# Trustly

> Source: https://docs.barcoder.ai/docs/wallets/trustly
> research date 2026-05-29 · extracted at 2026-10-03
> Publisher: Barcoder — encyclopedia of QR, barcode and payment-code standards

Specifications:
- [Trustly — official](https://www.trustly.com/)

## Overview

**Trustly** is **Europe's leading Pay-by-Bank A2A processor**, founded **2008** in Sweden <sup>[1][1], [2][2], [global-cro]</sup>. **2025 — Trustly surpassed 120 million users globally** <sup>[3][3]</sup> — landmark Pay-by-Bank adoption milestone. Trustly **connects 9,000+ merchants to 650+ million consumers via 12,000+ banks across 30+ markets** + processed **~$100 billion in payments in 2025**.

**European A2A macro (2025-2026)** <sup>[1][1]</sup>: A2A volumes expected to grow **30% in 2025**; European A2A transaction value forecast to **exceed €850 billion by 2026**.

**2025 milestones**:
- **Trustly ID launch** <sup>[3][3]</sup>: Biometric payment + identification solution; speeds up logins for gaming partners.
- **April 2025 — Paytweak partnership** <sup>[4][4]</sup>: Unified A2A payment solution for European businesses; faster + more secure + lower-cost payment infrastructure.
- **2025 — Bonprix fashion implementation** of Trustly A2A — major retail-vertical anchor.

## History

**2008 — Trustly founded** <sup>[2][2]</sup> in Stockholm, Sweden.

**2010s — European A2A expansion** <sup>[2][2]</sup>: NO + DK + FI + DE + NL + FR + GB.

**2018 — US market entry** + US merchant Pay-by-Bank coverage.

**2020 — Nordic Capital-led acquisition** at ~$9B valuation.

**2025 — 120M+ users milestone + Trustly ID biometric launch + Paytweak partnership + Bonprix implementation** <sup>[3][3], [4][4]</sup>.

## Ownership & operator

**Operating entity**: **Trustly Group AB**.

**Major owner**: **Nordic Capital** (lead 2020 acquisition at ~$9B valuation).

**Regulator**: **FI (Finansinspektionen Sweden)** + per-country European regulators.

## Technical integration

| Layer | Description |
|---|---|
| **Type** | A2A (account-to-account) Pay-by-Bank processor (NOT consumer wallet primarily) |
| **Channels** | Online checkout + API integration |
| **Identifiers** | Bank account |
| **Coverage** | 12,000+ banks across 30+ markets |
| **Customer base** | 9,000+ merchants + 650+ million reachable consumers |
| **Account model** | Direct bank-account A2A (bypasses card networks) |
| **Trustly ID (2025+)** | Biometric payment + identification solution |
| **Gaming partners**: Significant gaming-industry vertical |

## Users & growth

**2025 baseline** <sup>[3][3]</sup>:
- **Active users**: 120+ million (global Pay-by-Bank milestone)
- **Annual processing**: ~$100 billion (2025)
- **Markets**: 30+
- **Banks integrated**: 12,000+
- **Merchants**: 9,000+
- **Reachable consumers**: 650+ million

**European A2A macro**: 30% growth in 2025; €850B forecast by 2026.

## Use cases

Pay-by-Bank A2A online checkout for 9,000+ merchants across 30+ markets; gaming-vertical fast logins via Trustly ID biometrics (2025+); pay-by-bank instant settlement (bypassing card-network fees); Bonprix-fashion retail (2025+); European businesses unified A2A via Paytweak partnership (Apr 2025+).

## Implementations & partners

**Operator**: **Trustly Group AB** (Sweden).

**Major owner**: **Nordic Capital** (2020 ~$9B acquisition).

**Strategic partners (2025+)**: **Paytweak** (April 2025 unified European A2A).

**Retail partners**: **Bonprix** (fashion; 2025+).

**Major Pay-by-Bank + A2A competitors**:
- **[iDEAL](https://docs.barcoder.ai/docs/wallets/ideal)** (NL national A2A — being replaced by Wero)
- **[Wero](https://docs.barcoder.ai/docs/standards/wero)** (EPI pan-European unified wallet)
- **[Bizum](https://docs.barcoder.ai/docs/standards/bizum)** + **[Swish](https://docs.barcoder.ai/docs/wallets/swish)** + **[MB Way](https://docs.barcoder.ai/docs/wallets/mb-way)** + **[BANCOMAT Pay](https://docs.barcoder.ai/docs/standards/bancomat-pay)** (EMPSA national consortia)
- **[satispay](https://docs.barcoder.ai/docs/wallets/satispay)** (Italy)
- **GoCardless** (UK + global Direct Debit)
- **Plaid** (US-anchored)
- **TrueLayer** (UK PSD2-anchored open banking)

**Regulator**: **FI (Sweden) + per-country EU**.

## Fun facts

- **2008 founding** in Stockholm — European Pay-by-Bank pioneer.
- **2025**: 120M+ users + 30+ markets + ~$100B annual processing.
- **9,000+ merchants + 650+ million reachable consumers** via 12,000+ banks.
- **2020 Nordic Capital acquisition** at ~$9B valuation.
- **Trustly ID 2025 launch** — biometric payment + identification for gaming + beyond.
- **April 2025 Paytweak partnership** — unified European A2A.
- **Strategic positioning**: "silent card killer" — A2A bypasses card-network fees.

## Comparison

| Feature | Trustly | GoCardless (UK/global analogous) | Plaid (US-anchored analogous) | TrueLayer (UK PSD2-anchored) | [Wero](https://docs.barcoder.ai/docs/standards/wero) (EPI consumer-wallet analogous) |
|---|---|---|---|---|---|
| Operator | **Trustly Group AB (Sweden; Nordic Capital majority)** | GoCardless | Plaid Inc. | TrueLayer | EPI Company |
| Type | **European Pay-by-Bank A2A processor** | UK + global Direct Debit | US + global open-banking aggregator | UK PSD2 open banking | Pan-European A2A unified wallet |
| Country | 30+ markets | UK + global | US + global | UK + EU + AU + BR | DE + FR + BE + LU + NL (transition) |
| Users | **120M+ (2025); 650M+ reachable; 9K+ merchants** | 85K+ merchants | 8K+ apps/companies | 1M+ businesses | Phased rollout |
| Distinctive | **30+ markets European Pay-by-Bank leadership; Trustly ID biometric Jun 2025; ~$100B 2025 processing** | UK Direct Debit dominance | Visa $5.3B acquisition blocked 2021 | UK open-banking infra | European sovereignty initiative |

## Status

**Active, European Pay-by-Bank A2A leader** <sup>[3][3]</sup>:
- **Trustly Group AB** since 2008.
- **2025: 120M+ users + ~$100B processing + 30+ markets + 9K+ merchants + 12K+ banks + 650M+ reachable consumers**.
- **Trustly ID biometric 2025 launch + April 2025 Paytweak partnership**.
- **Nordic Capital majority owner**.
- **FI (Sweden) + per-country EU-regulated**.

## Sources

[1]: https://thepaypers.com/payments/expert-views/a2a-payments-overview-adoption-and-challenges "A2A payments overview — The Paypers"
[2]: https://www.trustly.com/what-is-trustly "About Trustly — Trustly"
[3]: https://www.trustly.com/press/trustly-surpasses-120-million-users-in-industry-leading-milestone-for-pay-by-bank "Trustly 120M users — Trustly press"
[4]: https://tech.eu/2025/04/29/fintechs-trustly-and-paytweak-partner-to-offer-more-secure-a2a-payments/ "Trustly + Paytweak partnership Apr 2025 — Tech.eu"

- [1] [A2A payments overview — The Paypers][1]
- [2] [About Trustly][2]
- [3] [Trustly 120M users][3]
- [4] [Trustly + Paytweak partnership — Tech.eu][4]
- [global-cro] In-corpus: see country reports across SE/NO/DK/FI/DE/NL/FR/GB/US

## Source

Biography extracted from [trustly.md](https://docs.barcoder.ai/source/wallets/trustly). See `matrix.md` for standards-support matrix if present.