# Wealthfront

> Source: https://docs.barcoder.ai/docs/wallets/wealthfront
> research date 2026-05-30 · extracted at 2026-10-07
> Publisher: Barcoder — encyclopedia of QR, barcode and payment-code standards

Specifications:
- [Wealthfront — official](https://www.wealthfront.com/)

## Overview

**Wealthfront** is **NASDAQ: WLTH post-Dec 12 2025 IPO ~$2B valuation** + **platform assets $94.1B Feb 2026 +$39.1B vs end-2023 $55B** + **pre-IPO Tiger Global 19.7% + DAG Ventures 12.3% + Index Ventures 11.5%** + **Nov 2025 Wealthfront Home Lending product launch in Colorado + planned expansion to Texas + California** + **Goldman Sachs + JPMorgan IPO underwriters** <sup>[1][1], [2][2], [United States report](https://docs.barcoder.ai/docs/payments/US)</sup>. **2025 baseline**: Wealthfront Dec 12 2025 IPO ~$2B valuation + $484.6M raised + $14/share IPO price + platform assets $94.1B Feb 2026 + $55B end-2023 ($39.1B growth); **Wealthfront introduced early access to its Home Lending product, offering software-driven mortgages with low, transparent rates and no hidden fees, launching for a limited set of clients in Colorado with expansion planned to Texas, California, and additional states** distinctive US robo-advisor + mortgages expansion; **Wealthfront is recognized as a leading robo-advisor, with its blend of automated investment portfolios and DIY stock investing portfolios, wide variety of account options, excellent tax strategy and low management fee**.

**Distinctive Wealthfront positioning**:
- **NASDAQ: WLTH post-Dec 12 2025 IPO ~$2B valuation** (Wealthfront Corporation; US robo-advisor + cash + lending)
- **Platform assets $94.1B Feb 2026 +$39.1B vs end-2023 $55B** distinctive US robo-advisor platform asset growth
- **Pre-IPO Tiger Global 19.7% + DAG Ventures 12.3% + Index Ventures 11.5%** distinctive US robo-advisor pre-IPO investor base
- **Nov 2025 Wealthfront Home Lending product launch in Colorado + planned expansion to Texas + California** distinctive US robo-advisor + mortgages expansion
- **Goldman Sachs + JPMorgan IPO underwriters** distinctive US robo-advisor IPO Wall Street underwriting
- **$484.6M raised in IPO + $14/share IPO price** distinctive US robo-advisor IPO completion
- **Wealthfront is recognized as a leading robo-advisor, with its blend of automated investment portfolios and DIY stock investing portfolios, wide variety of account options, excellent tax strategy and low management fee** distinctive US robo-advisor offering excellence
- **2008 Wealthfront founding by Andy Rachleff + Dan Carroll + Jakub Jurek** distinctive US robo-advisor heritage (originally KaChing, rebranded to Wealthfront 2011)

## History

**2008 — Wealthfront founded by Andy Rachleff + Dan Carroll + Jakub Jurek** as KaChing (US investment platform).

**2011 — KaChing rebrands to Wealthfront** distinctive US robo-advisor heritage.

**Mar 31 2022 — UBS announces acquisition of Wealthfront for ~$1.4B** distinctive US robo-advisor UBS acquisition attempt.

**Sep 2 2022 — UBS terminates Wealthfront acquisition + UBS invests $69.7M in Wealthfront convertible note** distinctive UBS-Wealthfront acquisition termination.

**End-2023 — Wealthfront platform assets $55B**.

**Sep 2025 — Wealthfront files publicly for IPO + Nasdaq listing under WLTH + Goldman Sachs + JPMorgan underwriters**.

**Nov 2025 — Wealthfront Home Lending product launch in Colorado + planned expansion to Texas + California** distinctive US robo-advisor + mortgages expansion <sup>[3][3]</sup>.

**Dec 12 2025 — Wealthfront NASDAQ IPO under ticker WLTH + $484.6M raised + $14/share IPO price + ~$2B market valuation** <sup>[2][2]</sup>.

**Feb 2026 — Wealthfront platform assets $94.1B + $39.1B growth vs end-2023 $55B** <sup>[1][1]</sup>.

## Ownership & operator

**Operating entity**: **Wealthfront Corporation** (NASDAQ: WLTH post-Dec 12 2025 IPO ~$2B valuation; US robo-advisor + cash + lending).

**Major shareholders**: **Pre-IPO Tiger Global 19.7% + DAG Ventures 12.3% + Index Ventures 11.5% + UBS Group (Swiss banking) ~5% post-Sep 2022 convertible note + Andy Rachleff (co-founder) + Dan Carroll (co-founder) + Jakub Jurek (co-founder) + venture capital investors + post-Dec 12 2025 NASDAQ IPO public investors**.

**Regulators**: **SEC + FINRA + FDIC (via partner banks)**.

## Technical integration

Wealthfront mobile app (iOS + Android) + wealthfront.com online + Wealthfront Cash Account (via partner banks; FDIC insured up to $8M per individual or $16M per joint account) + Wealthfront Visa debit card + Wealthfront Home Lending mortgages; ACH + RTP + Fedwire; **Wealthfront leading robo-advisor + blend of automated investment portfolios and DIY stock investing portfolios + wide variety of account options + excellent tax strategy and low management fee + Wealthfront Home Lending software-driven mortgages with low, transparent rates and no hidden fees** distinctive US robo-advisor + mortgages excellence.

## Users & growth

**Feb 2026**: Wealthfront platform assets $94.1B + $39.1B growth vs end-2023 $55B; **Dec 12 2025**: NASDAQ IPO under ticker WLTH + $484.6M raised + $14/share IPO price + ~$2B market valuation.

## Use cases

US retail + private + investing + robo-advisor + cash account + Visa debit card + mortgages (Home Lending product Colorado + Texas + California) via Wealthfront mobile + wealthfront.com online + Wealthfront Cash Account + Visa debit card + Wealthfront Home Lending; ACH + RTP + Fedwire; **Wealthfront leading robo-advisor + blend of automated investment portfolios and DIY stock investing portfolios + wide variety of account options + excellent tax strategy and low management fee + Wealthfront Home Lending software-driven mortgages with low, transparent rates and no hidden fees** distinctive US robo-advisor + mortgages excellence.

## Implementations & partners

**Operator**: Wealthfront Corporation (NASDAQ: WLTH post-Dec 12 2025 IPO ~$2B valuation; US robo-advisor + cash + lending); Pre-IPO Tiger Global 19.7% + DAG Ventures 12.3% + Index Ventures 11.5% + UBS Group (Swiss banking) ~5% post-Sep 2022 convertible note + Andy Rachleff (co-founder) + Dan Carroll (co-founder) + Jakub Jurek (co-founder) + venture capital investors + post-Dec 12 2025 NASDAQ IPO public investors.

**Major US robo-advisor + investment app competitors**: [Robinhood](https://docs.barcoder.ai/docs/wallets/robinhood) (US commission-free trading + crypto; NASDAQ: HOOD; 23.9M+ funded customers Q3 2025) + [SoFi](https://docs.barcoder.ai/docs/wallets/sofi) (US neobank + lending + investing all-in-one fintech + OCC national bank charter Jan 2022 + 15M+ members + SoFiUSD stablecoin) + [Acorns](https://docs.barcoder.ai/docs/wallets/acorns) (US micro-investing + family wealth; ~15.5M+ users + $26B+ saved/invested + $1.9B-$2.3B valuation + 2025 $262.9M revenue) + [Betterment](https://docs.barcoder.ai/docs/wallets/betterment) (US robo-advisor; ~$54B AUM 2024) + [Charles Schwab (Schwab Mobile + Charles Schwab Bank)](https://docs.barcoder.ai/docs/wallets/charles-schwab) (US Charles Schwab Corp investment + bank; NYSE: SCHW; ~38M+ active brokerage accounts; #1 mobile investing app Corporate Insight 2025) + [Fidelity Investments](https://docs.barcoder.ai/docs/wallets/fidelity-investments) (US Fidelity Investments; ~50M+ individual customers; $14T+ AUM) + Vanguard (US Vanguard Group; ~50M+ investors; $8T+ AUM) + [E-Trade (Morgan Stanley)](https://docs.barcoder.ai/docs/wallets/etrade) (US E*TRADE; Morgan Stanley acquired) + Merrill Edge (US Merrill Edge; Bank of America's investing arm).

**Regulators**: SEC + FINRA + FDIC (via partner banks).

## Fun facts

- **NASDAQ: WLTH post-Dec 12 2025 IPO ~$2B valuation** (Wealthfront Corporation; US robo-advisor + cash + lending).
- **Platform assets $94.1B Feb 2026 +$39.1B vs end-2023 $55B** distinctive US robo-advisor platform asset growth.
- **Pre-IPO Tiger Global 19.7% + DAG Ventures 12.3% + Index Ventures 11.5%** distinctive US robo-advisor pre-IPO investor base.
- **Nov 2025 Wealthfront Home Lending product launch in Colorado + planned expansion to Texas + California** distinctive US robo-advisor + mortgages expansion.
- **Goldman Sachs + JPMorgan IPO underwriters** distinctive US robo-advisor IPO Wall Street underwriting.
- **$484.6M raised in IPO + $14/share IPO price** distinctive US robo-advisor IPO completion.
- **Wealthfront is recognized as a leading robo-advisor, with its blend of automated investment portfolios and DIY stock investing portfolios, wide variety of account options, excellent tax strategy and low management fee** distinctive US robo-advisor offering excellence.
- **2008 Wealthfront founding by Andy Rachleff + Dan Carroll + Jakub Jurek (originally KaChing, rebranded to Wealthfront 2011)** distinctive US robo-advisor heritage.
- **Mar 31 2022 UBS announces acquisition of Wealthfront for ~$1.4B + Sep 2 2022 UBS terminates Wealthfront acquisition + UBS invests $69.7M in Wealthfront convertible note** distinctive UBS-Wealthfront acquisition termination.

## Comparison

| Feature | Wealthfront | [Robinhood](https://docs.barcoder.ai/docs/wallets/robinhood) (US commission-free trading + crypto rival; 23.9M+ funded customers Q3 2025) | [SoFi](https://docs.barcoder.ai/docs/wallets/sofi) (US neobank + lending + investing rival + OCC national bank charter Jan 2022 + 15M+ members) | [Acorns](https://docs.barcoder.ai/docs/wallets/acorns) (US micro-investing + family wealth rival; ~15.5M+ users + $26B+ saved/invested) | [Betterment](https://docs.barcoder.ai/docs/wallets/betterment) (US robo-advisor rival; ~$54B AUM 2024) |
|---|---|---|---|---|---|
| Operator | **Wealthfront Corporation (NASDAQ: WLTH post-Dec 12 2025 IPO ~$2B valuation; US robo-advisor + cash + lending)** | Robinhood Markets Inc. (NASDAQ: HOOD) | SoFi Technologies Inc. (NASDAQ: SOFI) | Acorns (privately-held; ~$1.9B-$2.3B valuation; pre-IPO) | Betterment (privately-held; pre-IPO) |
| Type | **NASDAQ: WLTH post-Dec 12 2025 IPO ~$2B valuation + platform assets $94.1B Feb 2026 +$39.1B vs end-2023 $55B + pre-IPO Tiger Global 19.7% + DAG Ventures 12.3% + Index Ventures 11.5% + Nov 2025 Wealthfront Home Lending product launch in Colorado + leading robo-advisor + automated investment portfolios + DIY stock investing portfolios + tax strategy + low management fee** | US commission-free trading + crypto + 23.9M+ funded customers Q3 2025 + Robinhood Gold | US neobank + lending + investing all-in-one fintech + OCC national bank charter Jan 2022 + 15M+ members + SoFiUSD stablecoin May 2026 | US micro-investing + family wealth + ~15.5M+ users + $26B+ saved/invested + $262.9M revenue 2025 + Jun 2025 Zeta + May 2025 EarlyBird acquisitions | US robo-advisor + ~$54B AUM 2024 + automated investment portfolios |
| Country | US | US + UK + EU (limited) + AU + others | US | US | US + UK |
| Distinctive | **2008 Wealthfront founding by Andy Rachleff + Dan Carroll + Jakub Jurek (originally KaChing, rebranded to Wealthfront 2011); Mar 31 2022 UBS announces acquisition of Wealthfront for ~$1.4B; Sep 2 2022 UBS terminates Wealthfront acquisition + UBS invests $69.7M convertible note; Sep 2025 Wealthfront files publicly for IPO; Nov 2025 Wealthfront Home Lending product launch in Colorado; Dec 12 2025 Wealthfront NASDAQ IPO under ticker WLTH + $484.6M raised + $14/share IPO price + ~$2B market valuation; Feb 2026 platform assets $94.1B** | 2013 Robinhood founding in Menlo Park; Jul 29 2021 NASDAQ HOOD IPO; commission-free trading pioneer | 2011 SoFi founding by Stanford University students; Jun 1 2021 SPAC public listing; Jan 2022 OCC national bank charter via Golden Pacific Bank $22.3M acquisition | 2012 Acorns founding by Walter Cruttenden + Jeff Cruttenden; PayPal $30M investment 2018; Jun 2025 Zeta + May 2025 EarlyBird acquisitions | 2008 Betterment founding by Jon Stein + Eli Broverman in NYC |

## Status

**Active, NASDAQ: WLTH post-Dec 12 2025 IPO ~$2B valuation + platform assets $94.1B Feb 2026 +$39.1B vs end-2023 $55B + Nov 2025 Wealthfront Home Lending product launch in Colorado + planned expansion to Texas + California** <sup>[1][1], [2][2], [3][3]</sup>:
- **Wealthfront Corporation (NASDAQ: WLTH post-Dec 12 2025 IPO ~$2B valuation; US robo-advisor + cash + lending)** since 2008 Wealthfront founding by Andy Rachleff + Dan Carroll + Jakub Jurek (originally KaChing, rebranded to Wealthfront 2011) + Mar 31 2022 UBS announces acquisition of Wealthfront for ~$1.4B + Sep 2 2022 UBS terminates Wealthfront acquisition + UBS invests $69.7M in Wealthfront convertible note + Sep 2025 Wealthfront files publicly for IPO + Nov 2025 Wealthfront Home Lending product launch in Colorado + Dec 12 2025 Wealthfront NASDAQ IPO under ticker WLTH + $484.6M raised + $14/share IPO price + ~$2B market valuation + Feb 2026 Wealthfront platform assets $94.1B.
- **Wealthfront platform assets $94.1B Feb 2026 + $39.1B growth vs end-2023 $55B**.
- **Wealthfront leading robo-advisor + automated investment portfolios + DIY stock investing portfolios + tax strategy + low management fee + Wealthfront Home Lending software-driven mortgages**.
- **SEC + FINRA + FDIC regulated (via partner banks)**.

## Sources

[1]: https://sacra.com/c/wealthfront/ "Wealthfront revenue, valuation & funding — Sacra"
[2]: https://www.investmentnews.com/equities/robo-advisor-wealthfront-backers-raise-4846-million-in-ipo/263529 "Robo-advisor Wealthfront, backers raise $484.6 million in IPO — InvestmentNews"
[3]: https://www.wealthfront.com/ "Money works better here — Wealthfront"
[us-cro]: https://docs.barcoder.ai/docs/payments/US

- [1] [Wealthfront revenue, valuation & funding — Sacra][1]
- [2] [Robo-advisor Wealthfront, backers raise $484.6 million in IPO — InvestmentNews][2]
- [3] [Money works better here — Wealthfront][3]
- <sup>[United States report](https://docs.barcoder.ai/docs/payments/US)</sup> In-corpus: `reports/countries/US-united-states.md`

## Source

Biography extracted from [wealthfront.md](https://docs.barcoder.ai/source/wallets/wealthfront). See `matrix.md` for standards-support matrix if present.