Wallets/amazon-pay-india
Amazon Pay (India)
0 standards supported
Overview
Amazon Pay (India) is Amazon's Indian digital-payments service, operated by Amazon Pay (India) Private Limited 1, 2. It combines a prepaid wallet (Amazon Pay balance), UPI QR payments, bill payment via BBPS, and card-on-file checkout — embedded in the Amazon shopping app and usable at external merchants for UPI scan-and-pay and bills 1. Unlike standalone UPI giants PhonePe and Google Pay, Amazon Pay's wedge is commerce + recharges/bills + cashback, leveraging Amazon's large Indian shopping base 2.
Amazon Pay India holds an RBI Prepaid Payment Instrument (PPI) authorisation and operates UPI as a Third-Party Application Provider (TPAP) through partner banks 1.
History
2017 — Amazon Pay launches in India 1: Rolled out as an in-app wallet (Amazon Pay balance) for Amazon.in purchases, recharges, and bill payments.
2018-2019 — UPI integration 1: Added UPI QR via partner banks, enabling P2P transfers, merchant scan-and-pay, and external bill payment.
2020s — financial-services expansion 2: Extended into co-branded credit cards (with ICICI Bank), Amazon Pay Later (BNPL), insurance distribution, and gold-savings, plus deeper BBPS bill-payment coverage.
Ownership & operator
Operating entity: Amazon Pay (India) Private Limited — Indian subsidiary of Amazon.com, Inc. 2.
Parent group: Amazon 1.
Regulator: Reserve Bank of India (RBI) (PPI / payment-aggregator authorisation) + NPCI for UPI 1.
Technical integration
Amazon Pay India is a commerce-embedded wallet + UPI TPAP 1, 2:
| Layer | Description |
|---|---|
| Channels | Amazon shopping app (iOS + Android) + Amazon.in web |
| Identifiers | Phone number + VPA + QR + card number |
| UPI integration | UPI QR via TPAP / partner banks |
| Wallet | Amazon Pay balance (RBI-authorised PPI) |
| Bills | Bharat BillPay (BBPS) utilities + recharges |
| Credit | Amazon Pay Later (BNPL) + ICICI co-branded credit card |
| Merchant | Scan-and-pay at UPI/Bharat QR merchants + on-Amazon checkout |
Implementations & partners
Operating entity: Amazon Pay (India) Private Limited.
UPI partner banks: Partner banks provide UPI PSP handles for Amazon Pay's TPAP operation 1.
Credit partner: ICICI Bank (Amazon Pay co-branded credit card) 2.
Rails: UPI QR + Bharat BillPay + card networks.
Indian competitors: PhonePe, Google Pay, Paytm, BHIM, WhatsApp Pay 2.
Regulator: RBI + NPCI.
Status
- Amazon Pay (India) Private Limited, subsidiary of Amazon.
- RBI-authorised PPI + UPI TPAP, embedded in the Amazon.in shopping experience.
- Spans wallet, UPI, BBPS bills, BNPL, and co-branded credit card.
Sources
Source
Biography extracted from amazon-pay-india.md. See matrix.md for standards-support matrix if present.