# YooMoney (formerly Yandex.Money)

> Source: https://docs.barcoder.ai/docs/wallets/yoomoney
> research date 2026-05-29 · extracted at 2026-10-03
> Publisher: Barcoder — encyclopedia of QR, barcode and payment-code standards

Specifications:
- [YooMoney — official](https://yoomoney.ru/)

## Overview

**YooMoney** (formerly **Yandex.Money**) is **Russia's leading e-commerce payment system**, **100% owned by Sberbank** <sup>[1][1], [2][2], [Russian Federation report](https://docs.barcoder.ai/docs/payments/RU)</sup>. Originally launched **2002** as **Yandex.Money** (Yandex + PayCash joint venture; PayCash 1997 founding), YooMoney was **fully acquired by Sberbank in June 2020** + rebranded to YooMoney.

**Scale**: **35+ million users** signed up (cumulative WebMoney + YooMoney + QiWi historic baseline). YooMoney serves as a key fintech tool in Russia facilitating utilities + e-commerce + service payments + integrating with merchant solutions under **YooKassa for businesses** + enables **160,000+ online stores**.

**Distinctive 2020 corporate event**: Sberbank acquired Yandex's stake **fully for ₽42.3 billion (~$610M)** — corporate divorce of Yandex + Sberbank from broader joint-venture ecosystem (Yandex retained Yandex.Market + other assets).

## History

**1997 — PayCash founded** as Russian e-money pioneer.

**2002 — Yandex.Money launches** <sup>[2][2]</sup>: Yandex + PayCash joint venture.

**2007 — Yandex acquires PayCash stake** to take majority control of Yandex.Money.

**June 2020 — Sberbank fully acquires Yandex.Money** <sup>[1][1]</sup> for ₽42.3B (~$610M); rebrands to YooMoney.

**2020-2024 — Sber ecosystem integration** <sup>[1][1]</sup>: YooMoney + YooKassa under Sberbank umbrella.

**2025 — YooMoney serves as Sber's mass-market e-wallet** <sup>[3][3]</sup>.

## Ownership & operator

**Operating entity**: **YooMoney** (NCO YooMoney + YooKassa business arm).

**Owner**: **Sberbank** (100% since June 2020).

**Historical parent**: **Yandex** (2002-2020 majority; via Yandex.Money JV with PayCash 2002-2007 + Yandex-controlled 2007-2020).

**Regulator**: **Bank of Russia (CBR)** — Non-Bank Credit Organization (NCO) license.

## Technical integration

| Layer | Description |
|---|---|
| **Channels** | YooMoney mobile app (iOS + Android) + YooMoney online checkout + YooMoney card (Yandex.Money Wallet = MasterCard) |
| **Identifiers** | Phone + email + card number |
| **Sber integration** | Sberbank ecosystem (SberBank Online + SberID) |
| **B2B arm**: **YooKassa** — Russia's leading payment aggregator for businesses (160K+ online stores) |
| **Multi-currency**: YooMoney supports multi-currency operations |
| **License**: Non-Bank Credit Organization (NCO YooMoney) + payment-aggregator (YooKassa) |

## Users & growth

**2024-2025 baseline** <sup>[3][3]</sup>:
- **Cumulative signed-up users (WebMoney + YooMoney + QiWi)**: 35 million
- **Online stores served via YooKassa**: 160,000+
- **2020-2025 forecast**: WebMoney + YooMoney + QiWi user count forecast to grow 300%+

## Use cases

E-commerce checkout for 160K+ online stores via YooKassa; utility payments; mobile recharges + service payments; Yandex.Money MasterCard card spending; donations to bloggers + creators; cross-border-payment infrastructure (multi-currency); Sber ecosystem integration.

## Implementations & partners

**Operator**: **YooMoney** (Sberbank fully-owned since June 2020).

**Parent**: **Sberbank** (RU's largest bank).

**Historical parent (2002-2020)**: **Yandex** (Russian search + tech leader).

**B2B integration**: **YooKassa** for 160,000+ online stores.

**Major Russian e-wallet competitors**:
- **WebMoney** (Russian e-wallet veteran since 1998)
- **QiWi** (Russian e-wallet + bank; licence revoked Feb 2024)
- **[SberPay](https://docs.barcoder.ai/docs/wallets/sberpay)** (Sberbank's bank-led payment rail; sibling Sber product)
- **[T-Bank (formerly Tinkoff Bank)](https://docs.barcoder.ai/docs/wallets/t-bank)** (Russian super-app)
- **[Ozon Bank](https://docs.barcoder.ai/docs/wallets/ozon-bank)** (e-commerce-led)
- **[Wildberries Bank](https://docs.barcoder.ai/docs/wallets/wildberries-bank)** (e-commerce-led)

**Regulator**: **Bank of Russia (CBR)**.

## Fun facts

- **Originally Yandex.Money** (2002) — Russian e-commerce-payment pioneer.
- **June 2020 — Sberbank fully acquired** for ₽42.3B (~$610M); rebranded to YooMoney.
- **35M+ cumulative signed-up users** (combined Russian e-wallet ecosystem baseline).
- **160,000+ online stores** served via YooKassa B2B arm.
- **Yandex retained Yandex.Market + other assets** in 2020 corporate-restructuring split.
- **Yandex.Money MasterCard** card product.
- **Multi-currency** support.
- **Sber ecosystem integration** post-2020 acquisition.

## Comparison

| Feature | YooMoney | [SberPay](https://docs.barcoder.ai/docs/wallets/sberpay) (Sber sibling) | WebMoney (RU veteran) | QiWi (defunct Feb 2024) | [T-Bank (formerly Tinkoff Bank)](https://docs.barcoder.ai/docs/wallets/t-bank) (RU super-app) |
|---|---|---|---|---|---|
| Operator | **YooMoney (Sberbank fully-owned since Jun 2020)** | Sberbank (RU largest bank) | WebMoney Transfer | QiWi PLC (defunct Feb 2024) | T-Bank (Tinkoff heritage) |
| Type | **RU e-wallet + e-commerce payment system + YooKassa B2B aggregator** | RU bank-led account-to-account + QR + NFC | RU e-wallet veteran (1998) | RU e-wallet + bank (license revoked Feb 2024) | RU super-app + bank |
| Country | Russia + CIS multi-currency | Russia | Russia | Russia | Russia |
| Users | **35M cumulative; 160K online stores via YooKassa** | Sber 100M+ retail base | RU veteran user-base | Defunct | Russia super-app scale |
| Distinctive | **Sber 2020 acquisition (₽42.3B); rebranded from Yandex.Money; YooKassa B2B** | Apple/Google Pay 2022-exit replacement | WebMoney 1998 RU e-money pioneer | License revoked Bank of Russia Feb 2024 | Tinkoff super-app heritage |

## Status

**Active, Russia's leading e-wallet + e-commerce payment system + YooKassa B2B aggregator** <sup>[1][1], [3][3]</sup>:
- **YooMoney** (Sberbank fully-owned since June 2020).
- **Originally Yandex.Money (2002) → YooMoney (2020 rebrand)**.
- **35M+ cumulative users + 160K+ online stores via YooKassa**.
- **Bank of Russia-regulated** as NCO YooMoney + YooKassa payment aggregator.

## Sources

[1]: https://yoomoney.ru/?lang=en "YooMoney — official"
[2]: https://en.wikipedia.org/wiki/YooMoney "YooMoney — Wikipedia"
[3]: https://grokipedia.com/page/YooMoney "YooMoney — Grokipedia"
[4]: https://yookassa.ru/en/about "YooKassa — official"
[ru-cro]: https://docs.barcoder.ai/docs/payments/RU

- [1] [YooMoney — official][1]
- [2] [YooMoney — Wikipedia][2]
- [3] [YooMoney — Grokipedia][3]
- [4] [YooKassa — official][4]
- <sup>[Russian Federation report](https://docs.barcoder.ai/docs/payments/RU)</sup> In-corpus: `reports/countries/RU-russia.md`

## Source

Biography extracted from [yoomoney.md](https://docs.barcoder.ai/source/wallets/yoomoney). See `matrix.md` for standards-support matrix if present.