# SnappPay

> Source: https://docs.barcoder.ai/docs/wallets/snapp-pay
> research date 2026-05-29 · extracted at 2026-10-03
> Publisher: Barcoder — encyclopedia of QR, barcode and payment-code standards

Specifications:
- [SnappPay — official](https://snapppay.ir/)

## Overview

**SnappPay** is **Iran's leading BNPL (Buy Now Pay Later) wallet**, launched **2020** by **Snapp Group** <sup>[1][1], [2][2], [Iran, Islamic Republic of report](https://docs.barcoder.ai/docs/payments/IR)</sup>. Snapp Group is **Iran's dominant ride-hailing super-app** — **72+ million active users + 5.9 million daily rides** (Iran's Uber-equivalent + Iran's largest internet company). SnappPay leverages Snapp's super-app ecosystem to embed BNPL credit + payment + Snapp-ecosystem services.

Iran-specific context: International sanctions exclude Iran from SWIFT + Visa/Mastercard — so domestic wallets like SnappPay (+ Snapp Group + Shaparak national switch) dominate.

## History

**Snapp launches 2014** [[wiki-snapp]] as Iranian ride-hailing app.

**2018 — Snapp becomes Iran's largest internet company** by valuation.

**2020 — SnappPay launches** <sup>[2][2]</sup> as Snapp Group's BNPL arm.

**2020-2024 — Mass Iranian adoption** <sup>[1][1]</sup>: Leveraging Snapp Group super-app users.

**2025 — Continued operation as Iran's leading BNPL wallet**.

## Ownership & operator

**Operating entity**: **SnappPay** — fintech subsidiary of **Snapp Group**.

**Parent**: **Snapp Group** (Iran's ride-hailing super-app + Iran's largest internet company; 72M+ active users).

**Snapp investors (historical)**: **South African MIH Holdings** + **Iran Internet Group**.

**Regulator**: **Central Bank of Iran (CBI)**.

## Technical integration

| Layer | Description |
|---|---|
| **Channels** | SnappPay mobile app (Android primary; Iran iOS limited) |
| **Identifiers** | Phone |
| **Iranian context** | Iran excluded from SWIFT + Visa/Mastercard (sanctions) — domestic wallets dominate |
| **National rail** | **Shaparak** (Iranian national payment switch) |
| **Sub-products** | BNPL credit + Snapp-ride payments + Snapp-ecosystem services + bill payment |
| **Snapp super-app integration** | Native payments for Snapp ride-hailing + Snapp Food + SnappShop |

## Users & growth

**Snapp Group baseline (2024-2025)** [[wiki-snapp]]:
- **Snapp Group active users**: 72+ million
- **Daily rides**: 5.9 million
- **Iran's largest internet company**

**SnappPay sub-set** — uses Snapp Group users as addressable base for BNPL.

## Use cases

BNPL credit installments for Snapp-ecosystem purchases; Snapp ride-hailing payments; Snapp Food food delivery payments; SnappShop e-commerce payments; bill payments; merchant BNPL payments.

## Implementations & partners

**Operator**: **SnappPay** (Snapp Group subsidiary).

**Parent**: **Snapp Group** (Iranian ride-hailing super-app).

**National rail**: **Shaparak** (Iranian national payment switch).

**Major Iranian competitors**: **Tap30** (rival ride-hailing); **Zarinpal**, **IDPay**, **Pay.ir** (Iranian payment gateways); **TejaratPay**, **Shetab Bank** wallets.

**Regulator**: **Central Bank of Iran**.

## Fun facts

- **Iran's Uber-equivalent** — Snapp Group is Iran's dominant ride-hailing super-app (72M+ active users + 5.9M daily rides).
- **Iran's largest internet company by valuation**.
- **SnappPay BNPL launched 2020** — leverages Snapp super-app ecosystem.
- **Iranian sanctions context**: Iran excluded from SWIFT + Visa/Mastercard — domestic wallets dominate.
- **Snapp investors include South African MIH Holdings** (Naspers).

## Comparison

| Feature | SnappPay | Tap30 (IR ride-hailing rival) | Zarinpal (IR gateway) | [GrabPay](https://docs.barcoder.ai/docs/wallets/grabpay) (SE Asian analogous super-app) | [Careem Pay](https://docs.barcoder.ai/docs/wallets/careem-pay) (MENA analogous super-app) |
|---|---|---|---|---|---|
| Operator | **SnappPay (Snapp Group subsidiary)** | Tap30 | Zarinpal | Grab Holdings | Careem Networks (Uber subsidiary) |
| Type | **Iranian super-app BNPL + payments** | Iranian ride-hailing wallet | Iranian payment gateway | SE Asian super-app embedded | MENA super-app + remittance |
| Country | Iran | Iran | Iran | 8 SE Asian | 13 MENA + adjacent |
| Super-app users | **72M+ (Snapp Group)** | Major | n/a | 46.2M Group MTU | 50M+ |
| Sanctions context | **Iran-domestic only (sanctions)** | Iran-domestic | Iran-domestic | Global integration | Global integration |

## Status

**Active, Iran's leading BNPL super-app wallet** <sup>[1][1], [2][2]</sup>:
- **SnappPay** (Snapp Group subsidiary) since 2020.
- **Snapp super-app: 72M+ active users + 5.9M daily rides**.
- **Iran's largest internet company** parent.
- **Domestic-only operation due to sanctions**.

## Sources

[1]: https://snapppay.ir/ "SnappPay — official"
[2]: https://en.wikipedia.org/wiki/Snapp! "Snapp — Wikipedia"
[3]: https://techrasa.com/snapp-launches-snapppay-bnpl/ "Snapp launches SnappPay BNPL — Techrasa"
[4]: https://www.startupranking.com/snapppay "SnappPay — Startup Ranking"
[wiki-snapp]: https://en.wikipedia.org/wiki/Snapp! "Snapp — Wikipedia"
[ir-cro]: https://docs.barcoder.ai/docs/payments/IR

- [1] [SnappPay — official][1]
- [2] [Snapp — Wikipedia][2]
- [3] [Snapp launches SnappPay BNPL — Techrasa][3]
- [4] [SnappPay — Startup Ranking][4]
- <sup>[Iran, Islamic Republic of report](https://docs.barcoder.ai/docs/payments/IR)</sup> In-corpus: `reports/countries/IR-iran.md`

## Source

Biography extracted from [snapp-pay.md](https://docs.barcoder.ai/source/wallets/snapp-pay). See `matrix.md` for standards-support matrix if present.