# RappiPay

> Source: https://docs.barcoder.ai/docs/wallets/rappipay
> research date 2026-05-29 · extracted at 2026-10-07
> Publisher: Barcoder — encyclopedia of QR, barcode and payment-code standards

Specifications:
- [RappiPay — official](https://www.rappipay.co/)

## Overview

**RappiPay** is **Rappi's super-app embedded fintech division**, expanding Rappi (Colombia's first unicorn, $5.25B LATAM super-app) from delivery into comprehensive financial services <sup>[1][1], [2][2], [Colombia report](https://docs.barcoder.ai/docs/payments/CO)</sup>. RappiPay has **~750,000 Colombian users + 120,000+ credit cards distributed** + savings accounts to 300,000+ Colombians + **Colombia's highest interest rate at 14%**. **April 2025 RappiPay Colombia CEO change** to strengthen fintech competitiveness. RappiCuenta product (savings + low-amount deposits) launched January 2023; **RappiCard credit card via Davivienda alliance with Rappi**.

## History

**Rappi founded 2015** in Bogotá, Colombia [[wiki-rappi]] — Latin America's leading delivery super-app.

**2020 — RappiPay launches** <sup>[2][2]</sup> as Rappi's fintech division.

**January 2023 — RappiCuenta launches** <sup>[2][2]</sup>: Savings account + low-amount deposits.

**2023-2024 — RappiCard via Davivienda alliance** <sup>[2][2]</sup>: Credit card distribution.

**April 2025 — RappiPay Colombia CEO change** <sup>[3][3]</sup>: Strategic refresh for fintech competitiveness.

**2025 — 750K Colombian users + 120K+ credit cards + 300K+ savings accounts + 14% interest rate (Colombia's highest)** <sup>[2][2]</sup>.

## Ownership & operator

**Operating entity**: **RappiPay** — fintech division of **Rappi Inc.**

**Parent**: **Rappi Inc.** — $5.25 billion LATAM super-app (delivery + fintech + AI); Colombia's first tech unicorn.

**Founders (Rappi)**: **Simón Borrero (CEO) + Sebastián Mejía + Felipe Villamarín** — Colombian entrepreneurs.

**Major Rappi investors**: SoftBank Vision Fund, T. Rowe Price, Sequoia (now Peak XV), Andreessen Horowitz, DST Global, GIC, Y Combinator.

**RappiCard banking partner**: **Davivienda** (Colombian bank).

**Regulators**: **Superintendencia Financiera de Colombia** + per-country.

## Technical integration

| Layer | Description |
|---|---|
| **Channels** | **Embedded within Rappi super-app** (iOS + Android) + RappiPay standalone app + RappiCard (credit) |
| **Identifiers** | Phone + email + card number |
| **Colombian rails** | **[Transfiya](https://docs.barcoder.ai/docs/standards/transfiya)** + **Bre-B** (Sep 2025+) |
| **Sub-products** | **RappiCuenta** (savings + low-amount deposits) + **RappiCard** (credit via Davivienda) + RappiPay transfers + Rappi-ecosystem payments + virtual credit card |
| **Rappi-ecosystem integration** | Native payment for Rappi delivery + RappiTienda + RappiTravel + RappiViajes |

## Users & growth

**2025** <sup>[2][2]</sup>:
- **Colombian users**: ~750,000
- **Credit cards distributed**: 120,000+
- **Savings accounts**: 300,000+ Colombians
- **Interest rate**: 14% (Colombia's highest)
- **Rappi super-app group users**: 3M+ across LATAM

## Use cases

Rappi-ecosystem delivery + ride-hailing payments (cardinal Rappi integration); P2P transfers via Transfiya / Bre-B; RappiCard credit card (Davivienda alliance); RappiCuenta savings (Colombia's highest interest rate at 14%); virtual credit card; bill payments.

## Implementations & partners

**Operator**: **RappiPay** (Rappi Inc. fintech division).

**Parent**: **Rappi Inc.** (Colombian super-app unicorn).

**Banking alliance**: **Davivienda** (RappiCard credit card distribution).

**Major Colombian competitors**: **[Nequi](https://docs.barcoder.ai/docs/standards/nequi)** (Bancolombia; 23.5M), **[Daviplata](https://docs.barcoder.ai/docs/standards/daviplata)** (Davivienda; 18.7M; competing while also alliance partner), **MOVii**, **Lulo Bank**.

**Regulator**: **Superintendencia Financiera de Colombia**.

## Fun facts

- **Rappi is Colombia's first tech unicorn** ($5.25B LATAM super-app) — RappiPay is its fintech-expansion play.
- **750K Colombian RappiPay users + 120K+ credit cards + 300K+ savings accounts**.
- **Colombia's highest savings interest rate at 14%** — distinctive yield positioning.
- **RappiCard via Davivienda alliance** — interesting: DaviPlata is competitor while Davivienda is RappiCard banking partner.
- **April 2025 RappiPay Colombia CEO change** — strategic refresh for fintech competitiveness.
- **Founded 2015 by Simón Borrero + Sebastián Mejía + Felipe Villamarín** — Colombian entrepreneurs.
- **Major Rappi backers**: SoftBank Vision Fund + T. Rowe Price + Sequoia + Andreessen Horowitz + DST Global + GIC + Y Combinator.

## Comparison

| Feature | RappiPay | [Nequi](https://docs.barcoder.ai/docs/standards/nequi) | [Daviplata](https://docs.barcoder.ai/docs/standards/daviplata) | MOVii (CO) | [GrabPay](https://docs.barcoder.ai/docs/wallets/grabpay) (SE Asian analogous super-app) |
|---|---|---|---|---|---|
| Operator | **RappiPay (Rappi Inc. fintech division)** | Nequi (Bancolombia business line) | DaviPlata (Davivienda business line) | MOVii (independent CO neobank) | Grab Holdings (NASDAQ: GRAB) |
| Type | **Super-app embedded fintech** | Colombian digital wallet → neobank | Colombian digital wallet → neobank | Independent CO neobank | SE Asian super-app embedded |
| Country | CO primary + MX + BR | Colombia | Colombia | Colombia | 8 SE Asian |
| Users (2025) | **750K (CO) + 3M (group)** | 23.5M | 18.7M | Major | 46.2M Group MTU |
| Distinctive | **Rappi super-app delivery + Davivienda alliance + Colombia's 14% savings rate** | Bancolombia A La Mano 5.4M+ integration | Women 56% + neobank transformation | Movilway predecessor | GXS Bank SG digital bank |

## Status

**Active, Rappi super-app embedded Colombian fintech** <sup>[1][1], [2][2]</sup>:
- **RappiPay** (Rappi Inc. fintech division).
- **750K Colombian users + 120K+ credit cards + 300K+ savings accounts**.
- **Colombia's highest savings rate at 14%**.
- **RappiCard via Davivienda alliance**.
- **April 2025 CEO change** for strategic refresh.

## Sources

[1]: https://inclusivemoney.com/fintech/rappi-pay "Rappi went from delivery to financial super app — InclusiveMoney"
[2]: https://colombiafintech.co/miembros/rappipay/ "RappiPay — Colombia Fintech"
[3]: https://en.wikipedia.org/wiki/Rappi "Rappi — Wikipedia"
[4]: https://solsaga.in/rappi-latin-americas-5-25b-super-app-betting-big-on-delivery-fintech-and-ai/ "Rappi $5.25B LATAM super-app — Solsaga"
[wiki-rappi]: https://en.wikipedia.org/wiki/Rappi "Rappi — Wikipedia"
[co-cro]: https://docs.barcoder.ai/docs/payments/CO

- [1] [Rappi delivery to financial super app — InclusiveMoney][1]
- [2] [RappiPay — Colombia Fintech][2]
- [3] [Rappi — Wikipedia][3]
- [4] [Rappi $5.25B super-app — Solsaga][4]
- <sup>[Colombia report](https://docs.barcoder.ai/docs/payments/CO)</sup> In-corpus: `reports/countries/CO-colombia.md`

## Source

Biography extracted from [rappipay.md](https://docs.barcoder.ai/source/wallets/rappipay). See `matrix.md` for standards-support matrix if present.