Wallets/snapp-pay
SnappPay
0 standards supported
Overview
SnappPay is Iran's leading BNPL (Buy Now Pay Later) wallet, launched 2020 by Snapp Group 1, 2, Iran, Islamic Republic of report. Snapp Group is Iran's dominant ride-hailing super-app — 72+ million active users + 5.9 million daily rides (Iran's Uber-equivalent + Iran's largest internet company). SnappPay leverages Snapp's super-app ecosystem to embed BNPL credit + payment + Snapp-ecosystem services.
Iran-specific context: International sanctions exclude Iran from SWIFT + Visa/Mastercard — so domestic wallets like SnappPay (+ Snapp Group + Shaparak national switch) dominate.
History
Snapp launches 2014 [wiki-snapp] as Iranian ride-hailing app.
2018 — Snapp becomes Iran's largest internet company by valuation.
2020 — SnappPay launches 2 as Snapp Group's BNPL arm.
2020-2024 — Mass Iranian adoption 1: Leveraging Snapp Group super-app users.
2025 — Continued operation as Iran's leading BNPL wallet.
Ownership & operator
Operating entity: SnappPay — fintech subsidiary of Snapp Group.
Parent: Snapp Group (Iran's ride-hailing super-app + Iran's largest internet company; 72M+ active users).
Snapp investors (historical): South African MIH Holdings + Iran Internet Group.
Regulator: Central Bank of Iran (CBI).
Technical integration
| Layer | Description |
|---|---|
| Channels | SnappPay mobile app (Android primary; Iran iOS limited) |
| Identifiers | Phone |
| Iranian context | Iran excluded from SWIFT + Visa/Mastercard (sanctions) — domestic wallets dominate |
| National rail | Shaparak (Iranian national payment switch) |
| Sub-products | BNPL credit + Snapp-ride payments + Snapp-ecosystem services + bill payment |
| Snapp super-app integration | Native payments for Snapp ride-hailing + Snapp Food + SnappShop |
Users & growth
Snapp Group baseline (2024-2025) [wiki-snapp]:
- Snapp Group active users: 72+ million
- Daily rides: 5.9 million
- Iran's largest internet company
SnappPay sub-set — uses Snapp Group users as addressable base for BNPL.
Use cases
BNPL credit installments for Snapp-ecosystem purchases; Snapp ride-hailing payments; Snapp Food food delivery payments; SnappShop e-commerce payments; bill payments; merchant BNPL payments.
Implementations & partners
Operator: SnappPay (Snapp Group subsidiary).
Parent: Snapp Group (Iranian ride-hailing super-app).
National rail: Shaparak (Iranian national payment switch).
Major Iranian competitors: Tap30 (rival ride-hailing); Zarinpal, IDPay, Pay.ir (Iranian payment gateways); TejaratPay, Shetab Bank wallets.
Regulator: Central Bank of Iran.
Fun facts
- Iran's Uber-equivalent — Snapp Group is Iran's dominant ride-hailing super-app (72M+ active users + 5.9M daily rides).
- Iran's largest internet company by valuation.
- SnappPay BNPL launched 2020 — leverages Snapp super-app ecosystem.
- Iranian sanctions context: Iran excluded from SWIFT + Visa/Mastercard — domestic wallets dominate.
- Snapp investors include South African MIH Holdings (Naspers).
Comparison
| Feature | SnappPay | Tap30 (IR ride-hailing rival) | Zarinpal (IR gateway) | GrabPay (SE Asian analogous super-app) | Careem Pay (MENA analogous super-app) |
|---|---|---|---|---|---|
| Operator | SnappPay (Snapp Group subsidiary) | Tap30 | Zarinpal | Grab Holdings | Careem Networks (Uber subsidiary) |
| Type | Iranian super-app BNPL + payments | Iranian ride-hailing wallet | Iranian payment gateway | SE Asian super-app embedded | MENA super-app + remittance |
| Country | Iran | Iran | Iran | 8 SE Asian | 13 MENA + adjacent |
| Super-app users | 72M+ (Snapp Group) | Major | n/a | 46.2M Group MTU | 50M+ |
| Sanctions context | Iran-domestic only (sanctions) | Iran-domestic | Iran-domestic | Global integration | Global integration |
Status
Active, Iran's leading BNPL super-app wallet 1, 2:
- SnappPay (Snapp Group subsidiary) since 2020.
- Snapp super-app: 72M+ active users + 5.9M daily rides.
- Iran's largest internet company parent.
- Domestic-only operation due to sanctions.
Sources
- 1 SnappPay — official
- 2 Snapp — Wikipedia
- 3 Snapp launches SnappPay BNPL — Techrasa
- 4 SnappPay — Startup Ranking
- Iran, Islamic Republic of report In-corpus:
reports/countries/IR-iran.md
Source
Biography extracted from snapp-pay.md. See matrix.md for standards-support matrix if present.