# Stori

> Source: https://docs.barcoder.ai/docs/wallets/stori
> research date 2026-05-29 · extracted at 2026-10-03
> Publisher: Barcoder — encyclopedia of QR, barcode and payment-code standards

Specifications:
- [Stori — official](https://www.storicard.com/)

## Overview

**Stori** is **Mexico's most inclusive credit-card-focused neobank** — designed for **underserved + no-credit-history Mexicans** <sup>[1][1], [2][2], [Mexico report](https://docs.barcoder.ai/docs/payments/MX)</sup>. Founded **2018**, Stori reached **3+ million Mexicans by 2025** (up from 1.4M in 2022). Stori is **100% approval, easy + fast, with only few requirements** — distinctive financial-inclusion positioning. **Stori partnered with Shein 2024-2025 to launch Shein credit card** — distinctive co-brand expanding credit-access for Shein-shopping Mexicans.

## History

**2018 — Stori founded** <sup>[2][2]</sup> (some sources cite 2019 for Mexico operations launch).

**2020-2022 — Mass underserved-Mexican credit-card adoption** <sup>[3][3]</sup>: From 1.4M (2022) toward 3M+ (2025).

**2022 — Series C funding round + unicorn status** [[wiki-stori]].

**2024 — Stori-Shein credit card partnership** <sup>[3][3]</sup>: Expanded credit access for Shein-shopping Mexicans.

**2025 — 3M+ Mexicans use Stori** <sup>[2][2]</sup>.

## Ownership & operator

**Operating entity**: **Stori** (Mexican neobank).

**Co-founders**: **Bin Chen + Marlene Garayzar + Jorge Tovar + Nick Chen + GY Liu** — diverse Chinese-Mexican founding team.

**Major investors**: **GIC + Lightspeed + General Catalyst + Goodwater Capital + Vision Plus Capital + Tresalia Capital + Source Code Capital + BAI Capital + Davidson Kempner** + others. **Series C 2022 valued Stori as unicorn (~$1.2B)**.

**Regulator**: **CNBV** (Comisión Nacional Bancaria y de Valores).

## Technical integration

| Layer | Description |
|---|---|
| **Channels** | Stori mobile app (iOS + Android) + Stori Card (Mastercard or Visa per product) |
| **Identifiers** | Phone + email + card number |
| **Distinctive products** | **Stori Card** (Mexico's most inclusive credit card — 100% approval, no credit history required) + **Stori Savings (high-yield)** + **Stori Plazos (fixed-term investments)** + **Shein co-branded credit card (2024+)** |
| **Target demographic** | Underserved + no-credit-history Mexicans |

## Users & growth

**2025** <sup>[2][2]</sup>:
- **Mexican users**: 3+ million (up from 1.4M in 2022)
- **Series C valuation (2022)**: ~$1.2B (unicorn status)
- **Notable partnership**: Shein co-branded credit card

## Use cases

Mexican consumer credit access (cardinal use — for underserved + no-credit-history); Stori Card (Mastercard/Visa); high-yield savings (Stori Ahorro); fixed-term investments (Stori Plazos); Shein co-brand credit (2024+); credit-history building for underbanked Mexicans.

## Implementations & partners

**Operator**: **Stori**.

**Major investors**: **GIC, Lightspeed, General Catalyst, Goodwater Capital, Vision Plus Capital, Tresalia Capital, Source Code Capital, BAI Capital, Davidson Kempner**.

**Co-branded partnership**: **Shein** (2024+ credit card).

**Major Mexican competitors**: **Nubank Mexico** (13M+ customers), **[Klar](https://docs.barcoder.ai/docs/wallets/klar)** (2M+ users; Bineo acquisition), **[Hey Banco](https://docs.barcoder.ai/docs/wallets/hey-banco)** (600K+; independent Jan 2026), **Albo**, **Cuenca** (US-MX neobank), **Mercado Pago Mexico**.

## Fun facts

- **2018 founded** with diverse Chinese-Mexican founding team (Bin Chen + Marlene Garayzar + Jorge Tovar + Nick Chen + GY Liu).
- **Mexico's most inclusive credit card**: 100% approval + no credit history required + no annual fee — distinctive underserved-Mexican-credit-access positioning.
- **3M+ Mexicans use Stori (2025)** — up from 1.4M (2022).
- **Unicorn status from 2022 Series C** (~$1.2B valuation).
- **Shein co-branded credit card (2024+)** — distinctive e-commerce-partner expansion.
- **GIC (Singapore sovereign wealth) lead investor** — substantial international backing.
- **48% of Mexican adults unbanked**: Stori's structural market context.
- **Klar + Stori "building credit-led ecosystems for underbanked consumers"** (commonly compared positioning).

## Comparison

| Feature | Stori | [Klar](https://docs.barcoder.ai/docs/wallets/klar) | Nubank Mexico | [Hey Banco](https://docs.barcoder.ai/docs/wallets/hey-banco) | Albo |
|---|---|---|---|---|---|
| Operator | **Stori (Chinese-Mexican co-founders)** | Klar (German-Mexican co-founders) | Nu Holdings (NYSE: NU) | Hey Banco (independent Jan 2026) | Albo |
| Type | **Credit card for underserved + high-yield savings + investments** | Credit + savings + investments + Bineo banking license pending | Mass-market LATAM neobank | Digital bank (post-Banregio split) | Mexican digital wallet |
| Users (2025) | **3M+** | 2M+ | 13M+ | 600K+ | Major |
| Distinctive | **100% approval credit card (Mexico's most inclusive) + Shein co-brand** | $190M Series C Jul 2025 + Bineo acquisition Sep 2025 | LATAM-largest neobank | Profitable independence + agentic AI 2026 | Mexican wallet pioneer |
| Funding | **~$1.2B unicorn 2022 Series C** | $190M Series C Jul 2025 | NYSE-listed | Banregio subsidiary heritage | Private |

## Status

**Active, leading Mexican inclusive-credit-card neobank** <sup>[1][1], [3][3]</sup>:
- **Stori** since 2018.
- **3+ million Mexicans use Stori (2025)**.
- **Unicorn status from 2022 Series C (~$1.2B)**.
- **Shein co-branded credit card** (2024+).
- **GIC + Lightspeed + General Catalyst** lead investors.
- **Mexico's most inclusive credit card** — 100% approval + no credit history required.

## Sources

[1]: https://www.storicard.com/en "Stori — official"
[2]: https://www.storicard.com/en/about-us "Stori About Us — official"
[3]: https://latamlist.com/stori-partners-with-shein-to-launch-shein-credit-card/ "Stori × Shein credit card — LatamList"
[4]: https://coinscrapfinance.com/fintech-news/best-neobanks-mexico/ "Top neobanks Mexico — Coinscrap Finance"
[wiki-stori]: https://en.wikipedia.org/wiki/Stori "Stori — Wikipedia"
[mx-cro]: https://docs.barcoder.ai/docs/payments/MX

- [1] [Stori — official][1]
- [2] [Stori About Us — official][2]
- [3] [Stori × Shein credit card — LatamList][3]
- [4] [Top neobanks Mexico — Coinscrap Finance][4]
- <sup>[Mexico report](https://docs.barcoder.ai/docs/payments/MX)</sup> In-corpus: `reports/countries/MX-mexico.md`

## Source

Biography extracted from [stori.md](https://docs.barcoder.ai/source/wallets/stori). See `matrix.md` for standards-support matrix if present.