiary; George Hrvatska Croatian app) | [OTP banka Hrvatska / OTPgo](https://docs.barcoder.ai/docs/wallets/otp-banka-hrvatska) (Croatia #4-5 rival; OTP Group Croatian subsidiary; post-Dec 2018 Splitska banka acquisition; OTPgo Croatian distinctive integrated digital banking app) | [RBA Croatia (Raiffeisenbank Austria Croatia) / mojaRBA](https://docs.barcoder.ai/docs/wallets/rba-croatia) (Croatia #6 by assets with 8.14% Croatian market share 2024 rival; Raiffeisen Bank International Croatian subsidiary; mojaRBA Croatian banking app) |
|---|---|---|---|---|---|
| Operator | **Privredna banka Zagreb d.d. (Intesa Sanpaolo subsidiary; Intesa Sanpaolo S.p.A. parent BIT: ISP)** | Zagrebačka banka d.d. (UniCredit subsidiary; UniCredit S.p.A. parent BIT: UCG) | Erste & Steiermärkische banka d.d. (Erste Group subsidiary) | OTP banka d.d. (OTP Group subsidiary; OTP Bank Nyrt. parent BSE: OTP) | Raiffeisenbank Austria d.d. (Raiffeisen Bank International AG subsidiary) |
| Type | **Croatia #2 by assets + >22% Croatian market share + Intesa Sanpaolo Croatian subsidiary + 1.5M Croatian clients + 700K+ digital app users May 2025 + €18.2B deposits + €397M 2023 net income + 2024 EBRD agreement + 2025 EIB €100M loan + 2024 first Croatian minibonds + PBZ Card American Express Croatian exclusive issuer** | Croatia #1 by assets with 25.16% Croatian market share 2024 + UniCredit's Croatian subsidiary + m-zaba + m-zaba poslovno bankarstvo + e-zaba internet banking + Allianz-Zagrebačka banka insurance partnership | Croatia #3-4 + Erste Group Croatian subsidiary + George Hrvatska Croatian app | Croatia #4-5 + OTP Group Croatian subsidiary + post-Dec 2018 Splitska banka acquisition + OTPgo Croatian distinctive integrated digital banking app + headquarters moved to Split | Croatia #6 by assets with 8.14% Croatian market share 2024 + Raiffeisen Bank International Croatian subsidiary + mojaRBA Croatian banking app + RaiPay Croatian payment app |
| Country | HR | HR | HR | HR | HR |
| Distinctive | **Jul 1 1962 Privredna banka Zagreb founding in Zagreb; 1999 Banca Commerciale Italiana majority acquisition; Jan 1 2007 Banca Intesa + Sanpaolo IMI merger → Intesa Sanpaolo PBZ member; 2011 PBZ mobile app launch; Jun 2015 Intesa Sanpaolo 97.47% PBZ EBRD acquisition; 2024 EBRD agreement + first Croatian minibonds; 2025 EIB €100M loan; PBZ Card American Express Croatian exclusive issuer** | 1914 Gradska štedionica founded in Zagreb; 1977 renamed Zagrebačka banka; Mar 2002 UniCredit Group acquisition | Erste Group Croatian subsidiary | Dec 2018 OTP banka Hrvatska Splitska banka acquisition completion + OTP banka Hrvatska headquarters moved to Split | Raiffeisen Bank International Croatian subsidiary |

## Status

**Active, Croatia's 2nd-largest bank by assets (>22% Croatian market share) + Intesa Sanpaolo's Croatian subsidiary** <sup>[1][1], [2][2], [3][3], [4][4]</sup>:
- **Privredna banka Zagreb d.d. (Intesa Sanpaolo subsidiary; Intesa Sanpaolo S.p.A. parent BIT: ISP)** since Jul 1 1962 Privredna banka Zagreb founding in Zagreb + 1999 Banca Commerciale Italiana majority acquisition + Jan 1 2007 Banca Intesa + Sanpaolo IMI merger → Intesa Sanpaolo PBZ member + Jun 2015 Intesa Sanpaolo 97.47% PBZ EBRD acquisition.
- **1.5M PBZ Croatian clients + 700K+ PBZ digital app users May 2025 + €18.2B PBZ deposits + €397M 2023 net income**.
- **2024 EBRD agreement + 2024 first Croatian minibonds + 2025 EIB €100M loan**.
- **HNB + ECB regulated**.

## Sources

[1]: https://en.wikipedia.org/wiki/Privredna_banka_Zagreb "Privredna Banka Zagreb — Wikipedia"
[2]: https://www.pbz.hr/en/gradjani/nasa-grupa/Tko-smo-mi.html "Who We Are — Privredna banka Zagreb"
[3]: https://group.intesasanpaolo.com/en/newsroom/all-news/news/2025/eib-100m-pbz-support-green-sme-croatia "EIB provides €100m loan to PBZ to support Croatian SMEs and green investments — Intesa Sanpaolo"
[4]: https://group.intesasanpaolo.com/en/newsroom/all-news/news/2024/first-minibonds-in-croatia-sme-financing "Croatia: PBZ launches the first minibonds in support of the country's SMEs — Intesa Sanpaolo"
[hr-cro]: https://docs.barcoder.ai/docs/payments/HR

- [1] [Privredna Banka Zagreb — Wikipedia][1]
- [2] [Who We Are — Privredna banka Zagreb][2]
- [3] [EIB provides €100m loan to PBZ to support Croatian SMEs and green investments — Intesa Sanpaolo][3]
- [4] [Croatia: PBZ launches the first minibonds in support of the country's SMEs — Intesa Sanpaolo][4]
- <sup>[Croatia report](https://docs.barcoder.ai/docs/payments/HR)</sup> In-corpus: `reports/countries/HR-croatia.md`

## Source

Biography extracted from [pbz.md](https://docs.barcoder.ai/source/wallets/pbz). See `matrix.md` for standards-support matrix if present.